Filippa Guarna, has had a diverse career in motor sport, working for publications like V8X, and Auto Action, before moving to Supercars TV and then to the Holden Racing Team. She established her own motor sport media business in 2013. She is now based in the UAE where her business Driven Productions continues to grow. Her passion for Motor Sport and the desire to encourage more participation by women saw her join the Women of Australian Motor Sport executive in 2013.