In this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers. 

We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing some examples of targeted digital marketing campaign placements. If you're interested in learning more about targeted digital marketing, this is the video for you. Learn more about the work Ari does at https://www.reclai.com/

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Elena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry. 

In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams.

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Since January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode. 

Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success.

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Inside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work. 

Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team. 

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In this episode, Pam and Elena sat down with Dawn French to discuss smart hospital marketing strategies. Dawn is the Senior Vice President Marketing & Community Outreach at White Plains Hospital and shared how her team creates content that connects with patients interested in wellness and ensures the patient experience at the hospital is positive and meaningful. 

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We sat down with Aaron Salko, Regional Sales Manager at Stephen Gould, to discuss his insights on training high-performing teams both in person and in the virtual space. 

Listen now to discover how preparing team members for professional success sets your business up for success. Plus, get a sneak preview of Aaron’s upcoming book on how to optimize your workforce by giving your training a personal touch. 

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We switched it up this week and recorded a creative business roundtable. The team covered several topics under the healthcare marketing umbrella. From the challenges of agency-to-agency to insights on client management, we had a lot to talk about! Join Elena, Laura, Pam, and Summer for this mixed bag of advertising insight.

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Christina Reyes is Copy & Art's Senior Vice President, Creative Director. We sat down with her to chat about how she manages the creative team and how she finds her inspirations.

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With so many advertising channels available in 2021, how can businesses ensure a cohesive experience across all marketing? We spoke to Max Bixby, our Senior Graphic Designer, about how brands can connect authentically with their audience while remaining consistent.

Learn why it's important to consider a holistic brand strategy and what the difference is between omnichannel and multichannel marketing.

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Copy & Art is unique in that we are an agency who work with other agencies. How does that work exactly? Our senior copywriter, Laura Kain, sits down with our Chief Creative Officer Elena Rivera-Cheek to explain the process. 

Listen on to learn how to create partnerships with an agency successfully and how to navigate agency relationships.

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