Inside BS Show

Would you like to maximize your time with your sales coach? This is the show that helps get you on track to doing that.

Buy Dave's book:

The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye

Here is a transcript to today's show:

So you're thinking about connecting with, or hiring a sales coach because you want to get better results. You want to sell more. You want to make more money. You want to have more free time. You want to get better clients. It doesn't matter if you're a sales representative selling products or you are a professional, like an attorney or a CPA financial advisor, a realtor, an architect, an engineer, a consultant, a professional speaker, or you're a coach yourself. You want to connect with someone. You want to work with someone who's going to help you grow your business. So you want to know how you can get the most out of the sales coaching process. I've got that for you today on this episode of the inside BS show. 

Hi it's Dave Lorenzo. This is the inside BS show. Today. We're talking about how you can get the most out of a relationship with a sales coach. So let's take a look at my seven tips to getting the most out of our relationship with a sales coach. It's a sales coaching call client checklist tip number one, when it comes to coaching and getting the most out of sales coaching is have an open mind. Everyone wants the same result. Everyone wants you to be successful. You want to be successful. The sales coach wants you to be successful. So go into the relationship with an open mind and go into every call with a sales coach. With an open mind, I work with a lot of professionals and these professionals are successful because I help people go from good to great. And I tell them to do things. 

I recommend that they do things and they say to me, well, I've never done that before, and I'm not interested in doing it now. That's not someone who's coachable. You need to go in to each interaction with an open mind and whatever the coach tells you to do, try it. And don't just try it once. Try it the way the coach tells you to execute it. And then try it three times before you go back to the coach and tell him or her that it doesn't work. So point number one on the checklist for productive sales coaching calls is go into every call with an open mind. Number two, send an agenda in advance. If you have something you want to accomplish on the call, send your agenda to your coach in advance. Make sure your coach knows what you want to talk about because he or she probably has a call planned and they probably have specific ideas for what they want to talk about on the call. 

So if you send your agenda in advance, they can restructure the call to meet your goals. The coach works for you. They're your partner in success. But if you've got a big meeting coming up and you want specifics from the coach on how you can handle that meeting, let the coach know before the call, by sending that agenda in advance point number three, accept responsibility and accountability for your actions. Only you can have the impact on your life. The desired impact that you're looking to achieve. So the coach will help you with ideas. The coach will help you with processes. The coach will help you with systems, but you have to accept responsibility for the outcome too often. I see coaching clients, my clients, and people who are working with other coaches. I see clients who are not getting the results they want and they blame it on the coach. 

Well, if you think about the sports analogy, which too many coaches use, and they just beat the hell out of it's particularly apropos for this point, the coach can't play the game. The player plays the game. The coach removes all the barriers to success. The coach brings out the best in the player. The coach encourages them a player to soar with his or her strengths, but you got to go on the field and play the game. So accept responsibility, hold yourself accountable for the actions you'll take to get the results you want. The fourth point on our checklist is say what you feel and think no passive aggressive behavior coaches. He would not tolerate passive aggressive behavior. And when you're coaching people in sales, specifically sales coaching is about communication. If your a person being coached, you have to give feedback to your coach so that they know which ideas are most resonant with you, which ideas are going to be most productive. 

And which ideas you're going to put into practice immediately say what you think. Say what you feel be open. Don't be passive aggressive. I challenge passive aggressive behavior. Whenever I see it, you should be very direct. Your coach. The fifth point on our coaching checklist is ask good questions. Look for clarification, both on ideas and on timing and on execution. Always ask if you leave a question unasked, you're leaving money on the table. Why? Because the question you didn't ask you or barest to ask the question you were ashamed to ask task is exactly the question that's going to help you get the next one deal. You're trying to get. It's going to help you nail down that next big client ask good questions. Make sure you your stand, everything there is to know about your process. Everything there is to know about the coaches, advice to you. 

Number six, recap, any homework the coach is going to give you. If the coach gives you homework, say the homework back to the coach, recap everything the coach has asked you to do. Make sure you understand it and then go do the homework. Homework is essential. Why is homework essential? Well, it's essential because that's how you learn. That's how you grow. And while you're in the relationship with the coach, if you're doing the homework and things, aren't working out, you can go back to the coach and say, Hey, listen, I tried this, it didn't work. Maybe I'm doing it wrong. Give me some feedback. Always review and recap your homework with your coach before you execute it. During the execution process and afterward doing an after action review on your homework, final point number seven on the checklist and on a positive note. Every call you have with your coach should end on a positive note. 

Every call should end with you saying to the coach. Thank you. And with the coach giving you some uplifting, motivational advice, always end the call on a positive note. If your coach is not the type of person to end on a positive, you make it positive. You end the call on a positive note because what you take away, the attitude, the feelings is going to inform your behavior. And it's going to lead to the activity. The actions you take to make sure you get the results you'd like to see from your coaching relationship. These are the seven steps to a positive coaching sales call, positive sales coaching call. I want you to follow this checklist for every call, every single call, follow this checklist. You'll get the results you want, and then you will have the life you dream though. My name is Dave Lorenzo. This is the inside BS show. I'm here everyday with a new sales tip for you. Join me on YouTube for these sales tips. Every stinking day. Also join me on YouTube or join me on the podcast for the inside BS podcast. You can find me wherever you get your podcasts until tomorrow. Here's hoping you make a great living and live a great life.

Buy Dave's book:

The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye

Use this checklist to boost sales if you are appearing as a guest on a podcast.

• Follow the Host guidelines: Use a Great Mic and Headphones
• Send Questions in Advance
• Pre-Plan Your Promotion with the Host
• Make a Special Offer to the Audience
• Do Research
• Look and Act like a Professional
• Promote the Show

Join us on an entrepreneurial journey. Bryan Clayton has built several businesses in his career. His latest venture has doubled each year and it is an incredible combination of technology and landscaping services. Join us for some knowledge and inspiration.

About Bryan Clayton
https://www.yourgreenpal.com/

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

One of the hottest industries today is the legalized marijuana business. Today's show is part one in a two part series on this industry and how you can get involved and make money.

About Tony Frischknecht
http://plantproblem.com/

Tony Frischknecht, author of the book, “From Black Market To The Man”, shares in this book his experience creating a cannabis business. In 2005, Anthony got his start in the medical marijuana industry in Fort Collins, Colorado. He founded a small, marijuana caregiving business called Highway to Healing. 
By the time Tony was 35, he had two dispensaries with sales of $6.5MM annually, as well as two indoor grow facilities with a combined 20,000 square feet of production, in Denver, Colorado. All four locations consisted of 19 city and state licenses. 

Tony joined a group, consisting of five industry leaders and started a successful cannabis brand, O.penvape in late 2012. This company was the maker of vaping products and edibles, that posted a top-line sale of $100 million in 2016 and sells a product every nine seconds. Its busy lab creates over 1 million grams of concentrated cannabis oil and buys 10 tons of marijuana per year. Organa Brands is the only cannabis company with products on the market in 10 states and is included at 1,200 dispensaries.  Anthony has subsequently moved on from Organa Brand and is following other ventures.

Today Tony holds multiple patents in several different countries for a “vertical grow” system manufactured by Ideal Harvest. “My favorite part of the cannabis industry,” says Anthony, “is watching how fast it is evolving. It is becoming a legitimate and viable industry that is fast converting skeptics to supporters.” It should come as no surprise that he continues to create cutting edge products by way of his many innovative businesses and partnerships. His latest invention, a personal use home extraction machine from Essential Extraction Corp., is sure to revolutionize the way consumers receive their cannabis oil. “I’m always thinking five steps ahead of the competition,” he adds, “and I’m excited about nationwide legalization. We will see it very soon!”

Tony wants to share more of his knowledge with business owners and investors who are looking to join the cannabis industry. After months of hard work, Plant Problems Podcast went live on December 11, 2019. Tony invites industry experts as guests to speak on different topics that have influenced the industry.  He has enjoyed podcasting so much he is set to launch his second show February 1st 2021 called Extraction Essentials that focuses on the business of extracting essential oils from plants of all types.  It will be sure to open your eyes to many opportunities.  

This is a fun conversation about all the different uses for social media that exist today for business owners. If you want to discover new ways to use everything from Facebook to Clubhouse, this show is a MUST LISTEN.

About Shaily Hakimian

Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn't realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there.

She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement.

Learn more @ YourSocialMediaSherpa.com.

She has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and University of Chicago.

She is a Persian-Moroccan Indiana University Grad who loves cheesy icebreakers, bubble tea, poker, reality competition shows like Big Brother and Survivor, TEDx conferences, magic, flea markets, the Jewish community, and her sequin closet. Teacher of social media as a tool of empowerment

Other websites she has ShailyHakimian.com & FriendingOurFoes.com

Learn more about Shaily on LinkedIn, Twitter, and don’t look too hard for her on TikTok. Social Links: linktr.ee/hakimian45  

Self-esteem is critical for success in any business. Today Dave Lorenzo interviews Karol Ward, a therapist and coach, about how to overcome fear, anxiety and boost your self-esteem. If you've ever struggled with self doubt, you need to listen to this show.

About Karol Ward

Website: www.karolward.com
https://www.karolward.com/formpage.html

Karol Ward, L.C.S.W. is a licensed psychotherapist, confidence building expert and coach, who helps her clients cultivate inner confidence in the areas of personal growth, business visibility and communication  She is the author of Worried Sick: Break Free From Chronic Worry to Achieve Mental & Physical Health (Berkley) and Find Your Inner Voice: Using Instinct and Intuition Through the Body-Mind Connection (Career Press).  

Karol is an award-winning speaker and delivered a popular TEDx Talk on the power of the body-mind connection at the prestigious TEDx TimeSquare in New York City.  She has also delivered a variety of live and virtual presentations for such clients as: ABC News, Viacom/MTV, The Clinton Global Initiative, GlynnDevins,Inc., Renfrew Center Foundation, JCC Association, IDEA Health and Fitness Association, Fairfield Maxwell. Karol also provides confidence communication coaching at numerous large corporate law firms across the globe. 

As a regular media contributor Karol has been featured on CNN, The Wall Street Journal Live, NBC, ABC, Fox News along with numerous podcasts and radio programs.  She is regularly featured in the Wall Street Journal and has contributed to such media outlets as Oprah.com, The Independent, Cosmopolitan, Women's Day, First for Women, Glamour.com, The New York Daily News, Spirituality & Health, Yoga Journal, FoxNews.com and Family Circle among others. 

Isn't it about time people people of color had equal access to capital markets?  That's the mission of the Dream Exchange. It is the first equity market founded and owned by a group of people who are from minority communities. Today's Necessary Conversation is with the Founder and CEO of this exciting venture - Mr. Joe Cecala.

About Joe Cecala & Dream exchange

Instagram- https://www.instagram.com/dreamexchangeofficial/

@dreamexchangeofficial

Twitter- https://twitter.com/dreamexofficial

@dreamexofficial

Facebook- https://www.facebook.com/dreamexchangeofficial

@dreamexchangeofficial

LinkedIn- https://www.linkedin.com/company/dream-exchange/

@Dream Exchange

YouTube- https://www.youtube.com/channel/UCt4C97Nd1IcrtQ1M4Lw0nzw

Joe Cecala is the Founder and CEO of Dream Exchange, a stock exchange in formation. Mr. Cecala is a world renowned expert in capital markets and corporate finance. His research on the U.S. capital markets is published in Oxford University's Handbook on IPO's. Mr. Cecala is also a trained CPA, and securities lawyer with an expertise in small business capital raising. In the late 1990's, Mr. Cecala was legal counsel for the company that created the first electronic stock exchange to trade stock over the internet. That company went on to become the electronic infrastructure used by the New York Stock Exchange.

Mr. Cecala is also a large contributor to a piece of legislation called the Main Street Growth Act or H.R. 2899 to create venture stock exchanges in the U.S. Dream Exchange will be the first venture exchange in the U.S.

As a former civil rights lawyer, Mr. Cecala is a passionate about social issues and effecting meaningful change on our society.

Here is a Transcript of Today's Show

Dave Lorenzo (00:02):

How do we translate what you're doing into other industries that desperately need it to other industries where you you've worked in particular are known as just all, almost all white in leadership and that's the practice of law and that's, you know, CPA firms or even big ticket consulting firms. Why can't law firms? Why can't CPA firms, why can't big ticket consulting firms, figure this out, Joe,

Joe Cecala (00:32):

I appreciate your question. Actually. No one has asked me the question, that question that you just asked right now in, in the, I've probably done a hundred podcasts since July. So thank you for actually being brave enough to open up the conversation because that's the one that I don't get the opportunity to say I'm filmed, like I'm doing right now and I'm happy to say it, you know? So yeah. Thank you for doing that. That's awesome.

Dave Lorenzo (01:01):

Hey there, folks. Welcome to another edition of the inside BS show today, we're taking you inside the creation of a new financial exchange. That's right. Imagine if you could be in the room when the New York stock exchange started, or imagine if you could be with the founder of the NASDAQ and ask him or her any question that you wanted. Well, we've got that opportunity today. My guest today is Joe Cecala and he's the founder and CEO of dream exchange. Now this is a stock exchange information. How many times do you get to be in the room where it happens when it comes to the formation of a new stock exchange? Mr. Cecala is a world renowned expert in capital markets and corporate finance. His research on the us capital markets is published in Oxford university's handbook on IPO's. He's also a trained CPA and a securities lawyer with expertise in small business capital raising in the late 1990s, Mr.

Dave Lorenzo (02:10):

Mr. Cecala was legal counsel for the company that created the first electronic stock exchange to trade stock over the internet. That company went on to become the electronic infrastructure used by the New York stock exchange. Mr. Cecala is also a large contributor to a piece of legislation called main street growth act, the main street growth act or HR 28 and 99 to create venture stock exchanges. And the U S Dream Exchange will be the first venture exchange in the U S . Joe is a former civil rights lawyer, and he's passionate about social issues and affecting meaningful change on our society. This week's necessary conversation is with Mr. Joseph Cecala.

Dave Lorenzo (03:01):

So Joe, tell us about the inspiration for the dream exchange. What led you to you know, how, how does this idea come about?

Joe Cecala (03:12):

So just a little bit of my eclectic background to kind of forest Gump my way through my career to think I could start a stock exchange. I, I really it's a it's born of archipelago. So I was in the room once before, as you described it. When archipelago was being constructed and born in the late 1990s just understanding how capital markets go about what they call hunting for liquidity and and really being a small business, transactional lawyer, and seeing that, that wasn't available to most of the most ingenious people in our society. They are raising capital. Today's a relationship-driven environment. So if you've got good relationships, you can raise money. If you don't, doesn't matter. If you've got the best idea, you don't get the same exposure. So I brought the combination of those things together over the last 10 years, really, and started to formulate how we could build a brand new type of exchange.

Joe Cecala (04:15):

And I've assembled a great team and we're in, we're building the pipes as we speak. And really, I also, you know, I started my career really wanting to just be a business lawyer, but in, in Chicago, in the 1990s there was just such civil unrest a bit like we, what we just went through. And so some of my law partners and I got together and we took on a lot of pro bono, civil rights cases, and it just became very passionate. I became really a member of the, the fabric of the black community in Chicago. And in fact, consulted the Chicago urban league entrepreneurial center and did a lot of things in the black community here. And I just saw all this combination of unique things as a way to forward change in our society where capital markets and economic prosperity and the rights of our citizens to have a free and open market, really all the convergence of all my experience, my career really came there together in doing this a little bit, my military background too.

Joe Cecala (05:21):

I was an armor officer and I just learned that you, you really have to have a compassion for other people. The army really taught me that you know, in spite of the fact that it's designed to go out and kill other people you know, surprisingly I love the army. I'm, I'm part of the army family as well. And that's been, my leadership style has been running the organization as if we're on. We're kind of like we left the boats on the beach at Normandy and we are headed to Berlin and therein lies the birth of the dream exchange. So we're not co we're not going back into the ocean. We're, we're, we're on a mission to change our society and do it through the dream exchange. And it's kind of how we operate so

Dave Lorenzo (06:06):

Well, first of all, thank you for your service. And second of all, let's talk about the aspirational nature of being the first minority owned stock exchange. Is it your opinion that this is going to unlock a whole generation of people of color who own their businesses n...

This is another peek inside Dave Lorenzo's Inner Circle Business Development Community. Today we focus on crafting the perfect marketing message to motivate your audience.

To join Dave Lorenzo's Inner Circle Community Visit:

http://JoinDaveLorenzo.com

Here is a transcript of today's show:

Dave Lorenzo (00:00):

Hello friends. Welcome to another edition of the inside BS show. I'm Dave Lorenzo. And today I'm sharing with you another sneak peek into the inner circle. That's right. I have this group of professionals from all over North America. There's over 50 of them right now, as we're recording this and these professionals help each other grow and they help each other grow in three ways. The first way is we share our knowledge. Each week I do a presentation with this group and the group itself shares best practices with one another. So we share our knowledge. The second way we help each other grow is by expanding our capacity. So if you're a CPA and you are in Miami, Florida, and you want to work with people in Los Angeles, you can form a joint venture with a CPA in Los Angeles, and you can share the workload and work together.

Dave Lorenzo (00:57):

If you'd like, if you're an attorney in New York city and you want to work with people in Dallas, Texas, you can form a strategic Alliance and take cases that are in Dallas, Texas, and you'll have an office there. You'll have people in Dallas that can work on these things for you. So the second way we help each other grow is by expanding capacity. And the third way we help each other grow is by passing referrals. Now this isn't a referral group per se, but because we trust each other because the people in the group trust one another, they refer business back and forth with great frequency. We've referred over $10 million in new business in 2020 in the middle of a pandemic. And we're referring a lot of businesses in 2021. We've already referred probably about half of the total amount of business that we referred in all of 2020 in the first three months of 2021.

Dave Lorenzo (01:52):

So I encourage you to reach out to me to join my inner circle. Now we don't just take anybody. We only take one person per industry, per profession, per geography. So we take one CPA from Miami, Florida. We take one CPA from Los Angeles, California. We take one CPA from San Diego, California. We take one CPA from Boston, Massachusetts. We take one CPA from Bangor, Maine. So we take one attorney from Miami, Florida. We take one attorney from Fort Lauderdale, Florida. We take one attorney from Dallas, Texas, one attorney from Houston, Texas, one attorney from El Paso, Texas. We only take one attorney per geography. We only take one CPA per geography. We only take one financial advisor per geography, one banker per geography. So if you're a professional and you want to join, you got to reach out to me. And if you're qualified and if there's a spot open, I will consider you for membership.

Dave Lorenzo (02:49):

So go to join Dave lorenzo.com. That's joined Dave lorenzo.com. Click on one of the links, fill out the information there, submit your application fee. And if the spot you're looking for is already full, we won't charge you. There won't be any application fee to pay because you won't be able to become a member. If the spot's not full, we'll offer you the opportunity to join. That's the pitch. That's all there is to it. Now here's a sneak peek. This is your inside view into an inner circle business development community meeting. In fact, this is one of the very first meetings we ever had. I want you to sit back and listen today. As I teach these folks how to develop a marketing message. Now, the information that I'm going to share with the group is right at the outset of the pandemic. It's right when the COVID-19 pandemic started. So I'm sharing information with them. They're worried. They're concerned that their business is going to change forever and I'm helping them get through this. So join me as I teach my inner circle business development community, how to develop a marketing message and we're doing it on this episode of the inside BS show.

Dave Lorenzo (04:02):

So today's topic is marketing message how to connect and motivate an audience to act. As I said before, we get into that, I wanted comments on some of the things that are going on in current events. I spend a lot of my day talking to professionals. The bulk of those professionals are lawyers. One of the things that I can say with some certainty, and this is going to disappoint some of our members who are relying on in-person meetings. I, you're not going to see in person meetings for the next three years, as a, as far as group meetings, there may be small, you know, conferences or mediations and that type of thing where it's two or three people in a room, but 10 people, 15 people or more, I don't think reasonable people are going to gather in groups of over 10 to 15 people for the next 18 to 24 months.

Dave Lorenzo (05:07):

I think even when there is a vaccine, I think you're going to see those meetings are, will be suspended. And a couple of the reasons why first and foremost, people are learning to do business without getting together in groups. And I'll, I'll have more on this as it relates to associations and networking groups and you know, chamber of commerce, that sort of thing. But candidly in-person meetings are going to be risky for a large segment of the population for at least the next two years. Even if there is a vaccine, once a vaccine is developed and it's distributed, we don't know how long the immunity is going to last. We don't know what the efficacy of the vaccine is going to be. People are still going to be hesitant. It's going to be awhile. Risk is only going to be accepted when necessary.

Dave Lorenzo (06:06):

So, you know, examples are court therapy, mediations, and even mediations. These days are done being done on zoom limited worship scenarios. I'll tell you that. I don't think the elderly are going to return to houses of worship for a while because it's just too risky travel. I think you're going to find that travel is going to revert to what it was two, three generations ago, where it's going to be so expensive that you're going to find that travel becomes a luxury, because I don't know how the major airlines are going to stay in existence. I don't know that people are going to want to sit in a, in an environment where there's a middle seat. I know I don't want to. So your mission is going to be, to find the opportunity in this transition. So what does that mean? Where is the opportunity?

Dave Lorenzo (07:08):

Well, the opportunity exists to offer services in a way that makes people comfortable. So when we talk about association meetings, or we talk about networking groups, I know a lot of you who are watching the video replay. A lot of you who are with me live are members of networking groups, those networking groups, it's going to be difficult for them to exist. Moving forward. I'm going to be very candid with you, associations. I don't know how associations are going to stay in business unless they pivot to a different model. Networking groups can go online. And I'm looking to take advantage of this by developing this group and offering you the opportunity to participate in this group, this business model, the business model that I've created here is working. And that is evidence by the growth that we've had. I'm doing my best to connect members here in a matchmaking scenario where I think people will be able to refer business back and forth.

Dave Lorenzo (08:10):

I'm also providing a significant amount of educational content to help you grow your business. And I'm staying on the cutting edge of what's happening. You need to be able to do...

Are you confused by digital marketing? Are you wondering how to attract better clients quickly? Would you like to discover the fastest path to selling your product or services? This is the show for you.

Today Dave Lorenzo interviews Tim Fitzpatrick, a Digital Marketing consultant who helps professionals just like you, attract their ideal client.  Listen today and you'll grow your business.

About Tim Fitzpatrick

https://www.rialtomarketing.com/insidebs

Tim Fitzpatrick has a passion for developing and growing businesses. He is an entrepreneur at heart, with 20+ years experience in marketing, business development, sales management and strategic planning. Just after graduating from college he had the good fortune of getting involved with a wholesale distribution company he co-owned for 9 years.The company grew an average of 60% a year before being acquired in 2005.

In late 2012 Tim got involved in mobile marketing because he saw a huge opportunity to help organizations improve by taking advantage of reaching their audience on the one device that is always with them, always on, and always connected...a smartphone. His team has since expanded their services and now focus on helping service businesses simplify marketing so they can grow with less stress.

Most of us don't realize how important nutrition is to our mental acuity and stress reduction. On today's show, Dave Lorenzo discusses this with nutritionist Delia McCabe.

About Delia McCabe
Website: www.lby.life

Delia McCabe (PhD) shifted her research focus from clinical psychology to nutritional neuroscience upon discovering nutrition’s critical role in mental wellbeing while completing her Masters in Psychology. Her research into female stress has been published in a number of peer-reviewed journals, she’s a regular featured expert in the media, and her two books are available in four languages. 

Delia uses her background in psychology, combined with evidence-based nutritional neuroscience and neurological strategies, to support behavior change and stress-resiliency within corporates, and for individuals who want to optimize their brain health, via online courses, workshops and tailored events internationally. Having had a stressed female brain herself, she now speaks to cultivating calm and enjoying chocolate and yoga to maintain it.