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In this deeply personal conversation, ag media personality Kirbe Schnoor opens up about the hidden struggles facing farming families across America. Growing up on an almond farm in California's Central Valley and now hosting Farm Her and Ranch Her on RFD-TV, Schnoor has witnessed both the triumphs and tragedies that define rural life. From her family's own experiences with the highs and lows of agriculture to the stories she encounters while traveling the country, this episode tackles the mental health crisis in agriculture head-on. Schnoor discusses the unique pressures facing multi-generational farms, the isolation that comes with farming life, and how women often become the emotional backbone of agricultural operations while dealing with their own identity struggles. This isn't just about telling agriculture's story—it's about acknowledging the very real human cost of feeding America and the urgent need for more honest conversations about mental health in rural communities.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
Gavin Spoor represents the new generation of agriculture—first-generation farmers who are building empires from scratch in a world where most inherit their operations. Starting with just six rented acres in Northeast Missouri, Spoor has grown to farm 2,000 acres of row crops and specialty popcorn, proving that you don't need legacy land to create something significant. In this conversation, Spoor shares how he leveraged social media to build both his farming operation and his direct-to-consumer popcorn brand, the challenges of rapid growth without generational guidance, and why he believes opportunity still exists for young farmers willing to work for it. From rebuilding old equipment to navigating the balance between ambition and sustainability, this episode explores what it really takes to build an agricultural empire in the modern era.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
Jordan Morris represents a new breed in agriculture: the first-generation farmer who's building something from nothing in an industry where most inherit their start. From playing with toy tractors as a kid in Iowa to running Midwest Feeders LLC and helping producers manage risk through innovative cattle coverage programs, Morris has carved out his place in agriculture through grit, relationships, and a willingness to embrace both opportunity and failure. In this conversation, Morris opens up about the realities of custom cattle feeding, the importance of risk management tools like LRP and LGM, and how joining Empire Ag has expanded his vision for what's possible. He also shares the personal side of farming—balancing the demands of building a business with being present for his five boys and staying grounded through the inevitable ups and downs of agricultural life.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
Brett Hicks spent 11 years juggling three demanding lives simultaneously: running a poultry operation, building a real estate business, and serving in ministry. Then a business partnership dissolved, forcing him to make a decision most people never have the courage to make. Instead of viewing the loss as failure, Hicks saw it as divine intervention—a chance to walk away from agriculture and pursue full-time ministry. This episode explores what it means to leave something you built, how faith intersects with business decisions, and why some of agriculture's greatest lessons come not from success, but from the willingness to step into the unknown.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
In this powerful conversation, Tyler Dickerhoof joins Jonathon Haralson to unpack the invisible barriers that keep farmers, ranchers, and agricultural leaders from reaching their full potential. A former dairy nutritionist turned leadership expert, Dickerhoof shares how a childhood tragedy shaped 25 years of leadership patterns and why the most successful people in agriculture are the ones willing to be vulnerable. From succession planning failures to the isolation that plagues rural communities, this episode tackles the hard truths about fear, identity, and what it really takes to lead well in an industry that rewards grit but rarely teaches growth.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
There is a farmer somewhere right now running on ibuprofen and willpower. He has been hurting for months. He needs to see a doctor, but the nearest clinic is an hour away, and harvest does not stop. Farley Schweighart built a business for that exact person. She is a physical therapist who operates Rural MedEx, a mobile, cash-pay practice that meets farmers, ranchers, and rodeo athletes where they work. She treats patients on tailgates, in farm shops, and beside horse trailers. In this conversation, Farley talks about why people in agriculture ignore their health, the reality of building a non-traditional business, and why champions are masters of the basics.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
Terren Moore signed up for an FFA elective in high school just to get an easy A. That one decision changed his life. He started Moore Peas Company from a backyard patch while still in high school, built a produce business with zero capital, and eventually launched MFI Agency, a farm and ranch insurance firm that now serves clients across 15 states. In this conversation, Terren talks about mentorship, the power of relationships, why leadership matters more than talent, and what it actually takes to build something real when you are starting from nothing. This is a story about hard work, faith, and the willingness to step through doors even when you cannot see what is on the other side.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
Most people know Kent Rollins as the cowboy cook from YouTube. But long before the views and the cookbooks, he was feeding cowboys on the trail with little more than a chuck wagon and a well-seasoned iron skillet. Today, he has a hit show called Cast Iron Cowboy on the Outdoor Channel, a loyal following of millions, and a mission that has not changed: feeding hearty meals to hungry cowboys with food that incorporates the flavors of each ranch's region. Kent's story is proof that honoring where you came from does not mean you cannot do something new. In this conversation, Kent talks about growing up along the Red River in southwest Oklahoma, the lessons he learned from old-timers who stood tall as giant oak trees, and why he walked away from a stable job with benefits to buy a chuck wagon and bet his entire life on faith and hard work.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
Tyler Dickerhoof grew up on an Ohio dairy farm and spent 25 years building a massive business career. He also spent most of that time operating like a bulldozer. When things got hard, he simply put his head down and pushed. That works in the dirt, but it destroys relationships. In this episode, Tyler sits down with “Your Ag Empire” podcast host Jonathon Haralson to talk about the things leaders bury. They cover the emotional toll of agriculture, why farmers isolate themselves, and what it actually takes to pass the family operation to the next generation without burning it to the ground.
In this episode, we cover:
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Connect with Tyler Dickerhoof:
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Mentioned in this episode:
Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
There is a farmer right now running on ibuprofen and sheer willpower. He has not seen a doctor because the nearest clinic is an hour away, and harvest does not stop. Farley Schweighart built a business for that exact person.
After hitting the wall in a traditional physical therapy clinic, she walked away to start Rural Medex. It is a mobile, cash-pay practice that meets farmers, ranchers, and rodeo athletes where they work. She treats patients on tailgates, in farm shops, and beside horse trailers. In this episode, we talk about why folks in agriculture ignore their health, the reality of building a non-traditional business, and why true champions master the basics.
In this episode, we cover:
Make sure to hit follow/subscribe so you never miss an episode.
Connect with Guest Farley Schweighart
Connect with Your Ag Empire:
Resources & Links:
Mentioned in this episode:
Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
Empire Financial Services
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