Craig Duerr joined the Almond Journey Podcast to talk about marketing almonds around the world. Duerr has over 25 years of experience in marketing almonds, first with the Almond Board of California, then with Campos Brothers Farms where he currently serves as vice president of global marketing and sales. This discussion explores the past, present and future of growing the demand and value of California almonds.

“ The more we can sell that is involved in what we grow on an almond tree, the better off we're all going to be. We'll keep pushing for innovative ways to use almonds sliced, slivered, diced, meal, and flour and I think we need to push for ways to utilize the hull and the shell and anything else that we can.” - Craig Duerr

In Today’s episode:

• Meet Craig Duerr, vice president of global marketing and sales at Campos Brothers Farms and the current chair of the Almond Board’s Global Marketing Development Committee
• Understand the history of expanding the volume and value of the global market of almonds
• Discover the strategy in promoting almonds as an ingredient to ensure market stability
• Learn about shifts in consumer perception of almonds and the value the industry can get from collecting retail data

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In April's Marketing Bulletin, Laura Morin of the Almond Board of California shares the story behind the Board’s first major food service collaboration—a spring promotion with Smoothie King, the world’s largest smoothie chain. Currently running around the country from March through May, the partnership positions almonds as a go-to ingredient, promoting exercise recovery and offering customers the option to add almonds to any smoothie. Morin explains that food service trends play a big role in how consumers adopt new foods at home, and ABC saw this as a timely opportunity to highlight current almond messaging. “Smoothie King was an amazing partner to help tell our exercise recovery story,” Morin says. “They already have a health and wellness focus, and when we brought them our nutrition research, they saw real potential in the recovery space.” The collaboration is not only aimed at boosting visibility and volume, but also at gathering insights on consumer behavior to inform future promotions.

Mallorie Hayes joined the Journey to discuss the importance of storytelling, outreach, and education to consumers, legislators, and key stakeholders. During this conversation, she shares her journey into the almond industry and her role in advocating for almond growers. Hayes highlights the industry's efforts in sustainability, legislative engagement and the significance of building strong relationships to advance the industry.

“ Tell everyone about the almond industry: the good work that we're doing, the wonderful product that we have…The more we can get our story out there and be the ones to tell it, I think the better off we will be and the more success we will have.” - Mallorie Hayes

In Today’s episode:

• Meet Mallorie Hayes, government and public affairs manager at Blue Diamond Growers
• Discover the efforts being made by Hayes and others to advocate for the almond industry and reach out to key stakeholders
• Understand the importance of grower involvement in advocacy for the almond industry
• Consider key challenges and opportunities ahead in 2025 and beyond.

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In this episode of the Almond Byte, the Almond Board of California’s Global Technical and Regulatory Affairs team highlights two major regulatory developments shaping almond exports.

First, a major milestone for U.S. almond trade with Japan: USDA and Japan’s Ministry of Health, Labor & Welfare have signed a voluntary aflatoxin pre-testing protocol. Years in the making, this agreement significantly reduces Japan’s inspection frequency for protocol participants, helping streamline exports and reduce costs. The episode discusses how handlers can participate and what to expect from implementation.

Then, we shift to the European Union, where the European Commission recently unveiled its “Vision for Agriculture and Food.” In response to last year’s farmer protests, the EU is moving toward tighter import controls — emphasizing mirror clauses, food safety, pesticide regulations and sustainability requirements for imported goods.

Chuck Fleck joined the Journey to discusses the latest in almond genetics and variety development. Fleck is the director of horticulture research at Sierra Gold Nurseries. During this conversation, he shares his journey into breeding almonds and almond rootstocks, what’s driving his breeding program and what excites him about the future of almond genetics. Fleck also discusses a project with Ohalo using gene editing technology to create a self-fertile nonpareil almond tree.

“Nonpareil is the industry standard, but what if other items can come along and create a new industry standard, giving growers more options and not just different versions of the same old options they've got.” - Chuck Fleck

In Today’s episode:

• Meet Chuck Fleck, the director of horticulture research at Sierra Gold Nurseries
• Discover the process of evaluating different rootstocks and the amount of time it takes to produce results
• Explore the advancements being made to create a self-fertile nonpareil almond tree

Check out the Almond Variety Considerations Page as a resource for picking the best variety for your operation and register for the Regional Variety Trial Field Days coming up in April and May.

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

March’s Almond Byte brings you the latest insights from the Almond Board of California’s Global Technical and Regulatory Affairs team. This month, ABC made waves at Gulfood 2025, connecting with key buyers and exploring future opportunities in Dubai’s expanding trade landscape. Meanwhile, new tariffs on Chinese imports are impacting the global almond market, with retaliatory duties adding more challenges for exporters. On the opportunity front, Morocco’s booming almond demand is creating exciting prospects for U.S. growers, while an upcoming exploratory trip to Turkey aims to strengthen ties with major processors. Stay tuned for more details on these industry-shaping developments.

Justin Morehead, Christine Gemperle and Darren Rigg all joined the Journey to share about their involvement with the Almond Board of California (ABC). These industry leaders discuss why they’ve decided to stay engaged with ABC over the years, and how their perspectives have changed since becoming involved with committees, work groups and board leadership.

“It's your industry, and if you want to guide where your industry goes, the best way to do it is to be involved. So you've got to get into the game.” - Christine Gemperle

In Today’s episode:

• Meet Almond Board Directors Justin Morehead, Christine Gemperle and Darren Rigg
• Explore their journeys in getting involved with the Almond Board of California through serving in committees, work groups, and on the board of directors
• Understand the benefits of getting involved with the Almond Board like influencing the future of your industry, building relationships and discovering new opportunities to bring back to your business

Learn more about the ABC Board of Directors Election: www.Almonds.com/Elections

Learn more about ABC Committees: www.Almonds.com/Committees

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Fourth-generation farmer James Chinchiolo grows primarily cherries and walnuts in Linden, California. He has two blocks that he’s looking to re-plant and he is considering planting almonds. In this episode, Chinciolo walks us through his thought process for how he’s approaching this decision and shares his framework for determining the best tree crop he should plant next.

“This is kind of like my framework: consumer demand, talk to the salespeople directly, look at the regulatory environment, and then think about my capital expenditure going into them.” - James Chinciolo

In Today’s episode:

• Meet fourth-generation Linden farmer James Chinchiolo who grows primarily cherries and walnuts.
• Explore the thought process Chinchiolo is using to evaluate whether almonds will be the next crop he plants or not
• Understand the many factors he must consider including water access, labor costs, market trends, regulatory policy, consumer demand and capital framework

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In this episode of Almond Byte, highlights from the February Global Update breaks down the America First Trade Policy memo, new tariffs on major U.S. trading partners, and what this could mean for the almond industry. With Canada and Mexico negotiating last-minute tariff postponements and China implementing targeted retaliatory measures, how will global almond trade be impacted? Plus, we bring you the latest updates on aflatoxin rejections in key export markets. Tune in to stay ahead of the curve on trade developments that could shape the future of U.S. agriculture.

Laura Morin is the director of marketing for North America and China at The Almond Board of California. She joined the Journey to talk about some of the latest marketing initiatives by the almond industry to boost the relevance, value and of course the demand for California almonds. Morin explains the partnership with Deon Sanders (AKA Coach Prime), some advances in almond marketing in China, and a recent partnership announced with Smoothie King.

“Where almonds once really stood out among the competition. Now we're just one in a sea of many. So, we have to try harder and harder to stand out and to get people to think about almonds and notice us in this highly competitive landscape.” - Laura Morin

In Today’s episode:

• Meet Laura Morin, the director of marketing for North America and China at the Almond Board of California
• Discover the new and innovative ways ABC is spreading the word about the many benefits of almonds
• Explore future endeavors ABC is pursuing in both domestic and international markets to expand the almond industry’s reach

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.