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What do sports, strategy, and pistachios have in common? According to Zachary Fraser, quite a lot.

In this episode, the American Pistachio Growers CEO shares his journey from East Coast roots and sports media to leading one of agriculture’s most dynamic associations. We talk about APG’s big goals — like getting 8 billion people to eat pistachios daily — and the marketing muscle behind their success, from chef collaborations and global campaigns to nutrition-focused storytelling.

Zachary also offers insight into the future of pistachios: navigating water challenges, expanding exports, and keeping fans — not just consumers — excited about America’s “green gold.”

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