Inside The Greenroom | AYR

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, JJ Virgin & Karl Krummacher from Mindshare Summit, Inside the Greenroom! 

The Mindshare Summit is event I’ve attended for three consecutive years now! It’s known as the #1 conference for health and wellness entrepreneurs where experts can collaborate and share ideas. It started in 2010 as a simple lunch gathering with a dozen entrepreneurs, and has steadily grown year after year. 

In this episode, we discuss the ins and outs of running an outstanding event that keeps your audience coming back year after year! We cover the importance of finding an avatar, filling seats, growing your audience, and creating a sustainable business out of it. 

JJ Virgin is a 4-time NY Times best-selling author, CEO of a 7-figure personal brand, and founder of Mindshare, which has launched more NY Times best-sellers, PBS specials & 7-figure brands than any other community. JJ embodies collaboration and teamwork.

Karl has served as President, COO & CEO of private & publicly held companies. A lifelong entrepreneur, Karl is currently the CEO of Mindshare Collaborative and provides strategic coaching to members of its elite Mastermind.

We Also Cover:

• How the Mindshare event first started out (note: this will demonstrate the power of starting small, and proves that you DON’T need much time, money, and resources to start your own events!) 
• How to fill event without spending a dime on cold advertising
• Do you run events? Learn the best way to attract the right people, and repel those who are not the best fit! 
• How to orchestrate your events to make introverts feel welcome
• The power of being a “go-giver” at an event, whether you’re an attendee, speaker, or sponsor
• The counter-intuitive approach to organically grow the number of attendees at a recurring event, and ultimately experience sustainability 
• The power of niching down and emphasizing clarity on the community you serve
• The key to win over the meeting planner and stand out in the midst of countless online outreach requests

• And much more!

Quick Episode Summary:

• 0:02 What to expect today
• 2:29 Welcome JJ and Karl!
• 3:18 What is Mind Share?
• 4:39 How Mind Share Started
• 7:39 How Karl became CEO
• 14:34 The most important thing for events to remember
• 17:37 Identifying core values
• 18:48 Why events should be easy
• 22:05 How JJ serves all the personality types at events
• 28:22 How to land Karl and JJ's stage
• 37:36 The speakers who have impacted Karl the most
• 38:07 The speakers who have impacted JJ the most
• 38:23 JJ's favorite up and coming speakers
• 38:51 Karl's favorite up and coming speaker
• 39:40 Why live events are still important
• 40:30 Karl's best moment inside a green room
• 41:34 JJ's best moment inside a green room
• 44:13 My biggest takeaways

Connect with JJ Virgin and Karl Krummenacher

• Website: Mindshare365.com, MindshareSummit.com
• Email: [email protected]

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Bari Baumgardner, Inside the Greenroom! 

I am so excited to bring to you, Bari’s 4-Part “Strategy First” approach to running profitable live events. We talk about the key questions meeting planners must answer before  even starting the initial planning of your events, AND we share how to win stages as a beginning speaker.

Bari Baumgardner is the founder and Executive Producer at  SAGE Event Management, a 24-year event planning veteran, and the event-planning mastermind behind many of the industry’s most profitable live events. Her previous clients include Jeff Walker, Lisa Sasevich, Fabienne Fredrickson, Margaret Lynch, Allison Maslan, Marcia Weider, Ali Brown, Christine Kane, and has helped run OUR live events here at Advance Your Reach!

Bari is best known for coaching clients on the “how to’s” of launching a seven figure business through a single live event - but a little known fact is she enjoys watching speaker sizzle reels for sport, and takes joy in finding undiscovered speakers who will be the next “overnight success” story.

P.S. - If you’re a meeting planner or speaker who plans to run your own events, listen up! Bari included a special resource called 17 Proven Strategies To Generate Revenue From A Live Event. She usually charges for this, but as an ITG listener you’ll get access at no cost. Click here to claim the 17 ways to profit from live events! 

We Also Cover:

• The first thing EVERYONE must establish when it comes to live events, whether you’re a meeting planner, speaker, or third-party planner for other people
• The definition of an “RFC” and the power of having one
• The 4 key things to map out prior to an event
• The key questions meeting planners should ask themselves when hiring a speaker (note: Bari also includes the key questions speakers should ask themselves to make sure they’re a good fit for an event)
• How to win stages during “off seasons” where fewer speaking opportunities are available 
• Where to start for speakers who feel “no meeting planner is hiring them”
• How the highest paid speakers in the world operate on a daily basis

• And much more! 

Connect with Bari Baumgardner:

• Facebook
• Company: Sage Event Management 
• poweredbysage.comLinkedIn
• The Art of Event Monetization sagehub.com/17ways

Speakers that had an Impact on Bari's Life:

• Bill Blazer

• Dan Kennedy 

Speakers that People need to know about:

• (can you confirm the correct people are tagged here)

• Matt Maddox: FB 

• Emily Sexton 

• Shanda Sumpter

Quick Episode Summary:

• 0.02 What to expect today
• 2:56 Welcome Bari inside the greenroom!
• 3:48 Why Bari loves what she does
• 8:24 Bari and Sage Events philosophy
• 14:14 The benefits of events (besides making money)
• 16:23 17 ways to monetize your event
• 18:11 Mistakes that event planners make
• 22:54 How to land stages even in a slow season
• 29:00 How I create a stage everywhere I go
• 30:26 Practical tips for speakers
• 35:29 Why I used to not like events
• 36:17 The speakers who have impacted Bari the most
• 38:57 Bari's favorite up and coming speaker
• 40:48 Why live events are still important
• 42:27 Bari's favorite moment inside a greenroom
• 44:19 Finial thoughts46:19 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Bari Baumgardner, Inside the Greenroom! 

I am so excited to bring to you, Bari’s 4-Part “Strategy First” approach to running profitable live events. We talk about the key questions meeting planners must answer before  even starting the initial planning of your events, AND we share how to win stages as a beginning speaker.

Bari Baumgardner is the founder and Executive Producer at  SAGE Event Management, a 24-year event planning veteran, and the event-planning mastermind behind many of the industry’s most profitable live events. Her previous clients include Jeff Walker, Lisa Sasevich, Fabienne Fredrickson, Margaret Lynch, Allison Maslan, Marcia Weider, Ali Brown, Christine Kane, and has helped run OUR live events here at Advance Your Reach!

Bari is best known for coaching clients on the “how to’s” of launching a seven figure business through a single live event - but a little known fact is she enjoys watching speaker sizzle reels for sport, and takes joy in finding undiscovered speakers who will be the next “overnight success” story.

P.S. - If you’re a meeting planner or speaker who plans to run your own events, listen up! Bari included a special resource called 17 Proven Strategies To Generate Revenue From A Live Event. She usually charges for this, but as an ITG listener you’ll get access at no cost. Click here to claim the 17 ways to profit from live events! 

We Also Cover:

• The first thing EVERYONE must establish when it comes to live events, whether you’re a meeting planner, speaker, or third-party planner for other people
• The definition of an “RFC” and the power of having one
• The 4 key things to map out prior to an event
• The key questions meeting planners should ask themselves when hiring a speaker (note: Bari also includes the key questions speakers should ask themselves to make sure they’re a good fit for an event)
• How to win stages during “off seasons” where fewer speaking opportunities are available 
• Where to start for speakers who feel “no meeting planner is hiring them”
• How the highest paid speakers in the world operate on a daily basis

• And much more! 

Connect with Bari Baumgardner:

• Facebook
• Company: Sage Event Management 
• poweredbysage.com
  LinkedIn
• The Art of Event Monetization sagehub.com/17ways

Speakers that had an Impact on Bari's Life:

• Bill Blazer

• Dan Kennedy 

Speakers that People need to know about:

• (can you confirm the correct people are tagged here)

• Matt Maddox: FB 

• Emily Sexton 

• Shanda Sumpter

Quick Episode Summary:

• 0.02 What to expect today
• 2:56 Welcome Bari inside the greenroom!
• 3:48 Why Bari loves what she does
• 8:24 Bari and Sage Events philosophy
• 14:14 The benefits of events (besides making money)
• 16:23 17 ways to monetize your event
• 18:11 Mistakes that event planners make
• 22:54 How to land stages even in a slow season
• 29:00 How I create a stage everywhere I go
• 30:26 Practical tips for speakers
• 35:29 Why I used to not like events
• 36:17 The speakers who have impacted Bari the most
• 38:57 Bari's favorite up and coming speaker
• 40:48 Why live events are still important
• 42:27 Bari's favorite moment inside a greenroom
• 44:19 Finial thoughts46:19 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

"Andy Mason's team shared more details on their high show up rates. On average 10 - 15 out of 200 paid guests do not show; however some of them are automatically replaced by walk-ins."

Welcome, Andy Mason, Inside the Greenroom! 

Andy runs six live events per year, and achieves something I’ve never seen or heard of in my almost two decades of being in this industry, and that is…he gets nearly 100% of his event registrations to SHOW UP to his live events! 

In this episode, we dive into how he’s able to not only have an almost 0% attrition rate at his live events, but also how he gets a whopping 50% of his attendees fully registered BEFORE he even announces who the speakers are. WHAT?!?! You heard me right! We cover the ideal event “atmosphere,” the reasons why people show up in person, and how to compel them to come back year after year. 

We also discuss the core values of his organization and the best practices a speaker should follow if they want to land one of Andy’s SIX yearly live stages!

Andy Mason is the Director of Heaven in Business and together with his wife, Janine, leads Dream Culture – a movement catalyzing people to discover and live their dreams. He comes from New Zealand and has over 15 years of experience helping individuals and organizations discover and align with purpose and then develop practical steps to make dreams a reality. 

We Also Cover:

• The typical attrition rate in the events industry (note: the attrition rate is the amount of people who register for an event, but do not show up)
• How to compel people to “go out of their way” to show up to your event
• The “atmosphere” Andy creates at his events to facilitate the best attendee experience possible
• Why people really show up to live events, and come BACK year after year (hint: it’s not just about the content)
• 3 core values you must have in order to speak at Andy’s event
• Want people to open up to you as a speaker? Learn what you should make sure to implement into your talk

• And much more! 

Connect with Andy Mason:

• Facebook
• Company: Heaven in Business
• Website
• Linkedin

Speaker Shout Outs:

• Pedro Adao
• Ray Edwards 

Quick Episode Summary:

• 0:02 What to expect today
• 1:30 Welcome, Andy to the greenroom!
• 2:04 Why Andy does what he does
• 3:40 The events the Andy runs
• 6:27 How many people attend Andy's event
• 7:20 How Andy's event has 0% attrition
• 9:07 Eliminating distractions at your event
• 12:27 Creating an atmosphere people want to come back to
• 13:18 How Any selects speakers
• 16:03 Why Andy booked me
• 17:21 The speakers who have impacted Andy the most
• 17:50 Andy's favorite up and coming speakers
• 18:09 Why live events are important
• 18:49 Andy's favorite moment inside a greenroom
• 19:45 Final thoughts
• 20:27 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

"Andy Mason's team shared more details on their high show up rates. On average 10 - 15 out of 200 paid guests do not show; however some of them are automatically replaced by walk-ins."

Welcome, Andy Mason, Inside the Greenroom! 

Andy runs six live events per year, and achieves something I’ve never seen or heard of in my almost two decades of being in this industry, and that is…he gets nearly 100% of his event registrations to SHOW UP to his live events! 

In this episode, we dive into how he’s able to not only have an almost 0% attrition rate at his live events, but also how he gets a whopping 50% of his attendees fully registered BEFORE he even announces who the speakers are. WHAT?!?! You heard me right! We cover the ideal event “atmosphere,” the reasons why people show up in person, and how to compel them to come back year after year. 

We also discuss the core values of his organization and the best practices a speaker should follow if they want to land one of Andy’s SIX yearly live stages!

Andy Mason is the Director of Heaven in Business and together with his wife, Janine, leads Dream Culture – a movement catalyzing people to discover and live their dreams. He comes from New Zealand and has over 15 years of experience helping individuals and organizations discover and align with purpose and then develop practical steps to make dreams a reality. 

We Also Cover:

• The typical attrition rate in the events industry (note: the attrition rate is the amount of people who register for an event, but do not show up)
• How to compel people to “go out of their way” to show up to your event
• The “atmosphere” Andy creates at his events to facilitate the best attendee experience possible
• Why people really show up to live events, and come BACK year after year (hint: it’s not just about the content)
• 3 core values you must have in order to speak at Andy’s event
• Want people to open up to you as a speaker? Learn what you should make sure to implement into your talk

• And much more! 

Connect with Andy Mason:

• Facebook
• Company: Heaven in Business
• Website
• Linkedin

Speaker Shout Outs:

• Pedro Adao
• Ray Edwards 

Quick Episode Summary:

• 0:02 What to expect today
• 1:30 Welcome, Andy to the greenroom!
• 2:04 Why Andy does what he does
• 3:40 The events the Andy runs
• 6:27 How many people attend Andy's event
• 7:20 How Andy's event has 0% attrition
• 9:07 Eliminating distractions at your event
• 12:27 Creating an atmosphere people want to come back to
• 13:18 How Any selects speakers
• 16:03 Why Andy booked me
• 17:21 The speakers who have impacted Andy the most
• 17:50 Andy's favorite up and coming speakers
• 18:09 Why live events are important
• 18:49 Andy's favorite moment inside a greenroom
• 19:45 Final thoughts
• 20:27 My biggest takeaways

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Chris Ducker from the UK, Inside the Greenroom! 

In this episode, we take a deep dive into running your own event!  How do you not only bring that event from big dream to reality, but also create an AMAZING experience for your attendees!? 

Chris has been hosting events since 2011, and has been able to consistently sell out his own events by sending out just ONE email to his list, which is unheard of to me. Make sure you listen to hear his secret. We don’t stop there! We talk music, scripting your event, implementing skits, minor touches you can add for your audience, and much more! 

What if you just want to BE on an international stage? Chris reveals the best practices for Americans, and locals who wants to speak on stages in the United Kingdom, as well as how you can get his attention and ultimately land his stage.

Chris Ducker is a serial entrepreneur, mentor, investor, Founder of Youpreneur, and Host of the Youpreneur Summit. As the author of The Rise of the Youpreneur, he helps people shift their mindsets, cultivate great reputations, and truly serve the people who need them. Chris is also a popular international keynote speaker, business blogger, and podcaster.

Learn the Secrets Behind:

• Utilizing music to orchestrate audience behavior at your events
• The power in scripting your event to the exact minute
• Speaking Etiquette on-stage in the UK versus the US - really! Creating that “wow” factor at the very START of your event, and you’ll never guess what it is! A “skit” you can implement at the beginning of your event that gives the audience a “wow” factor
• How to WIN his stage! 
• Making sure the meeting planner not only asks you to come back the next year but recommends you to every other meeting planner they know! Best practices to follow as a speaker (note: these are extremely important - meeting planners HATE the feeling of being “duped” by speakers they allowed on their stage) 
• Timing your event ticket sales for the BEST registration numbers
• The “little touches” you can add to your event that makes a BIG difference in the attendee experience 
• Marketing tricks for an event page that’s currently sold out 

• And much more! 

And much more! 

Connect with Chris Ducker:

• Instagram
• Twitter
• Facebook
• Company: Youpreneur
• youpreneur.com
• www.chrisducker.com

Quick Episode Summary:

• 0.02 What to expect today!
• 2:16 Welcome Chirs to the greenroom
• 2:65 Get to know Chris
• 5:00 The event that Chris runs
• 7:20 How Chris landed his epic venue
• 12:55 Picking the right music for your events
• 17:48 The biggest difference between UK events and events in the states
• 19:29 How to win over a UK crowd
• 23:16 What Christ looks for in a speaker
• 25:37 Being duped as an event planner
• 28:58 The worst thing any speaker could do
• 31:32 How to get on Chris's radar
• 35:07 How one email sold out Chris's event
• 38:25 The speakers who have impacted Chris the most
• 39:00 Up and coming speakers you should know about
• 40:00 Why are live events still important
• 41:05 Chris's favorite moment inside a greenroom
• 43:23 My biggest takeaways

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Chris Ducker from the UK, Inside the Greenroom! 

In this episode, we take a deep dive into running your own event!  How do you not only bring that event from big dream to reality, but also create an AMAZING experience for your attendees!? 

Chris has been hosting events since 2011, and has been able to consistently sell out his own events by sending out just ONE email to his list, which is unheard of to me. Make sure you listen to hear his secret. We don’t stop there! We talk music, scripting your event, implementing skits, minor touches you can add for your audience, and much more! 

What if you just want to BE on an international stage? Chris reveals the best practices for Americans, and locals who wants to speak on stages in the United Kingdom, as well as how you can get his attention and ultimately land his stage.

Chris Ducker is a serial entrepreneur, mentor, investor, Founder of Youpreneur, and Host of the Youpreneur Summit. As the author of The Rise of the Youpreneur, he helps people shift their mindsets, cultivate great reputations, and truly serve the people who need them. Chris is also a popular international keynote speaker, business blogger, and podcaster.

Learn the Secrets Behind:

• Utilizing music to orchestrate audience behavior at your events
• The power in scripting your event to the exact minute
• Speaking Etiquette on-stage in the UK versus the US - really! Creating that “wow” factor at the very START of your event, and you’ll never guess what it is! A “skit” you can implement at the beginning of your event that gives the audience a “wow” factor
• How to WIN his stage! 
• Making sure the meeting planner not only asks you to come back the next year but recommends you to every other meeting planner they know! Best practices to follow as a speaker (note: these are extremely important - meeting planners HATE the feeling of being “duped” by speakers they allowed on their stage) 
• Timing your event ticket sales for the BEST registration numbers
• The “little touches” you can add to your event that makes a BIG difference in the attendee experience 
• Marketing tricks for an event page that’s currently sold out 

• And much more! 

And much more! 

Connect with Chris Ducker:

• Instagram
• Twitter
• Facebook
• Company: Youpreneur
• youpreneur.com
• www.chrisducker.com

Quick Episode Summary:

• 0.02 What to expect today!
• 2:16 Welcome Chirs to the greenroom
• 2:65 Get to know Chris
• 5:00 The event that Chris runs
• 7:20 How Chris landed his epic venue
• 12:55 Picking the right music for your events
• 17:48 The biggest difference between UK events and events in the states
• 19:29 How to win over a UK crowd
• 23:16 What Christ looks for in a speaker
• 25:37 Being duped as an event planner
• 28:58 The worst thing any speaker could do
• 31:32 How to get on Chris's radar
• 35:07 How one email sold out Chris's event
• 38:25 The speakers who have impacted Chris the most
• 39:00 Up and coming speakers you should know about
• 40:00 Why are live events still important
• 41:05 Chris's favorite moment inside a greenroom
• 43:23 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Ed Dale, Inside the Greenroom! 

You may have heard me say that I believe your GREATEST marketing tool is your Signature Talk...in this episode, we discuss the power of refining and spreading your Signature Talk using online stages! We also cover mixing value with sales, winning at product launches, and why you should engage in deliberate practice. 

Ed Dale is one of today’s most renowned international marketing experts who I first met at the Traffic and Conversion Summit. Ed has launched several multi-million dollar brands and helped hundreds of thousands of entrepreneurs around the world get started in earning their very first dollar online and building a successful digital business. 

P.S. - Want early access to our FREE upcoming online workshop? Click here to get on the early bird list if you want to learn how to grow your audience, scale big, and make major impact!

We also cover:

• A misconception people believe when crafting their Signature Talk
• Secrets to improving your Signature Talk at a dramatic rate
• Why you should “fuse” delivering immense value & sales into a single talk - online or offline
• The flexible nature of online stages
• How to WIN at online product launches
• How many talks you need in order to succeed on both online and offline stages
• How Ed DOUBLED his conversion rate on stage (he went from a 7% to 14% conversion rate adjusting his Signature Talk)

• And much more! 

Connect with Ed Dale:

• Website: yourfirstdollar.com
• Facebook: www.facebook.com/eddalefan

Speakers That have Impacted Ed’s Life:

• John Carlton

Up & Coming Speakers:

• Liam Austin

Quick Episode Summary:

• 0.02 What to expect today! 
• 1:52 Meet Ed
• 2:37 Ed's bio
• 4:48 The power of a signature talk
• 11:51 The result of Ed crafting his signature talk
• 14:51 When your "closer" won't work
• 16:06 Using a stage talk on a webinar
• 18:56 Where Ed uses the AYR formula 
• 19:50 your greatest marketing tool
• 22:48 The power of online stages
• 27:33 How to make more money
• 30:25 Speed round
• 30:36 The speaker who has impacted Ed the most
• 32:28 Ed's favorite up and coming speaker
• 34:07 Why live events are still important
• 37:07 Ed's favorite moment inside a green room
• 42:18 Ed's final thoughts
• 44:00 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Ed Dale, Inside the Greenroom! 

You may have heard me say that I believe your GREATEST marketing tool is your Signature Talk...in this episode, we discuss the power of refining and spreading your Signature Talk using online stages! We also cover mixing value with sales, winning at product launches, and why you should engage in deliberate practice. 

Ed Dale is one of today’s most renowned international marketing experts who I first met at the Traffic and Conversion Summit. Ed has launched several multi-million dollar brands and helped hundreds of thousands of entrepreneurs around the world get started in earning their very first dollar online and building a successful digital business. 

P.S. - Want early access to our FREE upcoming online workshop? Click here to get on the early bird list if you want to learn how to grow your audience, scale big, and make major impact!

We also cover:

• A misconception people believe when crafting their Signature Talk
• Secrets to improving your Signature Talk at a dramatic rate
• Why you should “fuse” delivering immense value & sales into a single talk - online or offline
• The flexible nature of online stages
• How to WIN at online product launches
• How many talks you need in order to succeed on both online and offline stages
• How Ed DOUBLED his conversion rate on stage (he went from a 7% to 14% conversion rate adjusting his Signature Talk)

• And much more! 

Connect with Ed Dale:

• Website: yourfirstdollar.com
• Facebook: www.facebook.com/eddalefan

Speakers That have Impacted Ed’s Life:

• John Carlton

Up & Coming Speakers:

• Liam Austin

Quick Episode Summary:

• 0.02 What to expect today! 
• 1:52 Meet Ed
• 2:37 Ed's bio
• 4:48 The power of a signature talk
• 11:51 The result of Ed crafting his signature talk
• 14:51 When your "closer" won't work
• 16:06 Using a stage talk on a webinar
• 18:56 Where Ed uses the AYR formula 
• 19:50 your greatest marketing tool
• 22:48 The power of online stages
• 27:33 How to make more money
• 30:25 Speed round
• 30:36 The speaker who has impacted Ed the most
• 32:28 Ed's favorite up and coming speaker
• 34:07 Why live events are still important
• 37:07 Ed's favorite moment inside a green room
• 42:18 Ed's final thoughts
• 44:00 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Pedro Adao, Inside the Greenroom! 

A big mistake we’ve made in the past at Advance Your Reach is running a BIG event WITHOUT having a big community or following. We did them...but they were HARD to fill. Since then, we advise clients not to run their own events until they have a community established. 

However, in this episode, Pedro Adao proves us wrong! 

He filled seats for his first event WITHOUT having a large community, and spills the beans on how he did it – IN A VERY NICHE MARKET!! We also cover the economics of filling seats through paid advertising, the content you should bring to the table for live events, and how to be a great guest speaker! 

Pedro Adao is the author of The Finished Life, and Retired and Free. He is the founder of Fortress Financial and of The 100X Academy, a movement of Christian Entrepreneurs who desire higher levels of income, influence, and impact throughout their life and their business. Pedro has been a long-time friend and joined us at Reach Live 2019 as a judge at the speak-off! 

We also cover:

• How Pedro filled the seats for his first event WITHOUT a large community or list (note: he essentially broke one of my “rules” for running your own BIG events, and pulled it off. Learn how!)
• The magical power of creating a sense of “community” online BEFORE the live event date
• The harsh reality of selling tickets online with paid advertising
• The type of content you should be bringing to your own event that will make an audience WANT to show up live!
• Invited to speak at someone else’s event? Here’s what you should do to your Signature Talk 
• Why live events are more important now more than ever 

• And much more! 

Connect with Pedro Adao:

• Facebook: https://www.facebook.com/pmadao
• Company: 100x Academy
• Website: https://www.100xacademy.com/academy

Speakers That have Impacted Pedro’s Life:

• Bill Johnson
• Heidi Baker

Up and Coming Events that People Need to know about: 

• Sean Cannell 
• I am Focused on Industry Leaders b/c I am trying to level up my events. So the Russell Brunson’s and Pete Vargas’s of the world

Quick Episode Summary:

• 1:28 Welcome, Pedro!
• 2:20 Who is Pedro Adao
• 4:04 How God tricked Pedro
• 5:17 The best question to ask yourself
• 6:20 How Pedro launched an event with no list
• 7:16 The worst way to sell tickets
• 10:08 Why Pedro decided to have a live event
• 12:30 How to honor your speakers
• 16:32 What Pedro looks for in speakers
• 21:20 How speakers can serve events
• 22:50 The worst thing a speaker can do
• 24:42 The speakers who have impacted Pedro the most
• 25:23 Pedro's favorite up-and-coming speakers 26:47 Why Pedro thinks live events are still important
• 28:08 Pedro's favorite moment inside a greenroom