The Bowhunter Chronicles Podcast - Episode 384: Inside the ATA Show: Bow Comparisons, Saddle Gear, Optics, and Broadhead Innovation

In this episode, Adam Miller and Brad Collings break down their experience at the ATA Show, offering an in-depth look at how the archery and hunting industry continues to evolve. They discuss the significant increase in attendance and how the show’s atmosphere has shifted to feel more open, engaging, and welcoming than in previous years. The accessibility of pro archers and meaningful conversations with manufacturers made this year’s ATA Show stand out.  With the addition of the Rushmore Rumble, a five spot NFAA tournament, it drew in many people who would have most certainly not attended as well as offered an opportunity to see some of the pros shoot.

The conversation explores the growing influence of content creators and influencers within the archery space and how brands are responding to more consumer-driven engagement. Adam and Brad highlight the importance of research and development, customer service, and real-world feedback in shaping products from companies such as Xpedition Bows and Bowtech.

A major focus of the episode centers on new gear and innovation revealed at the show. The hosts dive into bow comparisons, shooting experiences, tuning adjustments, and hunting performance while also examining advancements in saddle hunting equipment from Latitude Outdoors and Hunt Arsenal. They discuss how mobile hunting platforms continue to evolve, with modular designs and pack systems improving comfort, efficiency, and safety for serious hunters. Accessories and climbing solutions from Versastyx and Timber Ninja are also discussed as examples of how mobility-focused gear is pushing the industry forward.

Optics and aiming systems take center stage with a detailed discussion comparing Hawke Optics and Vortex, focusing on clarity, durability, and overall value. The episode also covers advancements in broadhead technology, including Annihilator Broadheads and Speed Broadheads, addressing both innovation and concerns around reliability, testing, and real-world performance.

Adam and Brad also touch on product demonstrations, highlighting how failures at industry shows can expose design weaknesses and ultimately drive better innovation. They wrap up the episode by discussing pricing trends, consumer expectations, and where the future of archery and hunting gear is headed. The conversation emphasizes community engagement, trust in manufacturers, and continued innovation as key drivers shaping the next generation of hunting equipment.

This episode delivers valuable insight for bowhunters, saddle hunters, and archery enthusiasts interested in the latest hunting gear, ATA Show coverage, and the future of mobile hunting technology.

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