Inside Insights

Inside Insights

By ZappiBusinessMarketing
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Inside Insights episodes

  • #16 - Listening like a leader

    Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.


    Pressed for time? Catch the key takeaways at the 40 minute mark.

    51 min
  • #16 - Listening like a leader

    Nick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.


    Pressed for time? Catch the key takeaways at the 40 minute mark.

    51 min
  • #15 - Landing insights without an insights team

    Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.


    Pressed for time? Check out the key takeaways at the 43 minute mark.

    And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.  

    56 min
  • #15 - Landing insights without an insights team

    Lauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.


    Pressed for time? Check out the key takeaways at the 43 minute mark.

    And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here.  

    56 min
  • #14 - Putting the consumer at the heart of creative development

    Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary.


    Pressed for time? Check out the key takeaways at the 34 minute mark.  

    44 min
  • #14 - Putting the consumer at the heart of creative development

    Fernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary.


    Pressed for time? Check out the key takeaways at the 34 minute mark.  

    44 min
  • #12 - From intel to insights: How to empower teams to drive change

    Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021.


    Pressed for time? Catch the key takeaways at the 44 minute mark.

    55 min
  • #12 - From intel to insights: How to empower teams to drive change

    Jessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021.


    Pressed for time? Catch the key takeaways at the 44 minute mark.

    55 min

About Inside Insights

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We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them.