Inside PR

Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype.  Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

The post Inside PR 468: Catch us if you can appeared first on FIR Podcast Network.

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about:

We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges you can take to assess your own privacy and tips on tools you can use to maintain awareness and retain some control.

Snapchat’s user growth may have been slowed by Instagram Live Stories. But that’s not stopping news media from continuing to flock to it. The latest is the Washington Post, which launched on Snapchat Discover.

Round and round we go. When the United States has a President who seems to rarely sleep and always has his Twitter feed at hand, how can news organizations plan media announcements? Is there any such thing as clear space any longer. Or even a clear time of day?

Gini Dietrich is away on vacation this week. She’ll rejoin us next week.

The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

New FCC Chair, Ajit Pai, has begun to undermine net neutrality. If you value innovation. If you want to ensure that the Web stays open for new entrants. If you care about choice, pay attention. It’s time to get ready to stand up again for net neutrality.

We know that fake news usually is totally fabricated. But it also can be founded in erroneous reporting. So it was encouraging to see Kate Purchase, the Director of Communications to Prime Minister Justin Trudeau, tackle Fox News head-on to obtain a correction to an item that was being distributed as fake news. In the wake of the Quebec City, several news organizations reported early information that one of the suspected shooters was Muslim. That was wrong. He was an innocent bystander. In fact, the victims were Muslim and the person arrested was not. Other news organizations quickly corrected the error. Fox did not. At least until Kate Purchase sent them a letter and publicly shamed them by publishing it on Twitter.

Previously, we offered advice about how to cope with an overflowing email inbox. This week, we talk about how to be responsible and effective as a sender of email.

The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so magical. So, the search for new revenue sources continues. And their search includes podcasting. Witness the new podcast from the New York Times, The Daily.

In a world in which privacy protection is often assumed and opaque, news that non-Americans have been stripped of privacy protection in the United States may influence decisions about non-Americans to seek cloud and data solutions that guarantee that their data will reside outside of the United States. Thanks to Michael Geist for pointing this out.

Gini did it. Martin did it. Joe’s playing with a hybrid version of it. As our work applications have moved into the cloud and video conferencing and document sharing has become a one click experience on both laptops and phones, it has become easier than ever to stay connected with a distributed team. Have we reached the point the tipping point in which the benefits of virtual teams have matched and even exceeded the benefits of assembling a cohesive team in one place?

The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.

We talk about one subject this week and one subject only.  Gini Dietrich, Martin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the White House and the ability of today’s weakened news media to play their counterbalance role in relation to Power.

The post Inside PR 464: Can the news media still stand up to power? appeared first on FIR Podcast Network.

On this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover:

The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley talk about books that made a difference in their thinking and that they return to again and again. Books that we’d recommend to anyone building a communications business.

The post Inside PR 462: Books for the communicator appeared first on FIR Podcast Network.

We keep the focus on fake news. Algorithms play a role in its spread. And algorithms can help to stop it. But that won’t happen if we don’t keep the pressure on social networks to optimize for things other than revenue.

The post Inside PR 461: We need to keep talking about fake news appeared first on FIR Podcast Network.

As we approach the Presidential Inauguration, we’re taking a look back to Gini Dietrich and Martin Waxman‘s thoughts the day after the election. Now, more than ever, we need to be mindful of what is real and what is fake on both social and traditional media.

The post Inside PR: The day after the election appeared first on FIR Podcast Network.

This week we try “speed podcasting.” Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.

Say goodbye to Will Sasso and disappearing oranges. Say goodbye to Vine as Twitter focuses their business and decides that Vine is not part of its future. Could there be a white knight out there who will take Vine off Twitter’s hands and keep it alive?

It may be only in Ireland right now, but Facebook’s emulation of Snapchat’s most popular features marches on. Facebook’s strategy: Never stay still. Look for what’s hot. Copy. Profit.

We recorded this just prior to the election. And even though we couldn’t see the outcome, Gini pays reluctant tribute to Donald Trump’s digital team. A remarkable story.

Inside PR in under twelve minutes. We had a great time recording this. It’s like speed podcasting.

The post Inside PR 459: The Speed Podcasting episode appeared first on FIR Podcast Network.