Inside The Greenroom | AYR

As an entrepreneur, I have dedicated my life and business to understanding, landing, and speaking on stages. 

Now as a podcaster I have become passionate about keeping you up to date on what is happening in the industry and giving you the tools you need to succeed in an ever-changing world. 

That is why I am excited to introduce you to one of the core members of my dream team, Blair Nichols.

Blair is our Director of Stages and is in the trenches every day working with professionals from digital stages to physical stages. As someone who has already booked hundreds of stages in 2020, he’s got the inside track on what’s happening in our industry TODAY. 

For us to get the upper hand as speakers and meeting planners (yes, I am including myself) we need to learn from someone who has the inside knowledge of what is working now, not someone giving us old models and old frameworks that worked in the past. 

I am excited to announce that you will be able to glean from Blair not just today, but also moving forward! So, to serve you better, Blair is now the official co-host for Inside the Greenroom. 

Here’s what we cover:

• Why we doubled down on digital stages
• How to cut down your road warrior mentality  
• Increase revenues, if you are losing keynote stages 
• How our stage agency is making an impact
• Diversifying your approach and why it’s important
• Pivoting to diversify your Portfolio 
• How you can continue to grow your events & grow your speaking business
• Why the business model of speaking is broken, and what you need to do to fix 
• Why speaking bureaus don’t work anymore
• Why Blair is passionate about stages
• Why Advance Your Reach is committed to what’s happening in stages tomorrow
• And much more!

Connect with Blair:

• [email protected] 

Connect with us:

• Facebook: ​​www.facebook.com/advanceyourreach
• Website:​​ advanceyourreach.com
• Email​: ​[email protected]

Episode Minute By Minute:

• 0:33 Why this episode is different
• 1:49 Why the “bureaus” model is broken
• 5:07 Meet Blair
• 6:12 Why Blair is passionate about our stage agency
• 9:38 The impact of our stage agency
• 11:42 We will always know stages “tomorrow”
• 13:33 The biggest things going on in the event space today
• 17:13 Don’t put your eggs in one basket
• 19:41 Understanding the power of digital stages
• 25:54 How COVID impacted the industry
• 28:08 Connect with Blair
• 29:53 Blairs closing thoughts

More About Blair :

Blair Bryant Nichols is the Director of Stages for Advance Your Reach. He oversees the Stage Agency, connecting entrepreneurs and business owners with stages that will grow their business, and manages its community of meeting planners. After beginning his career representing hundreds of authors from Top 6 publishers, he moved into the management of founders, entrepreneurs, executives, authors, and celebrities. With various work streams, projects, and personal interests, acting as a Chief of Staff, manager, or agent. He has a deep expertise in developing speakers for corporate events, conferences, and other thought leadership opportunities, including internal and external communications. As a manager, coach and consultant he enjoys helping diverse individuals and/or socially-driven companies foster new strategies for operations, communications, business development and partnerships across all appropriate areas to further develop and enhance their bottom line and brand. He earned his M.B.A from UCLA-Anderson and a B.A. in Literature from American University.

Welcome back, YouTube Expert Sean Cannell Inside the Greenroom!

This episode is special because it isn’t a typical “podcast episode” it is more like getting a personal one-on-one call with Sean. You will get to learn right alongside me as Sean helps me plan out and launch my YouTube Channel as we speak.

YouTube is THE place people go to learn how to do something and the only platform where your content stays evergreen. During this episode, Sean will take all of the questions you have about YouTube and answer them before you can think of it. He will teach you how to raise your brand and business to new levels so that YOU are the go-to thought leader in your industry.  

Whether you are a meeting planner, speaker, or entrepreneur I believe that this episode will take your business and brand to the next level!

Also, if you missed the last episode with Sean, he laid out the playbook on how you can grow your influence faster and maximize your event attendance. Make sure to go back and listen!

Here’s what we cover:

• How to title your videos for the best SEO (search engine optimization)
• The magic of getting your videos to rank 
• The importance of implementing keyword searches
• More resources to help to launch your YouTube Channel
• Titling your channel (Personal Brand vs. Brand Name)
• How educational content can drive leads
• Best launch practices
• Advanced tips on how to create content people are searching for
• Strategies on how to repurpose old content for YouTube
•  
• And much more!

LINKS:

To watch the Masterclass Video Version of this Episode please visit our YouTube Channel: Click here!

Connect with us:

• Facebook: ​​www.facebook.com/advanceyourreach
• Website:​​ advanceyourreach.com
• Email​: ​[email protected]

Connect With Sean:

• www.youtube.com/thinkmediatv 
• www.youtube.com/videoinfluencers 
• www.youtube.com/seanthinks
• www.facebook.com/seanthinks
• www.twitter.com/seancannell
• courses.seancannell.com
• www.tubesecretsbook.com

More About Sean:

Sean Cannell is a best selling author, YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video.

Sean's YouTube channels have over one million subscribers, his videos have been viewed over 100 million times and he has been featured as one of the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes. 

Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message. 

Sean is from Arlington Washington and currently lives in Las Vegas NV with his wife Sonja and their two dogs, Rosie and Sophie.

We believe that learning from the experts is the fastest way to accelerate and grow your brand. Welcome, Inside the Greenroom, YouTube Expert Sean Cannell.

According to the “ten-thousand-hour rule” Sean is clearly an expert not only in name but in action. He has put in over 30,000 hours of work behind the scenes and in front of the camera becoming one of the greatest industry leaders in the YouTube space.

If you have been around Inside The Greenroom for any amount of time, you know we are big on leveraging digital stages. In this interview, I discovered (probably like many of you will) that I have been missing out on YouTube!

Sean will literally give you the playbook and strategies he has used to gain over one million organic subscribers. 

If you apply Sean’s wisdom in this episode, you will grow your influence faster and maximize your event attendance.

Speakers will learn: 

•  How YouTube increases your brand
•  How to position yourself to be a thought leader 
•  How weekly content will increase your influence
• How to build a portfolio of content to get more stages
•  How to increase  your value ladder

Meeting planners will learn: 

• How adding value through YouTube will organically fill seats
• What works better than a promo video
• How to leverage last year's content for promos in the future
• One blind spot most meeting planners have and how you can move past it
• How to create an event speakers want to come back to

More of What We Cover:

• The advantage YouTube has over other platforms 
• The average number of times someone needs to be exposed to your message to make a purchasing decision, debunking the Law or 7 Marketing Rule. 
• How to create free evergreen content to build trust with your target audience
• How to add value to your target audience year-round
• Ideas on how you can repurpose existing content
• Time-saving tips on creating weekly content
• And much more!

P.S. don’t miss the next episode when Sean helps me build our YouTube channel from scratch! 

PSS: Check out the Viral Video Checklist from Sean: ViralVideoChecklist.com

LINKS:

Connect with us:

• Facebook: ​​www.facebook.com/advanceyourreach
• Website:​​ advanceyourreach.com
• Email​: ​[email protected]

Connect With Sean:

• www.youtube.com/thinkmediatv 
• www.youtube.com/videoinfluencers 
• www.youtube.com/seanthinks
• www.facebook.com/seanthinks
• www.twitter.com/seancannell
• courses.seancannell.com
• www.tubesecretsbook.com

Episode Minute By Minute:

• 0:02 What to expect today
• 2:57 Sean’s background 
• 5:45 The case for YouTube
• 10:11 Three tips for using YouTube more powerfully
• 18:34 Does the law of seven still apply?
• 24:45 Why most people avoid YouTube
• 30:21 How to get eyeballs on your content
• 37:04 The Marie Forleo strategy
• 39:51 Sean’s advice to speakers
• 44:24 Sneak peek into part two with Sean Cannell
• 47:02 Who has impacted Sean to most from stage
• 47:33 Sean’s favorite up and coming speakers
• 48:34 Why in-person events are still important
• 50:47 Seans favorite moment inside a greenroom
• 52:59 Rapped fire advice for event host
• 56:08 My biggest takeaways

More About Sean:

Sean Cannell is a best selling author, YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video.

Sean's YouTube channels have over one million subscribers, his videos have been viewed over 100 million times and he has been featured as one of the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes. 

Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message. 

Sean is from Arlington Washington and currently lives in Las Vegas NV with his wife Sonja and their two dogs, Rosie and Sophie.

I am so excited to welcome back, THE Michael Hyatt, Inside the Greenroom!

There are very few people who have impacted my life as much as he has. From business, family, productivity, and more, Michael has helped me grow in many areas of my life. 

I am not kidding when I say I have consumed almost every bit of content he has ever put out. 

One of Michael Hyatt’s biggest strengths is creating and casting a powerful vision. This skill is what he used to rise above an economic crisis and brought himself, his team, and company out of uncertainty and into prosperity.

Hearing Michael’s story just blows me away. In today’s conversation, we go in-depth about the key topics of his new book “The Vision Driven Leader.” This podcast and book will help you craft and deploy a vision that not only serves you and your dreams but your entire team.

“If your dream doesn’t involve a team, your dream is too small.”  - Michael Hyatt

More About Michael:

Michael Hyatt is the Chief Executive Officer and founder of Michael Hyatt & Company. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Michael Hyatt & Company has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, and Free to Focus. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren.

Here’s what we cover:

• Michael tells his story of how he became CEO of a Publishing Company
• Pushing through doubt and climbing an insurmountable mountain
• Fighting for your vision, and how to deal with Resistance
• How to keep going when you want to quit
• Stopping disengagement in your company and create momentum in your company
• Being able to stay committed to your plan even in crisis
• The difference between leaders and managers
• How to create an organization that outlasts you
• Learn to filter what is a distraction from what is an opportunity
• Real-Life examples of what a successful business vision looks like
• Keys that allow you to become a great visionary leader
• What 4 key areas to build your vision around
• How not to spread your focus and resources to thin
• Grow your business AND win back time
• De-mystifying that double-edged word “Visionary” 
• Knowledge on how to guide your business through difficult times
• Find the “Double-win” with both Family and Business
• And Much More!

LINKS:

Get The Vision-Driven Leader Book:

• visiondrivenleader.com/vargas

“The Vision-Driven Leader’ is a step-by-step guide for leaders to craft, cast and capitalize on their compelling vision”

Connect with us:

• Facebook: ​​www.facebook.com/advanceyourreach

• Website:​​ advanceyourreach.com

  Email​: ​[email protected]

Connect With Michael:

• Facebook: Michael Hyatt 
• Website: michaelhyatt.com
• @michaelhyatt on Instagram and Twitter 

Episode Minute By Minute:

• 0:02 What to expect today
• 2:12 Welcome Michael inside the greenroom
• 2:44 Overview of Michael’s new book
• 10:02 A quick hack to gain clarity and organize your thoughts
• 12:55 What gets you through the opposition
• 19:24 How to be a great visionary leader
• 24:57 What you can learn from Steve Jobs
• 27:07 What does vision really mean?
• 30:20 Why your team is the most important thing
• 33:22 Distractions vs. opportunity
• 39:22 Make vision casting apart of your culture 
• 43:33 Michael’s advice to those who have a difficult decision to make

This week on Inside the Greenroom we have not one but FIVE incredible Meeting Planners and OPS’s (Operation and Production Specialists) that control some of the most powerful stages and events in the world on with us today.

You may recognize their names from past episodes, but I promise you have never heard any practical wisdom, honest advice, or success strategies like in today’s podcast.

Join this panel-style conversation from our recent event A360i, with TedX Organizer Dolores Hirschmann, Traffic Conversion Summit’s Roland Frasier, Sage Event Management owner Bari Baumgardner, Jarrod Glandt President of Cardone Enterprises, and our very own ‘secret weapon’, and owner of Ideas Unlimited Seminars Pat Quinn.

What You’re Going to Get:

You will get the inside track on what is working and happening in the events world today.

Speakers: 

Hear their opinions on what they think EVERY speaker should be doing in this crucial time. Learn how you can grow your platform while also becoming so essential that event hosts will not forget your name and practical advice on:

• What to do if an event doesn’t reply to your email
• How to make the most out of the new digital event opportunities
• How to go from “the best-kept secret to keynote”
• Tips on mastering your craft

Meeting Planners and Event Host:

If you have an event of 3 or 30,000 people, you will get pivotal information on how to take your digital event to the next level and how to hit the ground running when live events come back with new and innovative thinking. (Plus, increase your ROI)

More Of What We Cover:

• What Meeting Planners look for in people who speak on their stage
• The way to identify and solve a meeting planner’s problem as a speaker
• Understanding where you fit on the stage
• Bringing Value to an event
• One Mistake people make when reaching out to event planners
• Why starting small could drastically change how you get discovered
• How a “pay for access” approach can give you amazing opportunities
• Using this time to get a leg up if you’re a first-time event host
• Offering a creative approach as a speaker will get you invitations to events both Live and Virtual
• How you make sure you - as a “Best Kept Secret” - can gain the attention of event planners and powerful people. 
• 3 ways  to get “unstuck” from your message
• Why a change in mindset will help
• The biggest mistake you can make as a “Best Kept Secret”
• Hear why my team and I have been asked back to the stage again and again
• AND MUCH MORE!.....

Work with us:

• www.advanceyourreach.com

Connect with the meeting planners:

• Roland Frasier
• Jarrod Glandt
• Dolores Hirschmann
• Pat Quinn
• Bari Baumgardner

Episode Minute By Minute:

• 0:02 What to expect today
• 2:31 Meeting Planner intro
• 5:05 Meet the people behind the events
• 5:21 Dolores Hirschmann Intro
• 5:55 Roland Frazier intro
• 6:31 Jared Glen intro
• 7:14 Pat Quinn intro
• 7:45 Bari Baumgardner intro 
• 9:21 What meeting planners look for when booking speakers
• 20:03 The new opportunities for speakers and event host
• 33:35 How to go from the best-kept secret to a household name
• 43:05 Why Doloris, Roland, Beri, Jarrad, and Pat work with Advance Your Reach

Welcome, Tony Robbins, public speaker, life coach,  philanthropist, entrepreneur, and NY Times bestseller,  Inside the Greenroom!

Between 43 years of entrepreneurship, and a rocky home life growing up, Tony has experienced the "winter" seasons in all areas of life. 

Tony shared with us that these are some of the most challenging times he’s ever been through with his 52 businesses. However, he is being proactive to get through it by taking action and focusing on the right things. 

In this episode, Tony shares his action steps, strategies, mindset shifts, and daily habits you need to not only survive but thrive during uncertain times. Whether you are a speaker, meeting planner, entrepreneur, or something in between the wisdom shared by Tony will serve you in all areas of your life. 

Be sure to sign up for riseupworld.com

Here’s what we cover:

• Learn the critical need for community
• How Masterminding is one of the most important things you can do
• Find Your breakthrough in Crisis
• How Tony dealt with not only today’s crisis but past crisis 
• The four seasons of businesses
• How to handle the waves of the economy
• Where you as a leader should start in this crisis
• Making decisions and testing the outcomes
• Three decisions that shape every aspect of your life
• Learn just how powerful your focus is
• Three habits or patterns to be aware of
• How to overcome achiever’s disease
• Destroy the two emotions that destroy businesses
• How you can fight fear
• Mentors and coaches in Tony’s life
• How important coaching is
• What expanding your circle can do
• The importance of communication
• How to communicate with a purpose
• Why motive matters
• AND SO MUCH MORE!

LINKS:

• Join The Rise Up World Group
• insidethegreenroompodcast.com
• tonyrobbins.com
• www.facebook.com/advanceyourreac
• ​​advanceyourreach.com
• [email protected]

Episode Minute By Minute:

• 0:02 What to expect today
• 2:15 Welcome Tony
• 3:10 Why community is important
• 5:38 what you can learn from Tony’s past
• 9:52 Knowing your numbers 
• 12:50 Winter doesn’t last forever
• 15:00 The three decisions that shape every part of your life
• 20:08 Focusing on what you can control
• 25:37 Seeing things for what they are
• 27:57 Feed and strengthening your mind
• 29:55 How Tony starts every day 
• 31:41 Find a mentor you look up to 
• 35:54 Serve those who are worse off than you
• 38:00 Pete’s results of following Tony’s process
• 40:58 Tony’s mentors
• 50:37 The power of communication
• 54:23 Over prepare for everything
• 55:57 What matters more than intelligence 
• 58:34 Tony’s final thoughts
• 1:06:20 Pete’s biggest takeaways

Share this episode with a friend who needs encouragement.

Welcome to Inside the Greenroom,

This week I wanted to cover something a little different than usual and start off by saying we are going on hiatus from what was supposed to be the third part of our series. I will intertwine some of it in our episode today but I wanted to be honest and say that because of the state of the union that was called, thousands and thousands of events that were going to take place across the world had to be canceled and we lost millions of dollars as a result. So, that part is the reason you have not heard from us, but also I wanted to share with you today the vision of us wanting to redefine how events were done virtually. While you can never replace people being in the room, we must find a way to make lemonade out of lemons so this episode is completely dedicated to the fact that I believe we have pulled off a powerful and meaningful, a redefined, virtual event. I am going to cover just how we managed to pull this event off, and not only how we doubled our lost revenue but tripled the number of people who would have attended our live event. 

You do not want to miss this episode, because it has some need to know information on how you can get an unforgettable experience out of a virtual event whether you are an attendee, sponsor, or speaker. I want to challenge you to innovate and recreate what virtual events look like right now, we have done it, and we want to show you how you can too.

So, 40 days ago we were hit with the fact and the reality that we'd be canceling our April 30th through May 2nd event in Orlando, Florida. We had over 1100 close to 1200 people registered. We had never been over the thousand-person Mark. We had worked nine to 10 months to get to that point. Now, we recognized as a team that the virtual economy was here and made the decision that we were going to redefine how to do events virtually. Now nothing can ever replace seeing people in person, but we had an important opportunity and responsibility to take this time and make the next category in events.

As you’ve heard we called the state of the union, and we actually did a training and during that training we told all of the attendees who showed up like that we were going to create this experience, and we coined the name Advanced 360 Interactive, and we called it 360 because we wanted to engage 360 degrees of all of their senses. We wanted this to be the most interactive, engaging, easy, powerful, and experiential event we could possibly make. I said this 40 days ago, and I wasn’t even sure if we could pull it off!

 We set the ball in motion that day announcing it, then worked on getting tickets transferred from the event they were going to attend to this new virtual event. We were lucky enough to get about 700-800 people to transfer their tickets, but we wanted to take it even further, so we ran a challenge and I want to expand on that challenge in a later episode but when it was all said and done we had 3,100 tickets claimed or paid for. We almost tripled our attendance size from our live event! Now we knew it was imperative for this 360-degree experience to start before the actual event so I painted a picture and my team in conjunction with Sage Events, who I am so thankful for, we’re able to pull together a sort of pregame to the event which started with every attendee getting something physical in the mail.

First:

Every single attendee received not the only curriculum and a workbook, but my team also took it even a step farther and had little emojis on a stick, “do not disturb” door hangers, and even recipes that were quick and easy for the attendees to be able to put their best foot forward. Because of this, you start seeing all these social media posts about how they received their package for the 360 events, it created a ripple of engagement.

Second:

We wanted to create pre-work, and usually, pre-work is a lot of technical speaking so we made sure to give only three short videos that got their mind, and spirit ready for the upcoming event. I wanted there to be an easy way for them to show up powerfully and have the best experience they could possibly have. A lot of that was overcoming the attitude to just being in another zoom room and painting a picture of what the experience was about, how they needed to be checked in, get dressed, and keep their camera turned on. By doing this we created a powerful pregame experience that had people looking forward to the virtual event instead of dreading it.

Third:

I want to just say how thankful I am for Sage’s involvement because we had a virtual check-in. Just like a live event, we had people click a button, get notified by email that they must check in during these hours on this day and people actually did the check-in. They, of course, signed off on their waiver just like at a real event then after they were taken to a room with a live person to take them through a tech check, which helped them know how to use their dashboard which held any curriculum, the game of education, and any handouts that needed to go out. They had zoom links for everything they need whether it was VIP or general admission. So because of this check-in, they were able to find everything they might need right there in their dashboard. Of course, there was some overwhelming numbers and there were small groups but it usually one to one person.

So, they got a whole experience jus through the pregame of the event, it brought exciting expectations and allowed for the attendees to show up in a powerful way.

Onsite:

Then, of course, you have the Onsite, which is one of if not the most important part to be able to pull off. The thing that made it so easy was the dashboard, the option for them to find everything they might need right there in front of them. Then we were able to set up 16 different “rooms” that held about 200 people each, and with some sort of connector, we had the same audio and video pumping simultaneously through all 16 rooms.

Here’s the beautiful thing, I was on a physical stage, with four cameras pointing towards me. I  had these big monitors that displayed about 500 people at a time, and it just scrolled through everyone as I spoke. So, now I was literally able to interact with these people on the screen, I could see cheering, clapping, excitement, yelling but here’s my favorite part. I was able to call out a thousand names throughout the course of three days, I probably called more than that because I wanted them to feel as if they were in the room. I have never, and there is no way I would be able to do that in a live event.

Sessions:

I’m sure you’re asking, how else can you make it interactive and I’ll tell you the actual format of every session, the sessions remained the same as they would in a live event, two morning and evening sessions on the first and second day, two morning and one afternoon session for the third and the format stayed the same for almost all those sessions.

• 35 minutes of speaking and inspiration
• After that, they would move immediately to a breakout room of 5 people

• 10-20 minutes they would work on the worksheet on the teaching they just received
• 10-20 minutes of conversation about the activity and workshop.
• 10 final minutes back in the big room to share “aha” moments

This can be done for business stuff, but this can also be a meditative activity so if you don’t feel like what you have would fit. It will, we even had a letter-writing session, that allowed our attendees to meditate on what their business would like in a year. We brought them back in for a final 10 minutes where we hear five big “ahas” from maybe 10 of those rooms. It lasted about 90 minutes in all, so we kept engagement by keeping our sessions shorter and making them more interactive.

Now, let me tell you something of those three days 90% to 95% of people stayed the entire day, I don’t even get that at my live events, and even better than that we got some amazing testimonials where a common theme was how this was the most powerful virtual event they had ever experienced. For many, it was the most powerful event they had ever experience…period!

I’m telling this because I want you to know your event matters, they can change lives, businesses your event can change everything for someone. I urge you, if you are an attendee that missed out on an event this year go find a virtual one, we have set a standard for virtual events now and there will be many to come that you can gain so much from.

If you are a sponsor, there are opportunities for you, we had rooms full of coaches and sponsors, so innovate and figure out how you can help bring together a powerful event.

Speakers, you don’t have to try and jump in on another event you can create your own event! Host an event that will changes lives, and businesses, you have the perfect platform to do so right. Now. 

My team is rolling out services to help corporations, events, and industries understand how to do this because we have documented this whole process. We knew that we were going to pull off events, organizations, and associations.

It’s time to step up

It’s time for us to create

It’s time for us to innovate

You don’t need to grind because we have for you, but are you ready to pivot? I leave you with these questions, to challenge yourself to create and innovate your industry.

•         What are you going to do if you are an attendee that didn’t get to go to an event?
•         What are you going to do if you are a Sponsors to innovate?
•         What are you going to do if you are a speaker to not only be on the stage but create your own?

  `·         What are you going to do to pivot?

We are here to lead the charge and lead the way, so I want to encourage you if you want to have any conversations about what we can do to help just email [email protected]. Whether you’re trying to fulfill a mastermind, a bigger event, smaller event, or anything in between getting the 360 interactive experience is critical and it works in 40-50 days.

If you want to see the video of it, pictures, and get a look behind the scenes of our event head to insidethegreenroompodcast.com, send us your information and we’ll email you a lot of behind the scenes that we have. Keep an eye out for an interview with Tony Robbins coming up in the next few weeks, share this episode so others can grow, it has been a pleasure and honor.

 - PV3

Connect with us!

• Facebook: ​​www.facebook.com/advanceyourreach
• Website: ​​advanceyourreach.com
• Email​: ​[email protected]
• See Video: Insidethegreenroompodcast.com

Quick Episode Summary:

• 0:35 What to expect today
• 1:13 What has happened the last 30 days
• 5:38 When the transition started
• 7:43 Why the pre-game is important
• 9:34 How we did a virtual check-in
• 12:23 How we created breakout rooms
• 13:46 Interrogative teaching tips
• 17:45 The numbers of A360i
• 19:36 Why this episode matters
• 22:05 Special thanks
• 23:15 What are you going to do?

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!

CLICK HERE TO JOIN

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome to part two of a very special new series of Inside the Greenroom! 

Today is dedicated to all the meeting planners out there who had to cancel or postpone an event - be it large conferences, masterminds, retreats, intensives, workshops, or even dinners. 

The event industry is worth about $1 trillion, and right now millions are being lost due to COVID-19 for event businesses all over the world, including our own. We had to cancel our mastermind, postpone our annual event, had to re-do how our workshops are run, and 3 masterminds I am part of as an attendee this year have been postponed. Thousands and thousands of events across the world have been canceled or postponed, and my heart goes out to each and every meeting planner.  

So...now what? 

In this episode, I cover both REACTIVE things you can do if you’re forced to cancel or postpone your event, and also PROACTIVE things you can do to move forward during this crisis. We cover the best practices of sharing the news with your community, how to offset some of your lost revenue, and alternative ways to pivot your business. 

Enjoy! 

Next week, we’ll be focusing on sponsors and exhibitors - so stay tuned! 

If you like what you’ve been hearing in this episode series, you’ll LOVE our upcoming “first virtual event of its kind” - ADVANCE 360 iNTERACTIVE It’s happening April 30th to May 2nd, 2020, and will be unlike any other virtual event you’ve ever attended. It will be 3 days of jam-packed content, and will include physical workbooks mailed to your door, breakout sessions, prizes, giveaways, a virtual Speak-Off, and much more! 

Whether you’re a business owner looking to grow your business with stages, or a meeting planner who runs events of any size, this opportunity is critical for you in your business right now!

• Register today: Advance 360 iNTERACTIVE: advanceyourreach.com/advance-360

PSS: Meeting Planners Only: 

Events 360 iNTERACTIVE: Your Events Matter - How to Pivot & Plan Ahead. [4/20-4/21] Mastermind. Collaborate with other Event Organizers around Navigating Rapid Change & Deciding next steps in uncertain times. 

• youreventsmatter.com

Here’s what we cover: 

• Forced to cancel or postpone an event? Here’s why you should not limit your communication to email and social media, and what you should do instead
• How to gain social capital with your community when announcing the cancellation or postponement of an event
• An important part of your event that you should “clean up” to avoid a disastrous mistake 
• Have your events taken a financial hit from COVID-19? Here’s how to offset some of the finances you may have lost from having to cancel or postpone your events 
• Alternative offers that are working better now because of live events being closed down
• Why you SHOULDN’T isolate yourself from the outside world, and what to do instead to gain wisdom through your circle of influence
• How speakers can rise up and SERVE during this time 
• And much more!

OTHER LINKS:

• See Pete's Slide Deck

Quick Episode Summary:

• 0:02 What to expect today
• 2:20 How much the event industry is worth
• 5:56 How events have changed my life
• 8:25 Your event matters
• 9:24 The three things all event planners should be doing right now
• 9:48 How we announced Reach LIVE was canceled
• 14:35 Why you should take time to clean up your contract
• 16:55 Ways to start making revenue back
• 20:49 How to set up a 1:1 call
• 21:28 How to be proactive in this season
• 28:29 Creative incredible content for your audience
• 29:00 The new event our team creating
• 32:58 A behind the curtain look at our digital breakout rooms
• 37:11 Final thoughts

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome to part one of a very special new series of Inside the Greenroom! 

In lieu of what's happening in the world today, this might be the most powerful thing that we’ve ever done on the podcast…

Most of us have never experienced something like this in our lifetimes, and my heart goes out to those in the event industry - which is taking one of the biggest hits at the moment. Events all over the world have been either postponed or cancelled, including several I was either running or going to speak at. We also went through this very difficult time back in 2008. At the time, our company had a lot of momentum, events were booming, and it came to a screeching halt. I saw many speakers with powerful messages exit the industry, and I don’t want that to happen again. I’m very happy to say we got through it back in the 2008 recession, and had a breakthrough year because of how we were able to adapt! 

In this multi-part series, we’re going to discuss how to pivot and thrive in our business during hard times - because we understand the impact it’s having in the speaking and event industry, and we’re sharing the same struggles you are. I’ll be talking about things we did to overcome the financial crisis during the recession 12 years ago, and also what we’ll be doing NOW at Advance Your Reach to navigate, and boom as a company. 

We’ll be speaking on behalf of the major stakeholders in the events industry. In part one, we’re going to cover 8 strategies that are going to help you navigate, win, and boom in this industry as a business owner speaking on stages. 

Enjoy! 

P.S. - Make sure to visit advanceyourreach.com and get your hands on multiple FREE gifts and resources we have for you to navigate through this crisis. Plus, stay tuned for part 2, coming next week. 

Here’s what we cover: 

• A major opportunity happening in the offline events world right now, and how to capitalize on it 
• What you should be expanding in the midst of the COV-19 crisis (this will help you to not be so reliant on one source of income, and it will help you truly change people’s lives)
• The business model of speaking, and the different types of stages you can add into your speaking portfolio 
• The different types of digital stages you can double down on (in 2019 we were on over 100 digital stages, and the amount of collective revenue was greater than 99%+ of what professional speakers earn every year in speaking fees)  
• The #1 offline stage you should research and win once the virus dies down (these will be full of attendees once things settle down!)
• How to create a “win-win” situation for events by helping them offset their expenses, while being able to generate revenue for yourself
• An overlooked but very powerful stage you can finally begin to build out and promote while you have the time to do so
• How to serve your meeting planners during a time of uncertainty and worry (meeting planners who control offline stages are greatly impacted by the virus, doing this will go a long way!)
• And much more!

Quick Episode Summary:

• 0:30 What to expect today
• 2:00 Take care of your three steak holders
• 3:24 How Pete survived 2008
• 11:14 The eight things you need to think about is to come out on top
• 11:49 Be a go-giver
• 14:10 Expand your product suit
• 19:45 Build out your portfolio of stages
• 23:37 Double down on digital stages
• 32:12 Create your own stage
• 35:00 Recap
• 38:43 The world needs your message
• 40:00 How to get more resources  
• 42:40 What's coming up next week

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!

CLICK HERE TO JOIN

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, DeAnna Rogers from the Traffic & Conversion Summit, Inside the Greenroom!

In this episode, we discuss how to run and uplevel any type of live event, and how to keep all stakeholders involved happy for years into the future. We talk about planning, preparation, the importance of paying attention to small details, the importance of event vendors, and how to win and retain sponsors for your live events. 

On the speaker side of things, we talk about how to stand out as a speaker, and what to avoid at all costs if you want to land highly desirable stages. 

DeAnna Rogers has been coordinating and directing events for 15 years. She started with smaller real estate events in the Austin area with as low as 20 attendees, and then grew to running large international events with audiences as large as 10,000. She is currently the Events Director at Digital Marketer, is responsible for one of the largest marketing events called Traffic & Conversion Summit, also known as T&C, along with other events such as WarRoom Mastermind, Certified Partner Program, and a new event called Content & Commerce Summit. DeAnna and her team produce over 30 live events around the globe every year.

Here’s what we cover: 

• What to avoid when you first start out in running events, and where to place your focus and energy to get the best results
• The key procedures Deanna follows to make sure she knocks it out of the park for her attendees
• How to compel your attendees and sponsors to keep coming back to your events, and grow your brand year after year (following this one principle has been a gamechanger for Deanna’s events!)
• The first thing you should look at when you start planning an event
• The importance of vendors, and what your goal should be when selecting them for the first time
• The “little details” that are part of the customer experience that you should never overlook
• Best ways to get sponsors for your events (Traffic and Conversions used over 250 sponsors last event!)
• An “untapped resource” you can implement to get connected with sponsors or vendors for your event
• A key trait to express with your sponsors, especially when you’re just starting out and have no prior success
• How to structure packages for your sponsors and make it a win-win for their participation
• Ways to add a “wow” factor to your sponsors, and make them feel good about their decision to work with you at your event 
• The “ownership mentality” to have at all times when dealing with sponsors (you’ll hear a story of this principle in action, which caused a sponsor to stay with her for 8 years and counting!)
• The speakers Deanna avoids during the selection process
• How to make a lasting impact as a speaker (Deanna shares a story of a superstar speaker she observed at one of her events who had the audience captivated, which later caused everyone on social media to talk about the event afterwards)
• And much more!

LINKS:

Facebook: www.facebook.com/sissyrtm Website: trafficandconversionsummit.com

Quick Episode Summary:

• 0.02 What to expect today
• 2:34 Welcome Deanna inside the green room!
• 3:16 How Deanna got started in the biz
• 5:50 Why Deanna loves what she does
• 11:30 How to sell out bigger rooms
• 14:21 The importance of communicating
• 15:47 Why you need to have a high value for relationships
• 18:11 The biggest mistakes to avoid as a meeting planner
• 21:00 How to do sponsorship right
• 36:03 How to have a great mastermind event
• 39:32 How to land a stage ran by Deanna
• 44:25 The speaker who has impacted Deanna the most
• 45:39 Deanna’s favorite up and coming speaker
• 46:28 Why live events are so important
• 48:26 Deanna’s favorite moment inside a greenroom
• 51:35 My biggest takeaways