Inside BS Show

What you see on social media is not real. Surprised? You shouldn't be. This week's Necessary Conversation is with Graduate Student and Researcher Talalah Kahn. She shares her perspective and some concerning facts about the media and integrated marketing communications. 

On Today's Show Dave and Talalah Discuss

• What it's like to come to the US as a college student from Pakistan
• How social media influences young women
• How social media influences everyone - including you
• How to determine fact from fabrication
• The role of integrated marketing communications in business
• The use of social media as a news aggregator and why that's dangerous
• Ways to help people break free from that trap of :group think" and confirmation bias
• And much more

About Talalah Kahn

Email: [email protected]

Talalah is currently a Master’s student of Integrated Marketing Communication at Florida State University. She is  particularly interested in the study of New Media Technologies and Body Image, with a focus on the empirical exploration of societal and corporate implications.
 
Her current research endeavors include research papers on social media and effects, differences in luxury consumption patterns among various ethnic groups and gender communities, and social media influencers versus traditional celebrities in the field of product endorsement. 

After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy Siegfried and her brother Scott created a website to help people, especially women, get the minimum information they needed to discuss sports with friends. This is now a full-blown business and is making money. On today’s show we meet the founder of this fantastic business and discuss her entrepreneurial journey.

On this show Amy Siegfried and Dave Lorenzo discuss:

• What is Last Night's Game?
• The sports world is a crowded market, how do you stand out?
• Amy gives us her best networking advice.
• As an entrepreneur, how important has it been for you to build relationships? 
• Tips for initiating and cultivating lasting relationships.
• Have you always had an entrepreneurial spirit? 
•  How to build up women around you to realize their full potential.

About Amy Siegfried

Name: Amy Siegfried

Phone: (702) 885-6000

Email: [email protected]

Website: www.lastnightsgame.com

After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy and her brother Scott created Last Night’s Game to give their friends the same advantage. Last Night’s Game empowers its readers to join the sports conversation, even if they don’t know the first thing about sports. 

They say those who can’t do, teach, and while Amy’s childhood athletic participation may have been short lived, she fell in love with the world of sports. That learned love for sports came in handy as her career has included working for a Major League Baseball team and other male-dominated industries. 

But Amy is so much more than sports. A third-generation entrepreneur, she once flew around the world in 58 hours and 37 minutes, has lived internationally and is a master of small talk, bringing people together and the handwritten note. You can often find this married lady working with the entrepreneurship community nationwide, studying late night for her MBA, catching up on pop culture with Bravo and teaching her toddler son about sports.

Paul McCartney once said to John Lennon before writing a new song: “Let’s write a swimming pool!” As prolific creators of musical hits, just about everything they wrote turned into money and that money was spent on houses, cars and yes, swimming pools. These days you too can write yourself a swimming pool because content has never been more valuable to an entrepreneur or professional. Today we explore the easy way to create great content with Raj Goodman Anand.

About Raj Goodman Anand

Website: http://goodmanlantern.com/

Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. 

Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

What can a business owner learn from a personal injury attorney? If that attorney is Brett Panter, the business owner can learn a lot. On this show, Dave Lorenzo and Brett talk about a fantastic business growth strategy you can use in your business RIGHT NOW. 

On This show Dave Lorenzo and Brett Panter discuss the following: 

• Why plaintiff’s lawyers particularly medical malpractice lawyers are a necessity. 
• How do you know if you have a good case?
• What is involved in examining a case to make sure it has potential to be successful?
• How do you grow your practice? 
• Why did Brett start a networking group? Was it successful?
• Can ANY BUSINESS not just a law firm, use this strategy and if so, how?

About Brett Panter:

Email: [email protected]

Website: https://panterlaw.com

Phone: (305) 709-1763

BRETT A. PANTER is a Florida Bar Board Certified Civil Trial Lawyer and primarily practices in the area of Complex Civil Litigation including but not limited to Personal Injury, Wrongful Death, Medical Malpractice, Nursing Home Neglect, Product Liability, Premises Liability, and Aviation Litigation such as in this plane crash case.

Brett A. Panter was lead counsel in Brown v. Alba-Martinez, M.D., a medical malpractice case, and on October 30, 2009 a jury rendered $8.5 million verdict. At age 30, Brett Panter was lead counsel Stark, West and Clay v. Alamo Rent A Car, where a jury rendered a $7.7 million verdict. That verdict was upheld on appeal in Clay v. Alamo, 586 So.2d 394 (Fla. 3rd DCA 1991). After all appeals were exhausted Alamo paid the families over $9.5 million. Mr. Panter also served as lead counsel in Garcia v. Florida Erectors, Inc., a construction accident case. On May 22, 2009, a jury found a sub-contractor negligent and rendered a verdict of $3.6 million. 

Mr. Panter was also lead counsel in American Aerial Lift, Inc. v. Perez, 629 So.2d 169 (Fla. 3d DCA 1993), rev. denied, 637 So.2d 233 (Fla. 1994), in which a jury rendered a $1.7 million verdict. The Perez case was appealed to the Supreme Court. Mr. Panter’s closing arguments in the cases of Stark and Perez were published nationally. As lead counsel in Del Risco v. Industrial Affiliates, Ltd., 556 So.2d 1148 (Fla. 3d DCA 1990), Mr. Panter obtained a jury verdict for his client in the amount of $1.5 million. Mr. Panter has achieved many other settlements in complex claims resulting in recoveries greater than $1 million.

Brett A. Panter was born in Newark, New Jersey.

You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and she helps set us straight. Listen now.

About Sue Koch
Phone: (773) 844-4438
Email: [email protected]

www.suekoch.com

After leaving her SVP post at a tech company in 2009 and growing her own consulting business using LinkedIn & Twitter, Sue Koch shifted her business model to become a social media success catalyst for others.

Sue has been hired to speak & train Fortune 500 companies such as Accenture and Oracle, and speak for organizations such as the American Marketing Organization and at the NAR Annual conference for REALTORs. 

Her unique ability to make social media easy to understand & actionable has allowed her to guide 1000s of regulated service professionals, coaches & entrepreneurs on their unique social media journey, providing the roadmap & tools needed to thrive in an intensely competitive business environment.

Everyone has an audio brand. Today Dave Lorenzo speaks with VoiceOver Artist Jodi Krangle about developing an audio brand and maximizing it in your business.

About Jodi Krangle

Phone: (289) 221-1261
Website: https://voiceoversandvocals.com
Email: [email protected]

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft.  She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people.  Her podcast on this subject is called Audio Branding: The hidden gem of marketing.  For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com.  

About Simone Knego

https://simoneknego.com
Phone: (941) 928-9168
Email: [email protected]

Simone Knego leads an ordinary life filled with extraordinary moments as a mother to both dogs and children, an entrepreneur, and now a keynote speaker and author. Splitting her time between her family, businesses, and personal growth, she’s realized the small choices she makes every day to do good actually have the power to inspire others. In her new best-selling book, The Extraordinary Unordinary You, she details her journey of adopting three of her six children, her climb of Mount Kilimanjaro, and all of the funny, scary, and inspiring stories that came along the way.  Simone believes deeply that changing the way you see yourself can help the world around you change. Through her book, she hopes to show people how they are unordinary in the best possible way. She knows that through these realizations, people can redefine what they believe themselves capable of and impact the world the way they were created to. 

In this show Dave and Jim Discuss:

• How Jim came to live on a boat
• Why this is the perfect place for Jim to be and how you can find the perfect place for you
• The thing that made Jim choose to be an entrepreneur after a successful corporate career
• How Jim provides services using an outsourced team
• Why your success is not dependent upon how many employees you have
• The expression: "Gross is for vanity and net is for sanity" why it is important to your journey as a professional
• How to use leverage to be successful
• What is a "Dream Business" and How do we create one for ourselves?
• The one skill Jim developed that CHANGED EVERYTHING for him as a business owner
• Why print newsletters work so well
• "How to make this work for you: "If someone else is doing it, you can do it too..."

and much, much more

About Jim Palmer "The Dream Business Coach"

800-214-6158
[email protected]
https://www.getjimpalmer.com

Jim Palmer is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program.

He is the host of Dream Business Coach TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners, and he is also the host of Dream Business Radio, a weekly podcast based on Jim's unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as 'The Dream Business Coach' and creator of No Hassle Newsletters, the ultimate 'done-for-you' newsletter marketing program used by hundreds of clients in nine countries.

About Orly Wahba
Phone: +972586435751
Email: [email protected]
Website: www.lifevestinside.com

Orly Wahba is a teacher, entrepreneur, and community activist passionate about inspiring and motivating people to make the world a kinder place. Orly began her career as a middle school teacher, empowering children to embrace unity, build self-value, and use their power to influence the world for good.

Orly is the founder of the global non-profit, Life Vest Inside, a kindness expert, educator, best selling author, entrepreneur and keynote speaker who inspires audiences to take action. Her talks and workshops provide the groundwork for lasting change and motivate people to become the best version of themselves so that they can influence the world for good. Drawing from her personal journey, groundbreaking science, and her signature wit, Orly inspires people to tap into the power of kindness—the most underutilized skill in today’s world. Through her talk, Orly demonstrates how kindness and a simple shift in perspective can alter the way a person connects with themselves and the world around them.

From a young age, Orly was determined to become a part of the change she wished to see in the world. After tragedy stuck her and her family in her adolescent years and she was thrown into a deep depression, Orly found her voice, her strength and made a promise to be there for others the way she had wished someone would have been there for her. It is that promise that has guided her along her journey. 

From her teenage years as a community activist, Orly went on to become a middle school educator teaching the children to embrace unity, build their self-esteem and identify their purpose. In 2011, Orly founded Life Vest Inside, a non-profit organization with a mission to inspire, empower and educate people of all backgrounds to lead a life of kindness. 

Life Vest Inside gained international acclaim when Orly’s award-winning film “Kindness Boomerang” went viral, receiving over 100 million people, landing her a spot at TED2013 and launched what has come to be known as the “Kindness Revolution”. Her film set a precedent that was incorporated into the culture and marketing strategy of companies and organizations alike. 

Through Life Vest Inside, Orly has created a powerful kindness network that fosters dialogue with people across the globe, including parts of the world torn apart by conflict. Through our approach, we establish peace in place of conflict, love in place of hatred, hope in place of fear, and kindness in place of mistrust. As a result we have seen a positive change in the way people engage with one another and respect each other.

In 2012, Orly created and launched Dance for Kindness, the largest annual worldwide FlashMob which has grown to be a phenomenal leadership training program in over 50 countries. In 2015, she co-created Project Hope Exchange - a digital online repository of messages of hope. In 2017, Orly released her best-selling first book, Kindness Boomerang.

Orly travels globally giving talks and workshops in schools, companies and community centers as a means of inspiring others to infuse a culture of kindness into the everyday. Most recently, in 2019, Orly created and launched a mobile app in memory of her grandfather. The app, Abraham’s Legacy: A Social Network for Prayer connects people across the globe through the power of collective prayer.

Today's show is an inside look at my Inner Circle Business Development Community. I take you inside and share the audio from one of our live sessions.

If you're interested in learning more, joining us, receiving some referrals and saving $1,000 (the annual investment increases at the end of the month) visit  http://JoinDaveLorenzo.com