In this exclusive episode of the Fully Charged Show Podcast, Jaguar Managing Director Rawdon Glover shares the story behind the brand's controversial 2024 rebrand. Glover gives us the inside track on why the iconic British marque halted UK car sales, pivoted to all-electric luxury, and ignited a storm of debate with a polarising teaser campaign that featured… no cars. From dealing with backlash to unveiling the striking Type 00 concept, this is an insight into the risk that comes with reinvention, the future of one of the UK's most storied automotive brands and the company's conviction that they simply do not want to be loved by everyone. Enjoy! ⁨@fullychargedshow⁩ ⁨@EverythingElectricShow⁩ 00:00 A little recap 01:13 Ad break 01:30 Rawdon Glover, Managing Director Jaguar 02:33 Jaguar rebrand and Type 00 06:53 The design explained - practicality?! 15:18 A huge ruckus 19:54 A totally irrational purchase? 27:50 Who will buy the new Jaguars? 32:00 What about the traditional Jaguar fans?! 37:32 One thing the world should know about Jaguar? 39:37 Concluding thoughts This episode is sponsored by Duracell Energy! Enter the Free Prize Draw to WIN your own Duracell Energy bunny here: https://www.duracellenergy.com/givaway/ Get a free quote for solar and battery from Duracell Energy here: https://bit.ly/4i9ERid Free Prize Draw Terms & Conditions can be found here: https://www.duracellenergy.com/wp-content/uploads/2025/01/Prize-Draw-2025-Puredrive-Energy-Ltd.pdf Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel: https://www.youtube.com/@fullychargedshow Why are our episodes now sponsored? https://fullycharged.show/blog/dan-caesar-on-x-insta-youtube-and-why-we-made-a-contro[…]s-on-fully-charged-everything-electric-electric-vehicles-uk/ Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become a Fully Charged SHOW Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Fully Charged newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/fullychargedshow To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric CANADA - Vancouver Convention Center - 5th, 6th & 7th September 2025 Everything Electric SOUTH (UK) - Farnborough International - 10th, 11th & 12th October 2025 Everything Electric AUSTRALIA VIC - 14th, 15th & 16th November 2025