Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466

In this episode of the 100% Wild Podcast, Matt Drury and Tim Kjellesvik sit down with Bruce Pettet, the President and CEO of Leupold & Stevens, to discuss the cutting edge of hunting optics and technical innovation. Bruce pulls back the curtain on Leupold's relentless product roadmap, highlighting the launch of the VX-4HD rifle scope, which offers top-tier glass and superior low-light performance for under $1,000. We dive into how these optics allow hunters to capitalize on the "moment of truth" during those final critical minutes of legal light.

The conversation shifts to high-end observation gear with a deep dive into the BX-6 rangefinding binoculars, exploring their optically perfect glass and seamless DeerCast integration for pinning waypoints in real-time. Bruce also joins the crew for a round of Optics Mythbusting, debunking common misconceptions about objective lens size and the magnification required for long-range precision. Whether you are preparing for a Western elk hunt or looking for the best red dot for spring turkeys, this episode provides expert insights into maximizing your field efficiency through superior technology.

00:00:00 - Intro to the podcast

00:01:25 – Bruce Pettet, Leupold President/CEO, joins the show

00:03:00 – Inside Leupold: The innovation roadmap and engineering focus

00:04:00 – VX-4HD: Addressing the "white space" in hunting rifle scopes

00:05:40 – Low Light Performance: Gaining those critical final minutes of daylight

00:07:50 – Scope Features: Throw levers, CDS dials, and fire dots

00:11:50 – The Gold Ring: Why Leupold optics are family heirlooms for life

00:13:50 – Wild Tech Support: Taking calls while a hunter shoots a buck

00:17:00 – BX-6 Binos: Optically perfect glass for Western hunting

00:19:15 – DeerCast Integration: Pinning blood trails and waypoints in real-time

00:32:30 – Leupold Control App: Archery mode and custom ballistics simplicity

00:36:50 – Turkey Hunting Optics: Red dots vs. magnified scopes

00:39:40 – Optics Mythbusting: The truth about objective lenses and max power

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