Inside PR

Does Amazon have a problem with Bot reviews? Are your purchase decisions influenced by the reviews that you read on Amazon? Just like fake news and fake people on Twitter and other social media platforms, we need to be constantly skeptical about what we read and see. The number one rule of online reviews? Do your research before you click. Consumer beware.

And when it comes to endorsements, the FTC makes it clear that influencers really must disclose any paid sponsorships or promotions connected to any of their social media posts. This is something about which PR professionals should be constantly mindful. However, we all can point to examples of PR people who post about client-related matters without any disclosure. We’ve all lapsed on occasion. But its’ essential that we keep this top of mind and observe the rules. Influencer beware. Influencer disclose.

Would you join the PR dream team? Gini has created the PR Dream Team as an online PR support community. Since launching in beta in February, PR practitioners have joined to learn from one another and help one another with common issues and challenges that we all have. Come for the content. Stay for the team.

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Gini Dietrich, Joseph Thornley and Martin Waxman talk about why we attend conferences. What are they good for? How do you get the most out of them? Should conference organizers offer a different experience, based on facilitated discussions drawing on the expertise in the audience?

The post Why would I bother to attend a conference? appeared first on FIR Podcast Network.

Terry Fallis’ career in communications has reaches back to those days. But he left them behind to be an early pioneer in social media (He was the original co-host of Inside PR). And along the way, he began writing. Six novels later, he’s an award winning best-selling author who advises executives and public figures on how to communicate effectively in the era in which we all have a voice.

Listen as he talks with Joseph Thornley about the importance of narrative and story telling.

The post Inside PR 486: Terry Fallis on storytelling and narrative appeared first on FIR Podcast Network.

We offer our take on the James Damore memo on gender diversity and how Google handled it. Will this discussion get us into trouble? Will you unsubscribe? Will you judget us harshly?

Also, Google’s extension of speech recognition to an additional 30 languages and locales, serving an addition 1 billion people, underlines how rapidly Google is preparing for the era in which we will be interacting with our devices primarily by voice commands.

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Facebook is rolling out a new “Watch” tab on the mobile app to feature short form, more professional videos. But what will be on it? Variety profiled several early shows, which sounded to Joe like reality TV dreck. Gini, however,  is one of the lucky people with early access – and she reports that her “Watch” tab includes the Ellen DeGeneres Show, ABC News, Good Morning America, and the Tonight Show. So, there will be dreck there. As Martin says, it sounds like something created by Chuck Barris, known for his low brow game shows. However, Gini’s first set of feeds suggests that the algorithm will give people the kind of content they consume (if not deserve). If you click on dreck in your Facebook feed, expect to see dreck in your Watch tab. If you click on more intelligent news and videos on your newsfeed, expect to see something more thought provoking in the Watch tab.

We have entered the era of voice search. And we talk about its implications. One thing is clear: voice search will require marketers to think differently about the content they create and the placement they seek in a voice search environment. Think about the way you interact with your voice devices like Alexa and Siri right now. Do you ask a question and then go to the first result you hear? Or do you ask it a series of questions? We think that success in the era of voice search will be rely on finding a way to be useful in a conversational mode – to have the most useful content that will surface as users interact with their voice interfaces.

The post IPR 484 – Will Facebook do for video what it did for news? appeared first on FIR Podcast Network.

Gini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communications. Can any Tom, Dick or Anthony do what we as professional communicators do? Can they do it well? Do they even know what we do and what goes into it?

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This week, Gini, Martin and Joe are doing something special – a joint episode of Inside PR and the Spin Sucks Fireside Chat. During her journeys on the speakers’ circuit, Gini met Tyler Brown, a long-time senior communicator at the Republican National Committee who has recently moved over to public affairs consulting. The confluence of political and corporate communications is a hot topic for all of us. So, Gini asked Tyler if he would share his experience and insights with us.

The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Network.

Dean Baquet inadvertently makes the case for a Public Editor at the New York Times. Google supports innovation in online news, but diverts attention from the real issue. The News Media Alliance calls for an antitrust exemption. Yep, that’s right. Solve the problem of market dominance by compounding the problem. Really, we’re not making this stuff up.

Martin Waxman and Joseph Thornley tackle these issues in this episode of the Inside PR podcast. Gini Dietrich is traveling this week, but she’ll rejoin us next week.

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When is a yellow rubber ducky worth a thousand words? Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio.  Gini Dietrich, Martin Waxman and Joseph Thornley tackles these issues in this episode of the Inside PR podcast.

The post Inside PR 480: Facebook and news publishing, walking like a duck appeared first on FIR Podcast Network.

Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters? Gini Dietrich, Martin Waxman and Joseph Thornley are together for another episode of the Inside PR podcast.

The post IPR 479: Kenneth, did you hear my audiogram? appeared first on FIR Podcast Network.