In this episode of the College Admissions Podcast with Mark and Anna, we’re joined by Brandon Mack, former Associate Director of Admission at Rice University and current independent educational consultant. Brandon pulls back the curtain on how applications are actually read today—debunking common myths about grades, test scores, and competitions, and explaining why essays, short answers, and authentic fit matter more than ever. We discuss how to build a balanced college list, what really makes a strong “Why School” response (including at Rice), how admissions officers evaluate summers, research, and activities, and why depth, humility, and self-awareness consistently stand out in competitive pools. A must-listen for students and families navigating today’s rapidly evolving admissions landscape.

Learn more and connect with Brandon Mack at https://bmackstrategies.com/