Hugging Face’s media liaison talks trust, tech, and why the next great newsroom might look more like a dev team.

This week on The Media Copilot, host Pete Pachal welcomes Florent Daudens, longtime Canadian journalist and now Press Lead at Hugging Face, the open-source powerhouse behind many of the AI models driving today’s innovation.

Florent’s unique position—right at the intersection of the developer world and the newsroom—makes him one of the most insightful voices on how AI is reshaping journalism from the inside out. Before joining Hugging Face, Florent led teams at the CBC, and now he's helping build real tools that actually work for journalists.

Pete and Florent dig into: 🔹 How to overcome journalists' lingering skepticism about AI 🔹 Why the line between editorial and product teams is disappearing 🔹 The rise of the “product-minded reporter” 🔹 The future of AI discovery—and what the “Internet of Agents” might look like 🔹 And yes, they talk AIEO—the next evolution of SEO for an AI-driven media landscape

Whether you're experimenting with AI tools in your newsroom, navigating editorial strategy in a shifting ecosystem, or just trying to understand what’s next, this conversation is a must-listen.

🎙 Guest: Florent Daudens :https://fdaudens.com/en/index.html Press Lead, Hugging Face Follow him on LinkedIn  : https://ca.linkedin.com/in/fdaudens 

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This episode of The Media CoPilot was produced by Pete Pachal, Executive Producer Michele Musso, and with video/audio editing by the Musso Media team. Produced by Musso Media. © 2025 Musso Media. All rights reserved.

Music: Favorite by Alexander Nakarada, licensed under Creative Commons by Attribution 4.0 License 

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