Inside PR

This week, Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.

We also talk about upcoming updates to the Apple Podcasts app, which will support podcast series and give podcasters analytics so that they can learn more about how people are consuming their content.

And before we leave, we talk about the comfort to be received from Binky.

The post IPR 478: Public Relations and Data Science appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

This week: Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.

The post IPR477: The State of the Internet appeared first on FIR Podcast Network.

In this week’s Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.

Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network.

Ev Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.

Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network.

Good times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. WordPress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda.

Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

The post Inside PR 474: Don’t touch those slides appeared first on FIR Podcast Network.

Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.

Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.

The NY Times is on Snapchat Discover. You’re probably not on Mastodon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let’s go Inside PR. It’s just Martin Waxman and Joe Thornley this week. But we cover a lot of ground.

Gini Dietrich will return next week. Hurrah!

The post Inside PR 472: When good media go to the wrong place appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

Facebook lets you had Stories directly from your mobile app. In a world in which more than half of Facebook usage is on mobile apps, this is the real start of the race for Facebook. If the essence of an attention getting story is a visual, then it only makes sense to let us compose stories from the device with a built-in camera.

Casual users may find Snapchat much more welcoming now that Snapchat has upgraded its search to enable full key word searches.

When are extra characters worth keeping around? When they are the @NAME convention in tweets that respond to other people’s tweets. Take it away and you have confusion on the part of many long time users.

Periscope is a great live streaming tool. It’s also less popular than other livestreaming services. So, anything that raises its profile is a good thing.

And we couldn’t let the passing of the Twitter egg go by without comment. Another of the quirky, idiosyncratic things that made early Twitter so distinctive is now just a memory. Say hello to generic head and shoulder outlines as the new avatar for trolls and newbies.

Communicators must be aware of words and phrases that convey or reinforce values that are outmoded. This is a challenge in a time in which acceptable language standards are established by focused communities of interest. It’s a big challenge to stay on top of these changes in acceptable use. We struggle to keep up.

Gini Dietrich’s Spin Sucks site asked readers to tell them about the PR industry they work in today. The responses came in mostly from people who work at small PR firms and independently, which itself says something about changes in the PR industry. Gini takes us through some of the insights she gained into the state of the business through this survey.

The post Inside PR 471: You can’t say that anymore appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

It’s not strictly PR, but it is communication, communication as in documentary filmmaking. So, a quick shout out to Maureen Judge, whose documentary film, My Millenial Life, won the Canadian Screen Award. Maureen is not only a talented film maker, but she also is Martin’s wife. And Martin enjoys basking in Maureen’s aura.

Hyperlapse, a new Instagram app enables users to speed up videos up to 12 times the speed in which they were taken. This should prove to be a boon for people staging events who want to produce behind-the-scenes, preparing for the event, or other kinds of videos capturing a longer time span.

We’ll be honest. Gini, Martin and Joe would all self-identify as progressive in our political perspective. And yes, we’re struggling with the challenge of fake news and the decline of traditional news organizations.

In our struggle with fake news, we move past the problem with social algorithms that lead to its distribution and the measures being taken, finally, by Facebook and other platforms to deal with it. We have to understand the lived experience and perspective of those who reject the relevance of the facts that are advanced. We need to listen to one another, engaging in a dialogue to find understanding and common ground.

Yep, it’s three liberals struggling with the challenge of fake news.

The post Inside PR 470: 3 liberals struggle to cross the perspective chasm appeared first on FIR Podcast Network.

Gini Dietrich and Joseph Thornley are back for another episode of the Inside PR podcast.

Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading.

We just can’t get enough of this story. Boaty McBoatface sank beneath the waves – and then resurfaced. Turning a PR embarrassment into something positive and memorable.

Skype. Slack. Twitter. Snapchat. PR pros have adopted many new communication channels in recent years. Lately, there has been a great deal of concern about the future of Twitter. PR won’t die if Twitter dies. But it sure will change things. Twitter isn’t as much about pitching as it is about understanding the interests of journalists who we might want to pitch. People tweet about the things they care about. And knowing what a a journalist cares about is useful when deciding who to pitch a story to. Having said that, nothing is for ever. So, don’t get too comfortable with the tools you use today. You may have to make changes tomorrow.

The post Inside PR 469: The communications channels we rely on appeared first on FIR Podcast Network.