EP296

In this episode of the Hard Parking Podcast, host Jhae Pfenning welcomes back Jonathon Rivers of Drive Culture, fresh off the NSXPO 2025 banquet in Tacoma, Washington. As a 15-year veteran at American Honda and a passionate YouTuber, Jonathon shares insights on the grind of building a YouTube channel, from battling monetization woes to navigating copyright claims and the importance of audience engagement over subscriber counts. The duo dives into the thrilling NSXPO experience, discussing the scenic group drive through Washington’s tight, twisty roads, a near-miss with a dead deer, and the challenges of leading a convoy of Acura NSXs. Jonathon reflects on the auto industry’s evolving landscape—electric, hybrid, and hydrogen powertrains—and the complexities of product planning amidst tariffs and consumer shifts. With heartfelt thanks to Acura’s support for NSXPO, this episode is a must-listen for car enthusiasts, YouTube creators, and anyone curious about the behind-the-scenes of automotive events and content creation.

You can find Jonathon Rivers at: ⁨@Drive_Culture⁩ 

Main Show Sponsors:Right Honda:⁠⁠⁠

⁠⁠https://righthonda.com/Right Toyota: ⁠⁠⁠⁠⁠https://www.righttoyota.com/⁠⁠⁠⁠⁠Arcus Foundry: ⁠⁠⁠⁠⁠https://arcusfoundry.comAutocannon Official Gear: ⁠⁠⁠⁠⁠https://shop.autocannon.com/⁠⁠⁠⁠⁠⁠⁠

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