Inside Marketing with MarketSurge welcomes Jeff Greenfield — a 3x founder, analytics pioneer, and CEO/co-founder of Prova (getprova.com). If you’ve ever wondered why your marketing data says one thing while your financials scream something else, this episode is your intervention.

Jeff has been fixing attribution chaos for decades — building companies that pioneered multi-touch attribution, created viewability standards, and cracked privacy-safe measurement long before the industry caught up.

Today, he's on a mission to solve the biggest existential crisis in marketing:

👉 There is no single source of truth — and it's costing brands millions.

We unpack:

Why Google, Meta, Amazon, Hulu all claim credit for the same sale

What probabilistic, AI-powered attribution actually looks like

How consumer behavior has shifted into apps + marketplaces

Why the future of search may live inside ChatGPT

What marketers MUST do now to keep up with the next data revolution

👉 Learn more about Prova: https://getprova.com

👉 Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

📌 Episode Highlights

00:00 — Why marketing data rarely matches financial reality
04:32 — The “six vendors, one sale” problem
09:10 — Multi-touch attribution explained in simple language
13:55 — Why GA4, Meta, and Google all disagree
17:40 — How Prova uses AI without relying on LLMs
25:10 — Walled gardens, clean rooms, and the new fragmented internet
34:20 — The rise of ChatGPT-based shopping
40:00 — How marketers should prepare for the next 3–5 years
45:55 — Where to find Jeff + free attribution certification

🚀 STAY CONNECTED WITH MARKETSURGE

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▶️ YouTube: https://www.youtube.com/@marketsurge-q7q

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Strap in, founders — today’s episode is a masterclass in building businesses that actually last. We’re joined by Rick Meekins, Managing Partner at Aepiphanni Business Consulting and host of the Relentless Pursuit of Winning Podcast — a guy who’s spent 20+ years helping founders stop running their businesses like a flaming circus and start operating like a well-engineered machine.

Rick has helped leaders navigate growth, fix broken systems, and build companies that scale without the chaos tornado. And today? He’s dropping the exact mindset shifts and operational frameworks founders need to break out of reactive growth cycles.

If you’re scaling fast, feel like you’re white-knuckling the handlebars, or want to build a company that wins today AND 10 years from now, this episode is required listening.

💡 In This Episode, You’ll Learn:

🔥 Why Founders Stay Stuck in Reactive Growth

And how to get out of the cycle before your business becomes the world’s most stressful full-time job.

⚙️ The “Engine” Model of Operations

Rick breaks down how every business — from software to pool cleaning to light manufacturing — needs the same core operational principles to scale sustainably.

👥 How Visionaries & Executors Can Actually Work Together

And how Rick turns abstract founder vision into tactical, scalable systems.

📈 How to Build a Company with Real Longevity

Not a “cool idea” that dies when the founder gets tired.

🎙️ Rick's Podcasting Journey

Why he started Relentless Pursuit of Winning, how it fuels his business, and what every founder gets wrong about podcasting.

🌟 The Big Takeaway

A stable, scalable business isn’t magic — it’s engineered.

🔗 Connect With Rick Meekins

Website: https://aepiphanni.com/

Podcast: https://rpowpodcast.com

LinkedIn: https://www.linkedin.com/in/rickmeekins/

Big Scary Vision: https://bigscaryvision.com

🔗 Connect With MarketSurge

Website: https://marketsurge.io

Podcast: https://marketsurge.transistor.fm/

X / Twitter: https://x.com/marketsurging

LinkedIn: https://www.linkedin.com/company/marketsurgeio

Facebook: https://www.facebook.com/profile.php?id=100035121171654

🎯 Want your marketing engine to run like a team of 10 without hiring a team of 10?
Book your 15-minute Value or Free Coffee call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

Today’s guest brings a refreshing — and much-needed — perspective to the world of PR.

Meet Anna Tran, a values-driven PR strategist with 15+ years in sales and 7+ years in marketing, who’s built her career on one core belief:

👉 Marketing creates attention.
PR creates trust.
And trust is what converts.

Anna's approach to PR goes far beyond “get me in a magazine.” Her philosophy centers on purpose-driven storytelling, shaping narratives that actually mean something — and turning brand stories into momentum that compounds over time.

In this episode, we dive into:

✨ How PR connects the gap between traffic and conversion
✨ Why trust is the missing ingredient in most marketing campaigns
✨ What purpose-driven PR looks like (and why most companies get it wrong)
✨ How to find your real story — even if you think you don’t have one
✨ How to polish your narrative without losing authenticity
✨ Why consistency in media visibility builds long-term authority
✨ The future of PR in the age of AI — and what humans still do better
✨ How to leverage major media placements for years of ROI

If you’ve ever wondered how to go from invisible to in demand, Anna lays out the roadmap.

Let’s dive in.

💡 What You’ll Learn in This Episode

• PR vs. Marketing — Why both matter and how they support each other
• Purpose-Driven PR — Crafting narratives rooted in values and mission
• Real Storytelling — How to shape your journey (even if it’s messy)
• Reputation Management — Why credibility is earned, not assumed
• Long-Term Leverage — Turning one media win into sustained authority
• Entrepreneurial Growth — Anna’s lessons from building her own brand
• AI in PR — The opportunities, the limitations, and the future

🔗 Connect With Anna

📸 Instagram: https://www.instagram.com/levelupwithanna

🌐 Website: https://levelupwithanna.com/

🔗 MarketSurge Links (Required for All YouTube Show Notes)

🌐 Website: https://marketsurge.io

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

👥 Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 Twitter/X: https://x.com/marketsurging

🎙️ Podcast: https://marketsurge.transistor.fm/

📺 YouTube: https://www.youtube.com/@marketsurge-q7q

🎯 Book Your 15-Minute “Value or Free Coffee” Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

📢 SurgeCast Guest Placement: https://marketsurge.io/surgecast

Today, Reed sits down with someone who embodies the phrase “Just Keep Learning” — Justin Nolan, creator and host of the powerful JKL Podcast  @justkeeplearningpodcast   coach helping creators unlock clarity, confidence, and momentum.

Justin doesn’t just talk about growth. He lives it.

In this episode, we dig into:

How the chaos of COVID sparked Justin’s podcast journey

Why “everyone should have a podcast” (and why most people misunderstand that advice)

How creators can stop overthinking and finally start publishing

Practical confidence-building for entrepreneurs, coaches, and anyone sharing their voice

What it really takes to stay motivated when your content isn’t getting traction… yet

The real difference between faking confidence and developing it

And the branding mistakes Justin had to learn the hard way (including an impossible-to-find first podcast name)

This conversation hits that sweet spot between mindset, skillset, and strategy — exactly why Justin’s work resonates with so many creators who want to build something meaningful.

💡 Guest Links

🎧 Justin’s YouTube Podcast Channel: https://www.youtube.com/@justkeeplearningpodcast

🔗 Justin Nolan on LinkedIn: https://linkedin.com/in/justinnolan-justkeeplearning

💬 Topics Covered

Why podcasting is the new “write a book”

Overcoming imposter syndrome (even at higher levels)

Repetition, habits, and how professionals stay consistent

The real ROI of being a podcast guest

Why the world doesn’t have “too many podcasts” — just too many silent creators

How podcasting sharpens your thinking, messaging, and impact

🎯 Want your own marketing breakthroughs?

Smarter. Faster. Louder.
That’s what we help you do at MarketSurge.

🌐 Explore how we help businesses grow: https://marketsurge.io

🎙️ Inside Marketing with MarketSurge Podcast: https://marketsurge.transistor.fm/

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 Twitter/X: https://x.com/marketsurging

🎤 Want podcast guest placement? https://marketsurge.io/surgecast

📅 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

💥 In this episode, Reed Hansen sits down with Len Ward — former Wall Street VP, digital marketing pioneer, and Managing Partner at Commexis — to break down what’s really happening at the intersection of AI, marketing, and business strategy.

If you’ve been wondering whether AI is the next dot-com boom or just another tech bubble, Len’s been on both sides — and he’s here to share what business leaders need to know right now.

🎙️ What You’ll Learn

• Why today’s AI wave mirrors the dot-com boom — but is moving way faster
• The shift from search & retrieve to solve my problem, and how it changes marketing forever
• What AI workflow engineering is and how businesses are already using it
• How vibe-coding is turning marketers into builders
• The new role of the AI Pilot — and why every company will need one
• Why most marketing departments won’t survive the next 24 months
• How leaders can adopt AI without blowing up their org structure

🔥 Key Takeaways

✅ AI isn’t coming — it’s already restructuring how business gets done
 ✅ Companies won’t have a 25-year runway like they did with the internet
 ✅ AI workflows eliminate bottlenecks and multiply output
 ✅ Vibe coding lets marketers build tools once reserved for dev teams
 ✅ “AI Pilots” will become the most valuable roles in modern marketing

🔗 Connect With Len Ward

Website: https://commexis.com

LinkedIn: https://www.linkedin.com/in/lenward/

X (Twitter): https://x.com/lenwardNJ

🌐 MarketSurge Links

🚀 MarketSurge Main Site

https://marketsurge.io

🎥 YouTube Channel

https://www.youtube.com/@marketsurge-q7q

📘 Facebook Business Page

https://www.facebook.com/profile.php?id=100035121171654

👥 Facebook Group

https://www.facebook.com/share/g/15wpKr1WmN/

💼 LinkedIn Page

https://www.linkedin.com/company/marketsurgeio

🐦 X (Twitter)

https://x.com/marketsurging

🎙️ Inside Marketing with MarketSurge Podcast

https://marketsurge.transistor.fm/

📅 Book a Strategy / Demo Call

https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

Welcome back to Inside Marketing with MarketSurge — the show where real entrepreneurs unpack the unfiltered truth about growth, grit, and what actually works in marketing today.

In this episode, Reed Hansen sits down with Jeremy Barker, CEO of Murphy Door, America’s #1 hidden door brand — a company that blew past $56 million, generated 1+ billion views, and grew 117% YoY… all from a product people didn’t even know they needed.

But Jeremy’s story isn’t just about hidden doors, secret rooms, and viral videos.
 It’s about bankruptcy, resilience, reinvention, and the psychology behind products that people can’t stop watching.

If you’ve ever wondered how some brands explode while others stall, this episode is a masterclass in creation, positioning, storytelling, and authentic customer-powered marketing.

💡 In This Episode, You’ll Learn:

• The true power of resilience — and how Jeremy bounced back from two bankruptcies
• The birth of Murphy Door and how a firefighter built a category that didn’t exist
• The “reveal factor” and why it turns average products into viral sensations
• How to engineer attention (even in “boring” categories)
• Why businesses fail at marketing — and how to avoid the race-to-zero price trap
• How Jeremy turned customer honesty into a 41% conversion rate using PureBrand
• The mindset shift every founder must make to build long-term success

👉 Key Highlights:

✅ The Hidden Door Hook: why the reveal creates unbeatable watch time
✅ The 360 Feedback Loop: how past customers fuel future conversions
✅ Scaling Through Transparency: why authenticity builds market-moving trust
✅ Micro Wins > Mega Goals: how Jeremy manages growth with daily course corrections

🔗 Links Mentioned by Jeremy Barker:

Murphy Door Website: https://murphydoor.com

Jeremy’s Instagram: https://instagram.com/jbarker482

Jeremy’s LinkedIn: https://www.linkedin.com/in/jeremy-g-barker

Jeremy’s Website: https://jeremybarker.com

Books by Jeremy Barker:
• Founder Fallout
• Before You Blow It
• Ashes to Empires
(Available on Amazon)

PureBrand App: https://purebrand.io

🚀 Grow Smarter, Faster & Louder with MarketSurge

Want strategy, systems, and automation that scale like crazy — without the guesswork?

🌐 Website: https://marketsurge.io

🎙️ Podcast: https://marketsurge.transistor.fm/

📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

👥 Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 Twitter/X: https://x.com/marketsurging

📺 YouTube: https://www.youtube.com/@marketsurge-q7q

🎯 Book your 15-minute Value or Free Coffee Strategy Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

In this episode of Inside Marketing with MarketSurge, Reed sits down with the powerhouse herself — Breyel Banks: keynote speaker, confidence coach, founder of Queen Hood Finance, and the radical mind behind the RAD Methodology (Release, Align, Accomplish, Dream).

If you’ve ever questioned your confidence, felt stuck in a pivot, or battled imposter syndrome while building something meaningful — this conversation is your shot of pure rocket fuel. 🚀

Breyel’s journey is a masterclass in resilience and reinvention:
 • Dropping out of college… then returning for a psychology degree
 • Driving trucks across the country
 • Becoming a confidence and leadership keynote speaker
 • Empowering entrepreneurs and executives to show up authentically and lead boldly

This episode uncovers:
 ✨ Why authenticity is a strategic advantage
✨ How the RAD Methodology helps you break mental barriers
✨ Why small accomplishments build unstoppable momentum
✨ How to beat imposter syndrome through action
✨ Why camera confidence is the new business essential
✨ And the #1 skill entrepreneurs MUST master in an AI-driven world (hint: it’s not tech)

Breyel’s perspective is raw, relatable, and radically empowering — and yes, her baby makes a cameo. It’s perfection. 😄

💡 Connect with Breyel Banks

Website: https://breyelbanks.com

Book a discovery call: Visit her site and mention Reed for a special offer
LinkedIn: (insert link if you want me to add it)
Podcast: Create and Grow Your Dream Business

🔗 Stay Connected with MarketSurge

🌐 Website: https://marketsurge.io

📘 Facebook Page
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

🐦 X / Twitter: https://x.com/marketsurging

🎙️ Podcast: https://marketsurge.transistor.fm/

📅 Book a “15-Minute Value or Free Coffee” Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

This episode is PACKED with high-level insight AND hands-on, practical advice for marketers, founders, and content creators who want to stay ahead of the AI tsunami reshaping how brands communicate, convert, and grow.

Today, Reed sits down with Maria Del Pilar Casal — an award-winning marketing executive with 15+ years crafting advertising campaigns for Unilever, Toyota, Verizon, and several global brands you definitely recognize. Pilar is known for creating campaigns that don’t just win awards — they move revenue.

This conversation cuts through the noise and gets into:

🚀 What You’ll Learn in This Episode

🔥 How AI Is Reshaping Consumer Behavior

• Why Gen Z is now treating AI like a “third influencer”
 • How AI is transforming discovery, purchase decisions, and brand expectations
 • What AEO (AI Engine Optimization) means — and why brands must adapt fast

🔥 What Small & Medium Businesses Can Do RIGHT NOW

• Why AI may actually help SMBs more than big brands
• Where AI fits best in your workflow (and where humans are still unbeatable)
• How to identify gaps in your day and delegate them to AI

🔥 The Content Formats Dominating 2025–2026

• Video is king… but not in the way everyone thinks
 • When long-form content matters more than viral clips
 • How to turn one recording into 10+ pieces of content across every platform

🔥 The Power of Collaboration

• Why creators, influencers, and brand partners amplify results
 • How even small businesses can access creator marketing affordably
 • What makes micro/nano influencers more valuable than celebrities

🔥 The Near Future of Digital Marketing

• Why website traffic is about to drop (and why it’s not all bad)
 • The coming wave of AI-driven referrals and ads
 • Why email lists are about to become gold—again
 • How brands should diversify content + channels to stay resilient

👤 Connect with Maria Del Pilar Casal

👉 LinkedIn: https://www.linkedin.com/in/mariapilarcasal/

Pilar offers consulting, brand strategy, and content collaboration opportunities.

📈 Ready to Scale Smarter, Faster, and Louder?

MarketSurge helps businesses build growth systems that generate inbound demand, automate efficiently, and create content that converts.

🌐 Website: https://marketsurge.io

🎯 Book a 15-Minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🎙️ Podcast: https://marketsurge.transistor.fm/

🐦 X/Twitter: https://x.com/marketsurging

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

Looking to scale your B2B sales? Build a real outbound engine? Or finally crack B2B cold email that actually gets replies (and not just pity opens)?

Then buckle up — this episode is your masterclass.

This week, Reed sits down with Kevin Downey, a Kansas City–based recruitment leader and B2B growth strategist who has sent over 100 million emails, built multiple high-performing sales teams, and perfected repeatable systems for outbound lead generation.

From his early sales days at Slazenger and Callaway to launching his own recruitment and outbound firm, Kevin breaks down — with zero fluff — how companies can scale smart, hire better, and drive predictable revenue with efficient, modern systems.

And yes… he also reveals why your B2B cold email probably sucks (it's okay, we still love you).

🎯 Episode Highlights

🔥 The Entrepreneurial DNA

How growing up in a family of immigrant business owners shaped Kevin’s obsession with systems, work ethic, and owning the outcome.

🔥 Lessons From 100+ Million Cold Emails

Why most B2B cold outreach fails — and the simple cold-call-inspired shift that changed everything.

🔥 The “Personalization Myth”

Why obsessing over quirky personalization is killing your reply rates — and what actually moves the needle.

🔥 The Tech Stack That Wins Right Now

Kevin reveals the real tools behind high-volume, high-deliverability, reply-optimized outbound campaigns.

🔥 Commission-Only Sales Teams

How he recruits, trains, and structures commission-only or hybrid teams — and which business models they fit best.

🔥 Latin America Sales Teams

Why LATAM is becoming a powerhouse for inside sales and SDR roles, and how to blend US + LATAM talent without breaking your ops.

🔥 B2B Sales in the Age of AI

Where AI can help… and where it's still hilariously awful (sorry robots, call us when you can improvise).

💬 Key Takeaways

✅ Cold outreach only works if it mimics a cold call, not a cheesy nurture sequence
✅ Volume matters — most companies aren’t sending enough to get signal
✅ AI can enhance sales, but can’t replace human nuance (yet)
✅ LATAM sales hires offer huge ROI when structured correctly
✅ Every company should have ongoing prospecting — especially when markets get tough

👤 Connect With Kevin Downey

Website & Contact → http://www.kevinmdowney.com

🚀 Level Up Your Marketing & Sales Systems

If you’re ready to scale smarter, faster, louder — with automation that feels personal and performs like a team of 10 — MarketSurge has your back.

🌐 Website: https://marketsurge.io

🎯 Book Your 15-Minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

🎙️ Podcast: https://marketsurge.transistor.fm/

🐦 Twitter: https://x.com/marketsurging

📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654

💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio

In this episode, Reed sits down with Brian Gross, a 32-year veteran of PR, entertainment, and cultural storytelling. Brian has worked with some of the most iconic — and often infamous — names in music, pop culture, and media. From Rick Rubin to Gene Simmons, Vixen Media to Amarosa, Brian has been the guy behind the megaphone shaping how artists and brands show up in the world.

You’ll hear how he went from a 17-year-old intern riding elevators with Rick Rubin…
…to launching BSG PR…
…to becoming the go-to publicist for edgy, unconventional, and high-impact clients.

Brian shares unfiltered insights on the aggressive side of PR, why brands shouldn’t overthink their publicity strategy, and how today’s media landscape rewards boldness more than ever.

If you want to understand the mindset behind modern publicity — and how to stand out in a chaotic content world — this one is packed.

🧠 What You’ll Learn

How Brian accidentally launched his PR career thanks to a lucky phone call

The difference between strategic PR and aggressive PR — and why most brands need the latter

Why “trying stuff fast” beats overthinking every marketing move

The one thing Gene Simmons taught him that changed his entire work ethic

Why AI won’t replace PR — but will challenge the industry

Why every brand, even “boring” ones, needs to outshine their competition

How word-of-mouth has powered Brian’s 500+ client roster

Why PR wins almost always come from taking creative risks

Why podcasts are one of the smartest discovery tools for any brand today

💬 Memorable Quotes

“You don’t hire a publicist and become famous the next day. This is a build.”
“The worst thing that can happen in PR? Nothing.”
“I’m not a gatekeeper — I want to find out what sticks just as much as my clients.”
“PR requires fearlessness. Aggression is part of the job.”
“AI will change things, but media still needs humans.”

🔗 Connect With Brian Gross

Website: https://bsgpr.com

Instagram: @bsgpr
Twitter/X: @bsgpr

🔗 Connect With MarketSurge

Website: https://marketsurge.io

Facebook Page: https://www.facebook.com/profile.php?id=100035121171654

Facebook Group: https://www.facebook.com/share/g/15wpKr1WmN/

LinkedIn: https://www.linkedin.com/company/marketsurgeio

Twitter/X: https://x.com/marketsurging

Podcast: https://marketsurge.transistor.fm

Book a strategy/sales call: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw