In this episode of the Almond Journey Podcast, Julie Adams, vice president of global technical and regulatory affairs at The Almond Board of California (ABC), hosts a few special guests to discuss a recent Moroccan trade mission visit to California. Adams is joined by Jason New, division director of marketing and development at the New Mexico Department of Agriculture, Ted McKinney, CEO of the National Association of State Departments of Agriculture (NASDA) and Jason Fearneyhough, executive director of the Western United States Agricultural Trade Association (WUSATA). Adams and guests discuss the recent inbound trade mission, synergies between states all looking to expand trade with the African region, and the importance of these in-person visits.

“You have actual independent state departments of agriculture, a regional trade group, the National Association of State Departments of Agriculture and Businesses coming together is such a wonderful model to get that message across.” - Jason Fearneyhough

In Today’s episode:

• Learn about the inbound Moroccan trade mission to California.
• Hear from Jason New of the New Mexico Department of Agriculture about the significance of this trade relationship and New Mexico’s interest in joining this tour of California
• Gain insights from NASDA’s Ted Mckinney and WUSATA’s Jason Fearneyhough on the importance of cultivating relationships with trade partners and forming public-private partnerships.
• Discover how this trade mission will impact the future of the almond industry.

The Almond Journey Podcast is made possible by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In July's Almond Byte, international trade developments take center stage. A Moroccan delegation visited California in late June, engaging with almond handlers and ABC staff to discuss export solutions that could open new trade opportunities. Meanwhile, Pakistan has slashed almond import tariffs by 50%, the result of years of collaboration between ABC and other stakeholders to boost almond access and demand. Encouraging news also comes from the EU, where import inspections under the Pre-Export Check (PEC) program have returned to below 1%. Finally, almond exporters to China should take note: facility registration renewals through GACC are now open for eligible firms, and timing is critical.

Brittney Goodrich, Ph.D. joined the Journey to discuss the recent almond cost and return studies. Dr. Goodrich is an assistant professor in the department of agricultural and consumer economics at the University of Illinois, Urbana-Champaign. Her previous position as a cooperative extension specialist at the University of California, Davis is where she got involved in performing cost and return studies for a variety of crops. Goodrich highlights some of the key findings of the studies performed last year, and what it means to growers, lenders, regulators and others. 

“ Total costs per pound: those increased by anywhere from 47% to 53% between 2019 and 2024.” - Brittney Goodrich, Ph.D.

In today’s episode: 

• Meet Brittney Goodrich, assistant professor in the department of agricultural and consumer economics at the University of Illinois, Urbana-Champaign
• Understand the significance of cost and return studies to almond growers, lenders, regulators, policy makers, insurance providers and others.
• Reflect on the key findings of the most recent cost and return studies
• Consider the changes in the farm economics of almonds over the past five years since the last studies were conducted

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Cory Broad joined the Journey to discuss the latest in irrigation technology and management. Broad is the agronomic sales manager with AvidWater, and a member of the Production Stewardship Workgroup at The Almond Board of California (ABC). In this episode, Broad discusses his work helping growers with irrigation scheduling, technology utilization, agronomic advice, and getting the most out of their irrigation system.

In Today’s episode:

• Meet Cory Broad, agronomic sales manager with AvidWater and member of ABC’s Production Stewardship Workgroup
• Reflect on the evolution of irrigation systems in almonds
• Explore the opportunities and challenges in implementing automation in irrigation systems
• Understand the economic and agronomic impacts of optimizing irrigation

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In the latest Almond Byte, highlights from June's Global Update by the Almond Board of California's Global Technical and Regulatory Affairs team include critical renewal steps for almond handlers exporting to China, detailed discussions with Chinese officials to strengthen trade relations, and insights from the ABC's 2025 Environmental Stewardship Tour showcasing sustainable farming practices. Additionally, significant updates on international tariff developments and their potential implications for almond trade were covered, emphasizing ongoing negotiations and legal proceedings affecting tariffs with China, the EU, Canada, and Mexico.

Bobbie Williams joins the Journey as both a Registered Dietitian Nutritionist (RDN) and an almond grower. She contributes her expertise as part of the Almond Board of California’s (ABC) Nutrition Research Committee and the Environmental Stewardship Workgroup. Williams discusses her farming background, the latest in nutrition research, the power of pairing the nutrition story with the sustainability story, and her hopes for where this work can lead in the future for this industry.

“The Nutrition Research Committee has a really strong impact in providing evidence that almonds really are a sustainably grown super nut, packed full of nutrients.” - Bobbie Williams

In Today’s episode:

• Meet Bobbie Williams who is both a Registered Dietician Nutritionist (RDN) and an almond grower
• Explore the impact on patient care for dieticians in a hospital setting
• Discover the cardiometabolic study demonstrating added benefits to almond consumption
• Learn about the latest consensus paper validating the health benefits of almonds and by reviewing this cardiometabolic infographic supporting their claims

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Mike Sonke joined the Journey to share his perspective as a farmer and grower rep. He also is active with the Almond Board of California (ABC), serving on both the Technical & Regulatory Affairs Committee and the Global Communications Committee. In this interview recorded at the Almond Conference 2024, Sonke shares about his journey into farming, his role with Star Nut, and his thoughts on the industry going forward.

“If you want to change something, the best way to do it is to show up and tell someone that this is what I think. And if more growers did that, you can certainly get your finger in the pie too and change things if that's what you want.” - Mike Sonke

In Today’s episode:

• Meet Mike Sonke, an almond grower, farm manager and grower rep for Star Nut
• Explore Sonke’s journey throughout the industry that has led him to be involved on many levels of the supply chain
• Learn about the most exciting technology Sonke sees developing for the industry
• Discover the top priorities for the Almond Board committees Mike participates in and the impact they have

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Highlights from May's Global Update, from the Global Technical and Regulatory Affairs team at the Almond Board of California, detail the latest in the complex world of tariffs, examining the recent 90-day pause on reciprocal tariffs between the U.S. and China, and the potential impacts on the supply chain. Hear about the significant trade deal announced by President Trump on May 8, which promises new market access in the UK for American products. Additionally, learn about the European Parliament's decision to postpone the new due diligence and sustainability reporting requirements application dates.

Finally, get the latest outreach efforts in Turkey and Morocco, where the team participated in the Tuksiad conference and conducted the first Almonds 101 workshop in Casablanca. Discover how Turkey's almond imports have surged from 77 million pounds in 2020 to over 151 million pounds in 2025 and learn about the optimistic outlook for further growth as the port of Mersin expands its capacity. Meanwhile, in Morocco, the workshop provided valuable insights into import procedures and fostered new collaborations with local industry stakeholders.

Craig Duerr joined the Almond Journey Podcast to talk about marketing almonds around the world. Duerr has over 25 years of experience in marketing almonds, first with the Almond Board of California, then with Campos Brothers Farms where he currently serves as vice president of global marketing and sales. This discussion explores the past, present and future of growing the demand and value of California almonds.

“ The more we can sell that is involved in what we grow on an almond tree, the better off we're all going to be. We'll keep pushing for innovative ways to use almonds sliced, slivered, diced, meal, and flour and I think we need to push for ways to utilize the hull and the shell and anything else that we can.” - Craig Duerr

In Today’s episode:

• Meet Craig Duerr, vice president of global marketing and sales at Campos Brothers Farms and the current chair of the Almond Board’s Global Marketing Development Committee
• Understand the history of expanding the volume and value of the global market of almonds
• Discover the strategy in promoting almonds as an ingredient to ensure market stability
• Learn about shifts in consumer perception of almonds and the value the industry can get from collecting retail data

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In April's Marketing Bulletin, Laura Morin of the Almond Board of California shares the story behind the Board’s first major food service collaboration—a spring promotion with Smoothie King, the world’s largest smoothie chain. Currently running around the country from March through May, the partnership positions almonds as a go-to ingredient, promoting exercise recovery and offering customers the option to add almonds to any smoothie. Morin explains that food service trends play a big role in how consumers adopt new foods at home, and ABC saw this as a timely opportunity to highlight current almond messaging. “Smoothie King was an amazing partner to help tell our exercise recovery story,” Morin says. “They already have a health and wellness focus, and when we brought them our nutrition research, they saw real potential in the recovery space.” The collaboration is not only aimed at boosting visibility and volume, but also at gathering insights on consumer behavior to inform future promotions.