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• Saundra gives an overview of what Evofem Biosciences is, and their product Phexxi [02:15]
• Why did Saundra choose to pitch for their product and what makes it unique? [03:28]
• Saundra talks about her career in women's health and what made her want to move up the corporate ladder [04:24]
• Saundra shares why helping women, not just professionally, is important to her [08:11]
• Saundra talks about working in Biotech, and how it brought her to San Diego [12:19]
• When and how did Evofem come to be? [16:03]
• Saundra takes us through the path to having Phexxi and what the product does for women [19:02]
• Saundra talks about the side effects of birth control, hormones, and how Phexxi can be empowering to women [21:00]
• Why is DTC important for Saundra, and the challenges they faced before they were able to launch the product [24:06]
• Why do retail investors relate more to DTC, and how did Phexxi get Annie Murphy for their ads? See their video with Annie Murphy [27:07]
• Saundra shares the future of Phexxi, and other projects they're working on [30:17]
• Saundra talks about how she built the company the way she did, and why culture is everything to her [31:58]
• Saundra's favorite taco spot, Haggo's Organic Tacos [36:45]

Resources:

• Annie Murphy’s Phexxi commercial

Follow Saundra Pelletier online

LinkedIn | Twitter

 

Evofem Biosciences

Website | Facebook | Instagram | Twitter | LinkedIn

 

Phexxi

Website | Facebook | Instagram