In today's Cloud Wars Minute, I take you inside Palantir’s wildly different approach to driving customer growth.

Highlights

00:14 — One of the companies causing a lot of disruption within the Cloud Wars Top 10 companies is Palantir, which recently reported its Q3 revenue up 63% to $1.12 billion, just growing incredibly fast and putting together a remarkable set of customers and customer references for what they’ve been able to do with Palantir. And I think this speaks to a very, very different approach Palantir is taking.

01:42 — So I had a great chat with Palantir Architect Chad Wahlquist. Palantir has an unusual way of setting titles in the company. They often are untraditional. Chad does much more than being an architect. He’s a great architect, but does much more than product strategy, marketing, and so on. We are linking here in the show notes to that full video with Chad.

02:09 — We talked about a lot of things. Interesting that as Palantir went through this extraordinary growth, its salesforce shrank. It said that’s because it uses its own software to do things. What it calls “quantified exceptionalism” — how do you break through in a quantifiable way to do things that others aren’t able to do? — is something they want to prove inside, then project outwardly.

03:19 — Chad said: "It’s great that our number of customers is growing. That’s not our goal. Our primary goal is to see growth within our customers in terms of their business outcomes, their capabilities, their quantifiable outcomes." And he talked a lot about their ambition. He believes that Palantir software gives enterprises the ability to do things beyond what they thought were possible.

04:28 — Final big point from Chad Wahlquist is that point solutions allow companies to optimize locally, and he said that can be a nice thing; it leads to small returns or small positive outcomes. He said: "Our goal with Palantir and our Artificial Intelligence Platform (AIP) is to help our customers drive global optimization."

• Check out my full-length interview with Chad Wahlquist.

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