Balazs Molnar, CEO and co-founder of Rabbit, chats with Kieron Allen about the evolving challenges of cloud cost management and how engineering teams have become central to tackling them. He explains why traditional FinOps tools fall short, how Rabbit dives below the surface to uncover hidden waste (especially in platforms like BigQuery) and why automation is essential for real savings.

Optimizing Cloud with Rabbit

The Big Themes:

• Cloud Costs Take Center Stage: Companies are no longer asking, "What can we build on the cloud?" They're now asking, "Why is this so expensive?" Rabbit's origin stems from this exact pivot: cloud costs spiraled out of control, catching businesses off guard. Despite robust migration to cloud environments like Google Cloud, companies found themselves ill-equipped to understand the hidden inefficiencies causing waste. Cloud spend can quickly balloon without the right oversight.
• The Cloud Buffet Problem: Balazs described cloud computing like a buffet: Engineers can take whatever they want, whenever they want. The cloud’s flexibility is its strength but also its greatest risk. Unlike traditional on-prem setups that required hardware purchases and physical limits, cloud environments are boundless. Engineering teams now hold the wheel, yet they’re typically not tasked to steer toward efficiency. This creates what Molnar calls a "FinOps trap": assuming finance can solve a problem that’s fundamentally technical.
• Why Optimization Matters Now: Cloud vendors are still growing at impressive rates, but cracks are forming. Some businesses are exiting the cloud, not because they dislike the model — but because costs feel unmanageable. Molnar warns that in most cases, this isn’t a cloud problem — it’s an optimization problem. The promise of cloud was flexibility and scalability. But without proper tools, it becomes unpredictably expensive.

The Big Quote: "We all know the news that cloud vendors are growing 30%+ on a year-over-year basis. But we also started to see cracks in the system where companies are actually deciding to move out of the cloud because it's too expensive to them. But the reality [is] it might not have to be that expensive. It's just not optimized."

More from Balazs Molnar and Rabbit:

Connect with Balazs on LinkedIn and check out more about Rabbit.

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