The Rebooting Show

Inside Politico’s franchise playbook for Playbook


Listen Later

At nearly two decades old, Politico's Playbook was an innovator in the now-familiar daily agenda-setting newsletter. Playbook is now more than a DC staple. It has editions in five countries with two more on the way. And it is looking to adopt a franchise model with multimedia and events extensions. Politico executive editor for Europe Kate Day joined the show to discuss the formula that makes Playbook work: the mix of exclusive reporting, service journalism, and a tone that feels like a letter from your smartest friend in politics. She talks about what stays consistent across cultures, what has to change, and why the Brussels political bubble turns out to be just as full of compelling characters as Capitol Hill.

Chapters:

  • 00:00 Welcome

  • 00:47 TRB in Cannes

  • 01:27 Beehiiv Spot

  • 03:02 Conversation with Kate

  • 06:07 Playbook Goes Global

  • 10:17 Localizing the Formula

  • 14:28 Axel Springer Integration

  • 17:58 Brand and Hosts

  • 25:21 Franchise Beyond Newsletter

  • 28:01 Building The Pub

  • 30:24 Breakfasts Vs Drinks

  • 32:47 Designing Playbook Summits

  • 35:06 Video And Streaming Push

  • 37:52 Newsletter Saturation Limits

  • 41:19 Choosing New Markets

  • 45:29 AI In The Newsroom

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Rebooting ShowBy Brian Morrissey

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    60 ratings


    More shows like The Rebooting Show

    View all
    Odd Lots by Bloomberg

    Odd Lots

    1,967 Listeners

    Pivot by New York Magazine

    Pivot

    9,622 Listeners

    Decoder with Nilay Patel by The Verge

    Decoder with Nilay Patel

    3,150 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    554 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,485 Listeners

    Big Technology Podcast by Alex Kantrowitz

    Big Technology Podcast

    508 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,530 Listeners

    The Powers That Be: Daily by Puck | Audacy

    The Powers That Be: Daily

    374 Listeners

    Plain English with Derek Thompson by The Ringer

    Plain English with Derek Thompson

    2,280 Listeners

    The Town with Matthew Belloni by The Ringer

    The Town with Matthew Belloni

    1,111 Listeners

    Ankler Agenda by TheAnkler.com

    Ankler Agenda

    114 Listeners

    People vs Algorithms by Troy Young, Brian Morrissey, Alex Schleifer

    People vs Algorithms

    51 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,489 Listeners

    Mixed Signals from Semafor Media by Semafor Podcasts

    Mixed Signals from Semafor Media

    199 Listeners

    The Grill Room by Audacy | Puck

    The Grill Room

    64 Listeners