Inside C&A Digital The Podcast

In this podcast episode, Marsha Gordon and Elena Rivera-Cheek, MBA discuss the crucial role of relationships in business. They emphasize the need for finding places to network with fellow business professionals in your area and how this can lead to long-term success. The episode explores the various ways in which relationships impact business, from networking and collaboration to trust and loyalty. Overall, Gordon and Rivera-Cheek highlight the importance of cultivating meaningful connections in local business organizations and offer insights into how individuals and companies can do so effectively.

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Didn't everyone want to sell insurance when they grew up? Board Chairman of the Business Council of Westchester, Jamie Schutzer, sits down with Founder & CEO, Elena Rivera-Cheek, to talk about everything from his first BCW event to becoming the chairman. Watch this episode to learn more about the new BCW chairman and his objectives for the future of the council.

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Can hold music be part of an innovative marketing strategy? In this podcast episode, Elena and Andrew Castellano of Sharc Creative discuss his expertise in audio advertising and what's on the horizon for podcasters, podcast advertisers, and listeners alike. Andrew shares his off-the-clock negotiation strategies and how the love he has for his family supports his career as head of Sharc Creative. Tune in to discover how to take your brand to the next level by thinking outside of the box with where you put your marketing messaging.

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In this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers. 

We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing some examples of targeted digital marketing campaign placements. If you're interested in learning more about targeted digital marketing, this is the video for you. Learn more about the work Ari does at https://www.reclai.com/

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Elena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry. 

In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams.

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Since January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode. 

Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success.

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Inside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work. 

Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team. 

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In this episode, Pam and Elena sat down with Dawn French to discuss smart hospital marketing strategies. Dawn is the Senior Vice President Marketing & Community Outreach at White Plains Hospital and shared how her team creates content that connects with patients interested in wellness and ensures the patient experience at the hospital is positive and meaningful. 

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We sat down with Aaron Salko, Regional Sales Manager at Stephen Gould, to discuss his insights on training high-performing teams both in person and in the virtual space. 

Listen now to discover how preparing team members for professional success sets your business up for success. Plus, get a sneak preview of Aaron’s upcoming book on how to optimize your workforce by giving your training a personal touch. 

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We switched it up this week and recorded a creative business roundtable. The team covered several topics under the healthcare marketing umbrella. From the challenges of agency-to-agency to insights on client management, we had a lot to talk about! Join Elena, Laura, Pam, and Summer for this mixed bag of advertising insight.

#InsideC&A

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