Inside The Greenroom | AYR

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Pedro Adao, Inside the Greenroom! 

A big mistake we’ve made in the past at Advance Your Reach is running a BIG event WITHOUT having a big community or following. We did them...but they were HARD to fill. Since then, we advise clients not to run their own events until they have a community established. 

However, in this episode, Pedro Adao proves us wrong! 

He filled seats for his first event WITHOUT having a large community, and spills the beans on how he did it – IN A VERY NICHE MARKET!! We also cover the economics of filling seats through paid advertising, the content you should bring to the table for live events, and how to be a great guest speaker! 

Pedro Adao is the author of The Finished Life, and Retired and Free. He is the founder of Fortress Financial and of The 100X Academy, a movement of Christian Entrepreneurs who desire higher levels of income, influence, and impact throughout their life and their business. Pedro has been a long-time friend and joined us at Reach Live 2019 as a judge at the speak-off! 

We also cover:

• How Pedro filled the seats for his first event WITHOUT a large community or list (note: he essentially broke one of my “rules” for running your own BIG events, and pulled it off. Learn how!)
• The magical power of creating a sense of “community” online BEFORE the live event date
• The harsh reality of selling tickets online with paid advertising
• The type of content you should be bringing to your own event that will make an audience WANT to show up live!
• Invited to speak at someone else’s event? Here’s what you should do to your Signature Talk 
• Why live events are more important now more than ever 

• And much more! 

Connect with Pedro Adao:

• Facebook: https://www.facebook.com/pmadao
• Company: 100x Academy
• Website: https://www.100xacademy.com/academy

Speakers That have Impacted Pedro’s Life:

• Bill Johnson
• Heidi Baker

Up and Coming Events that People Need to know about: 

• Sean Cannell 
• I am Focused on Industry Leaders b/c I am trying to level up my events. So the Russell Brunson’s and Pete Vargas’s of the world

Quick Episode Summary:

• 1:28 Welcome, Pedro!
• 2:20 Who is Pedro Adao
• 4:04 How God tricked Pedro
• 5:17 The best question to ask yourself
• 6:20 How Pedro launched an event with no list
• 7:16 The worst way to sell tickets
• 10:08 Why Pedro decided to have a live event
• 12:30 How to honor your speakers
• 16:32 What Pedro looks for in speakers
• 21:20 How speakers can serve events
• 22:50 The worst thing a speaker can do
• 24:42 The speakers who have impacted Pedro the most
• 25:23 Pedro's favorite up-and-coming speakers
  26:47 Why Pedro thinks live events are still important
• 28:08 Pedro's favorite moment inside a greenroom

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, John Ruhlin, Inside the Greenroom! 

John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 million reps). He now helps CEOs and sales teams drive referrals and open doors to elusive decision-makers through gifting – small gestures that make a BIG impact. 

In this episode, we discuss the best practices for creating wins for both the meeting planner and the speaker. John Ruhlin, not only produces his events but is also a featured keynote speaker at other major events, commanding fees of $25,000 domestically to over $50,000 internationally! We also discuss prospecting strategies, bartering fees, building relationships with clients, and small “ninja tips” that ultimately make a big difference. 

John Ruhlin is the founder of the Ruhlin Group, a gift logistics company that helps clients like the Chicago Bulls, Wells Fargo, Caesars Entertainment, the Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies. 

P.S. - Want a free copy of John’s AMAZING Giftology book? Tell us what your dream stage is!

Simply go to Advance Your Reach’s Facebook Page, tag me @PeteVargas and say “Pete, I heard you on John Ruhlin’s podcast and my dream stage is ___.” We’re going to give away a FREE copy of Giftology for the first 10 people who tag me and share their dream stage. I’ve given away hundreds of copies of this book before, and I want to give away 10 more, because it’s just that amazing!

We also cover:

• The positive traits John Ruhlin looks for in the speakers he selects for his events
• The “red flags” to look out for that cause John to say, “I never want to be part of that event again!” 
• Ninja tips for meeting planners on how to serve as a “matchmaker” and be able to orchestrate a seemingly serendipitous relationship among the attendees 
• Why you should never “nickel and dime” your speakers when it comes to travel fees, hotel rooms, and other types of accommodations
• How to make a lasting impression on the speakers you invite to your events (note: John admits he’d be willing to cut his speaking fee in half if meeting planners follow these principles!)
• Where the GOLDMINE is for featured speakers at events and how meeting planners can assist in facilitating the best possible results
• When you should barter your entire fee as a speaker 
• How to create a “triple win” among the meeting planner, yourself, and the audience
• The “Proverbs mentality” that helped John Ruhlin command keynote fees of $25,000 domestically, and $50,000 internationally
• A lesser-known, but highly-effective place you can redirect your marketing budget to, so that you can make a HUGE impact on your clients and customers
• Packaging matters! Why John sends clients $100 books
• The percentage of revenue John invests BACK into his relationships, and how this affects his business
• And much more! 

Mentioned Resources:

• Giftology book 
• Giftologyplan.com
• Free Resource: giftologygroup.com/giftologyplan
• Facebook
• johnruhlin.com
• giftologygroup.com

Connect with John Ruhlin:

• Guest Contact Info: 
• Website: http://halelrod.com
• Facebook: https://www.facebook.com/groups/MyTMMCommunity/
• Email: [email protected]
• Instagram: https://www.instagram.com/hal_elrod/
• Twitter: https://twitter.com/HalElrod

Speakers That have Impacted John’s Life:

• - Tom Searcy(Close the deal like warren buffet) believed in me before I believed in myself.
• - Jeff Piken (who wrote the forward for gift logy

Events that have made an Impact on Johns Life: 

• - Advisors Excel
• - Baby Bathwater

Up and Coming Events that People Need to know about: 

• - Genius Network
• - War Room
• - Mastermind Talks

Quick Episode Summary: 

• 0.02 What's happening in the greenroom today
• 2.22 Welcome John inside the green room!
• 3:24 Why John does what he does
• 5:51 The most valuable asset speakers have
• 6:07 John's favorite events to speak at
• 11:01 Setting up your speakers for success
• 13:52 What makes an event bad
• 22:59 The Proverbs 8:16 mentality
• 27:09 How to get John's book for free
• 27:59 John's advice to new speakers
• 30:43 Speed round
• 31:15 The speakers that have impacted John the most
• 32:38 The event that has impacted John the most
• 33:19 Events everyone needs to know about
• 34:07 Why live events are still important
• 35:14 John's favorite moment inside a greenroom
• 36:53 Practical advice for speakers and event planners
• 39:57 John's BHAG
• 41:52 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, John Ruhlin, Inside the Greenroom! 

John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 million reps). He now helps CEOs and sales teams drive referrals and open doors to elusive decision-makers through gifting – small gestures that make a BIG impact. 

In this episode, we discuss the best practices for creating wins for both the meeting planner and the speaker. John Ruhlin, not only produces his events but is also a featured keynote speaker at other major events, commanding fees of $25,000 domestically to over $50,000 internationally! We also discuss prospecting strategies, bartering fees, building relationships with clients, and small “ninja tips” that ultimately make a big difference. 

John Ruhlin is the founder of the Ruhlin Group, a gift logistics company that helps clients like the Chicago Bulls, Wells Fargo, Caesars Entertainment, the Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies. 

P.S. - Want a free copy of John’s AMAZING Giftology book? Tell us what your dream stage is!

Simply go to Advance Your Reach’s Facebook Page, tag me @PeteVargas and say “Pete, I heard you on John Ruhlin’s podcast and my dream stage is ___.” We’re going to give away a FREE copy of Giftology for the first 10 people who tag me and share their dream stage. I’ve given away hundreds of copies of this book before, and I want to give away 10 more, because it’s just that amazing!

We also cover:

• The positive traits John Ruhlin looks for in the speakers he selects for his events
• The “red flags” to look out for that cause John to say, “I never want to be part of that event again!” 
• Ninja tips for meeting planners on how to serve as a “matchmaker” and be able to orchestrate a seemingly serendipitous relationship among the attendees 
• Why you should never “nickel and dime” your speakers when it comes to travel fees, hotel rooms, and other types of accommodations
• How to make a lasting impression on the speakers you invite to your events (note: John admits he’d be willing to cut his speaking fee in half if meeting planners follow these principles!)
• Where the GOLDMINE is for featured speakers at events and how meeting planners can assist in facilitating the best possible results
• When you should barter your entire fee as a speaker 
• How to create a “triple win” among the meeting planner, yourself, and the audience
• The “Proverbs mentality” that helped John Ruhlin command keynote fees of $25,000 domestically, and $50,000 internationally
• A lesser-known, but highly-effective place you can redirect your marketing budget to, so that you can make a HUGE impact on your clients and customers
• Packaging matters! Why John sends clients $100 books
• The percentage of revenue John invests BACK into his relationships, and how this affects his business
• And much more! 

Mentioned Resources:

• Giftology book 
• Giftologyplan.com
• Free Resource: giftologygroup.com/giftologyplan
• Facebook
• johnruhlin.com
• giftologygroup.com

Connect with John Ruhlin:

• Guest Contact Info: 
• Website: http://halelrod.com
• Facebook: https://www.facebook.com/groups/MyTMMCommunity/
• Email: [email protected]
• Instagram: https://www.instagram.com/hal_elrod/
• Twitter: https://twitter.com/HalElrod

Speakers That have Impacted John’s Life:

• - Tom Searcy(Close the deal like warren buffet) believed in me before I believed in myself.
• - Jeff Piken (who wrote the forward for gift logy

Events that have made an Impact on Johns Life: 

• - Advisors Excel
• - Baby Bathwater

Up and Coming Events that People Need to know about: 

• - Genius Network
• - War Room
• - Mastermind Talks

Quick Episode Summary: 

• 0.02 What's happening in the greenroom today
• 2.22 Welcome John inside the green room!
• 3:24 Why John does what he does
• 5:51 The most valuable asset speakers have
• 6:07 John's favorite events to speak at
• 11:01 Setting up your speakers for success
• 13:52 What makes an event bad
• 22:59 The Proverbs 8:16 mentality
• 27:09 How to get John's book for free
• 27:59 John's advice to new speakers
• 30:43 Speed round
• 31:15 The speakers that have impacted John the most
• 32:38 The event that has impacted John the most
• 33:19 Events everyone needs to know about
• 34:07 Why live events are still important
• 35:14 John's favorite moment inside a greenroom
• 36:53 Practical advice for speakers and event planners
• 39:57 John's BHAG
• 41:52 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Hal Elrod, Inside the Greenroom! 

In this episode, we discuss Hal’s journey as a keynote speaker. He started out speaking at colleges for just $2,500, and his fee multiplied tenfold to $25,000 or more! This episode is PACKED with golden tips for speakers - we cover the very best practices you should follow when starting out, how to overcome imposter syndrome, how to negotiate (and raise) your speaking fees, and the power of authenticity. 

Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time. As one of the highest-rated keynote speakers in America, creator of one of the fastest-growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 37 languages, has over 3,000 five-star Amazon reviews and has impacted the lives of over people in 70+ countries—he is doing exactly that.

P.S. - Want a free copy of The Miracle Morning? Simply review the podcast! 

This is a TOP top book that I highly recommend. I’ve put hundreds of copies in the hands of employees, customers, and friends - and I’ve decided to give away even more today. Simply go to iTunes, leave us a rating and a review, and the first 12 people will get a FREE copy of The Miracle Morning! 

We also cover:

• How to focus more on the implementation side when running live events, rather than just information
• Hal’s actionable advice for speakers just starting out
• The major difference between speaking at colleges vs. speaking to a corporate audience
• A “ninja tip” every speaker should implement immediately following a speaking engagement
• The best practices you should abide by when negotiating speaking fees 
• How to charge what you’re worth, and when you should give yourself “permission” to raise speaking fees
• The power of authenticity: why you should EXPOSE your own flaws on stage 
• And much more! 

Mentioned Resources:

• Miracle Equation
• Miracle Morning

Connect with Hal Elrod:

• halelrod.com
• Facebook
• Email: [email protected]
• Instagram
• Twitter

Speakers That have Impacted Hals Life:

• Tony Robbins
• Brendon Burchard

Up and Comings Speakers the world need to know about

• Jon Bergoff
• Jon Broman (Front row dads) 

Quick Episode Summary:

• 0.02 What to expect today
• 2:38 Welcome Hal inside the greenroom!
• 3:14 Who is Hal Elrod?7:38 How to get Hal's book for FREE
• 8:30 How Hal's event got started
• 12:25 What makes Hal's  event great
• 15:31 The question al meeting planners should be asking
• 16:59 How many keynotes Hal gives in a year
• 19:47 The hack to land college stages
• 22:23 Hal's tip for every speaker
• 24:58 How Hal made a name for himself
• 27:04 What speakers should charge when you're starting out
• 27:56 When to increase your fees
• 29:32 The secret to charging high fees
• 30:52 How to become the expert on any topic
• 34:30 Hal's epiphany at a comedy show
• 36:17 Hal's favorite up-and-coming speakers
• 36:43 Why live events are still important
• 41:05 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Hal Elrod, Inside the Greenroom! 

In this episode, we discuss Hal’s journey as a keynote speaker. He started out speaking at colleges for just $2,500, and his fee multiplied tenfold to $25,000 or more! This episode is PACKED with golden tips for speakers - we cover the very best practices you should follow when starting out, how to overcome imposter syndrome, how to negotiate (and raise) your speaking fees, and the power of authenticity. 

Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time. As one of the highest-rated keynote speakers in America, creator of one of the fastest-growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 37 languages, has over 3,000 five-star Amazon reviews and has impacted the lives of over people in 70+ countries—he is doing exactly that.

P.S. - Want a free copy of The Miracle Morning? Simply review the podcast! 

This is a TOP top book that I highly recommend. I’ve put hundreds of copies in the hands of employees, customers, and friends - and I’ve decided to give away even more today. Simply go to iTunes, leave us a rating and a review, and the first 12 people will get a FREE copy of The Miracle Morning! 

We also cover:

• How to focus more on the implementation side when running live events, rather than just information
• Hal’s actionable advice for speakers just starting out
• The major difference between speaking at colleges vs. speaking to a corporate audience
• A “ninja tip” every speaker should implement immediately following a speaking engagement
• The best practices you should abide by when negotiating speaking fees 
• How to charge what you’re worth, and when you should give yourself “permission” to raise speaking fees
• The power of authenticity: why you should EXPOSE your own flaws on stage 
• And much more! 

Mentioned Resources:

• Miracle Equation
• Miracle Morning

Connect with Hal Elrod:

• halelrod.com
• Facebook
• Email: [email protected]
• Instagram
• Twitter

Speakers That have Impacted Hals Life:

• Tony Robbins
• Brendon Burchard

Up and Comings Speakers the world need to know about

• Jon Bergoff
• Jon Broman (Front row dads) 

Quick Episode Summary:

• 0.02 What to expect today
• 2:38 Welcome Hal inside the greenroom!
• 3:14 Who is Hal Elrod?7:38 How to get Hal's book for FREE
• 8:30 How Hal's event got started
• 12:25 What makes Hal's  event great
• 15:31 The question al meeting planners should be asking
• 16:59 How many keynotes Hal gives in a year
• 19:47 The hack to land college stages
• 22:23 Hal's tip for every speaker
• 24:58 How Hal made a name for himself
• 27:04 What speakers should charge when you're starting out
• 27:56 When to increase your fees
• 29:32 The secret to charging high fees
• 30:52 How to become the expert on any topic
• 34:30 Hal's epiphany at a comedy show
• 36:17 Hal's favorite up-and-coming speakers
• 36:43 Why live events are still important
• 41:05 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Daniel Tardy from Ramsey Solutions, Inside the Greenroom! 

When Daniel first started with his position at Ramsey Solutions, his primary task was to fill Dave Ramsey’s event within 90 days. After cold calling and working long hours, he helped sell out the event and has never looked back! He has served as the company’s Executive Vice President, Board Member, and Meeting Planner for live Dave Ramsey’s live events over the past 15 years. 

In this episode, we dig into the nitty-gritty details of what it takes to both FILL and RUN a world-class yearly event - creating an experience that has people enthusiastically come back annually. We cover multiple subjects such as: the internal mindset you must have before you start, establishing a community, reducing buyer’s remorse, running a yearly event, and creating a WOW experience every time. 

For the speakers listening, Daniel covers how him and the team goes about selecting a speaker, and what you should bring to the table if you’re not a “big name.”

We also cover:

• How Daniel filled Dave Ramsay’s very first event within a 90 day timeline (note: this was a “do or die” situation as his compensation was tied to filling those seats!)
• Looking to start a business and eventually run your own events? Learn the key questions you should start with before anything
• Where to look when it comes to finding motivated staff to fill your events
• What you should strive for in order to have attendees say “I'm going to trust you with this money to come to this conference.” 
• The level of service you should provide when it comes to selling high ticket events that have a starting price of $2,000!
• The “little touches” you can give to attendees from the moment someone signs up, to the start of the event 
• Isolation is the enemy! How to “manufacture” experiences designated to encourage attendees to interact with each other & build relationships 
• What attendees truly value at live events (note: this goes beyond the information dispensed)
• Ways to establish a community before the live event even happens
• How to instantly add value and reduce “buyer’s remorse” for attendees who sign up for an event
• The dangers of having a “template” when running yearly events
• The process Daniel goes through to filter & find high quality speakers for Ramsey’s live events
• When audience surveys can backfire as a feedback mechanism for your events
• How to stand out as a speaker, even if you’re not considered a “big name” in the industry
• And much more!

Quick Episode Summary:

• 0:27 Let's step into the Greenroom!
• 0:38 Welcome Daniel1:27 What is Entreleader?
• 4:33 How Daniel used local stages
• 5:04 Dave Ramsey's first leadership event
• 6:00 What is your playbook?
• 6:58 Your story is enough
• 10:18 The key that kept their event growing
• 12:39 The playbook to Dave Ramsey's event
• 15:36 How an App can upgrade your event
• 20:43 How many speakers Dylan books
• 28:11 How to land Dave Ramsey's stage
• 31:16 The speaker that has impacted Daniel the most
• 32:38 Daniel favorite up-and-comers
• 33:55 Why live events are still important
• 35:26 Daniel favorite moment inside a green room
• 37:34 Final thoughts 

Connect with Daniel:

• Website: www.daveramsey.com
• Tickets to the event: www.daveramsey.com/events

Mentioned Speakers:

• Zig Ziglar - www.facebook.com/ZigZiglar
• Speakers to pay attention to: Rabbi Daniel Lapin - www.facebook.com/youneedarabbi

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Daniel Tardy from Ramsey Solutions, Inside the Greenroom! 

When Daniel first started with his position at Ramsey Solutions, his primary task was to fill Dave Ramsey’s event within 90 days. After cold calling and working long hours, he helped sell out the event and has never looked back! He has served as the company’s Executive Vice President, Board Member, and Meeting Planner for live Dave Ramsey’s live events over the past 15 years. 

In this episode, we dig into the nitty-gritty details of what it takes to both FILL and RUN a world-class yearly event - creating an experience that has people enthusiastically come back annually. We cover multiple subjects such as: the internal mindset you must have before you start, establishing a community, reducing buyer’s remorse, running a yearly event, and creating a WOW experience every time. 

For the speakers listening, Daniel covers how him and the team goes about selecting a speaker, and what you should bring to the table if you’re not a “big name.”

We also cover:

• How Daniel filled Dave Ramsay’s very first event within a 90 day timeline (note: this was a “do or die” situation as his compensation was tied to filling those seats!)
• Looking to start a business and eventually run your own events? Learn the key questions you should start with before anything
• Where to look when it comes to finding motivated staff to fill your events
• What you should strive for in order to have attendees say “I'm going to trust you with this money to come to this conference.” 
• The level of service you should provide when it comes to selling high ticket events that have a starting price of $2,000!
• The “little touches” you can give to attendees from the moment someone signs up, to the start of the event 
• Isolation is the enemy! How to “manufacture” experiences designated to encourage attendees to interact with each other & build relationships 
• What attendees truly value at live events (note: this goes beyond the information dispensed)
• Ways to establish a community before the live event even happens
• How to instantly add value and reduce “buyer’s remorse” for attendees who sign up for an event
• The dangers of having a “template” when running yearly events
• The process Daniel goes through to filter & find high quality speakers for Ramsey’s live events
• When audience surveys can backfire as a feedback mechanism for your events
• How to stand out as a speaker, even if you’re not considered a “big name” in the industry
• And much more!

Quick Episode Summary:

• 0:27 Let's step into the Greenroom!
• 0:38 Welcome Daniel1:27 What is Entreleader?
• 4:33 How Daniel used local stages
• 5:04 Dave Ramsey's first leadership event
• 6:00 What is your playbook?
• 6:58 Your story is enough
• 10:18 The key that kept their event growing
• 12:39 The playbook to Dave Ramsey's event
• 15:36 How an App can upgrade your event
• 20:43 How many speakers Dylan books
• 28:11 How to land Dave Ramsey's stage
• 31:16 The speaker that has impacted Daniel the most
• 32:38 Daniel favorite up-and-comers
• 33:55 Why live events are still important
• 35:26 Daniel favorite moment inside a green room
• 37:34 Final thoughts 

Connect with Daniel:

• Website: www.daveramsey.com
• Tickets to the event: www.daveramsey.com/events

Mentioned Speakers:

• Zig Ziglar - www.facebook.com/ZigZiglar
• Speakers to pay attention to: Rabbi Daniel Lapin - www.facebook.com/youneedarabbi

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Jarrod Glandt, Inside the Greenroom! In this episode, we discuss the number one challenge every meeting planner faces – filling up the seats at their event! PLUS we dive into how a speaker can win large stages and events. 

Jarrod Glant is the meeting planner for the largest entrepreneurial event in the WORLD – 10X Growth Conference. This was the biggest stage I’ve ever been on! This episode dives into the nitty-gritty details of what it takes to fill an arena with over 30,000 people. Jarrod also shares how 

Jarrod Glandt is Vice President of Business Development and Sales at Grant Cardone Enterprises, the world’s premier sales and management training company. He also co-hosts the weekly webcast series focused on millennial business and success, “Young Hustlers.” His remarkable working relationship with Grant Cardone started in 2010 and guided by that mentorship he is now a multi-millionaire and in the top one-percent income bracket of his peer group. 

P.S. - 10x 2020 is coming up!! Grab your seats! February 21-23 10xgrowthcon.com/VIP

We also cover:

• The main things that worked (and didn’t work) in filling the LARGEST entrepreneurial event in the world
• The number of emails sent out to promote the 10X Growth Conference
• Ways to “wordsmith” and repackage content to promote your event
• The number of months the Cardone team promoted the 10X Growth Conference
• The “outbound” marketing methods the Cardone team used to promote the 10X Growth Conference
• The biggest challenges of running big events (aside from filling seats)
• The traits a speaker must have to land a large event
• Why “money” is not always valuable to a meeting planner (note: someone offered $500,000 to speak at the 10X Growth Con, and they were rejected) 
• The power of knowing a meeting planners “DBM” (hint: knowing this will tremendously increase the chance of landing their stage)

Mentioned Resources:

• 10x GrowthCon 2020: Grab your seats! February 21-23 10xgrowthcon.com/VIP

Quick Episode Summary:

• 2:41 Welcome Jarrod inside the greenroom!
• 3:07 Get to know Jarrod
• 10:51 One of the biggest pain points in event planning
• 11:41 The playbook to filling an event
• 18:28 Relying on speakers to sell out your event
• 21:18 Sneak peek of the 10X growth con
• 22:51 Focusing on your attendee's experience
• 25:28 How to land a Grant Cardone stage
• 29:06 Fining event planners dominate buying motive
• 30:20 How Jarrod protects the brand
• 31:34 The speakers who have impacted Jarrod the most
• 32:22 Jarrod's favorite up-and-coming speaker
• 32:34 Why live events are still important
• 33:34 Jarrod's favorite moment inside a greenroom
• 34:17 Jarrod's final thoughts
• 35:42 My biggest takeaways

Connect with Jarrod:

• grantcardone.com
• 10xgrowthcon.com
• Facebook
• LinkedIn
• Twitter

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Jarrod Glandt, Inside the Greenroom! In this episode, we discuss the number one challenge every meeting planner faces – filling up the seats at their event! PLUS we dive into how a speaker can win large stages and events. 

Jarrod Glant is the meeting planner for the largest entrepreneurial event in the WORLD – 10X Growth Conference. This was the biggest stage I’ve ever been on! This episode dives into the nitty-gritty details of what it takes to fill an arena with over 30,000 people. Jarrod also shares how 

Jarrod Glandt is Vice President of Business Development and Sales at Grant Cardone Enterprises, the world’s premier sales and management training company. He also co-hosts the weekly webcast series focused on millennial business and success, “Young Hustlers.” His remarkable working relationship with Grant Cardone started in 2010 and guided by that mentorship he is now a multi-millionaire and in the top one-percent income bracket of his peer group. 

P.S. - 10x 2020 is coming up!! Grab your seats! February 21-23 10xgrowthcon.com/VIP

We also cover:

• The main things that worked (and didn’t work) in filling the LARGEST entrepreneurial event in the world
• The number of emails sent out to promote the 10X Growth Conference
• Ways to “wordsmith” and repackage content to promote your event
• The number of months the Cardone team promoted the 10X Growth Conference
• The “outbound” marketing methods the Cardone team used to promote the 10X Growth Conference
• The biggest challenges of running big events (aside from filling seats)
• The traits a speaker must have to land a large event
• Why “money” is not always valuable to a meeting planner (note: someone offered $500,000 to speak at the 10X Growth Con, and they were rejected) 
• The power of knowing a meeting planners “DBM” (hint: knowing this will tremendously increase the chance of landing their stage)

Mentioned Resources:

• 10x GrowthCon 2020: Grab your seats! February 21-23 10xgrowthcon.com/VIP

Quick Episode Summary:

• 2:41 Welcome Jarrod inside the greenroom!
• 3:07 Get to know Jarrod
• 10:51 One of the biggest pain points in event planning
• 11:41 The playbook to filling an event
• 18:28 Relying on speakers to sell out your event
• 21:18 Sneak peek of the 10X growth con
• 22:51 Focusing on your attendee's experience
• 25:28 How to land a Grant Cardone stage
• 29:06 Fining event planners dominate buying motive
• 30:20 How Jarrod protects the brand
• 31:34 The speakers who have impacted Jarrod the most
• 32:22 Jarrod's favorite up-and-coming speaker
• 32:34 Why live events are still important
• 33:34 Jarrod's favorite moment inside a greenroom
• 34:17 Jarrod's final thoughts
• 35:42 My biggest takeaways

Connect with Jarrod:

• grantcardone.com
• 10xgrowthcon.com
• Facebook
• LinkedIn
• Twitter

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Ryan Deiss from the Traffic & Conversion Summit, inside the Greenroom! In this episode, we discuss the Top 4 Event Business models – and how you REALLY make money from events. PLUS, if you’re a speaker, Ryan shares the BEST way to stand out and get hired – even if you’re not well known! 

When I first heard Ryan Deiss on live stage a few years ago, he blew my mind – before that, I didn’t know ANYTHING about digital marketing. He’s the one who introduced me to the power of online stages, and he’s been a valuable mentor in my business. As someone who’s been running his own events for a whopping 10 years, Ryan is THE person to learn from!

Ryan Deiss is a bestselling author, founder, and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

We also cover:

• The #1 sentence that will win you a stage
• The 8 things he looks for in a speaker (you NEED to know these!)
• The harsh reality of the exorbitant costs that come with running your own events
• The easiest thing you can SELL at a live event
• A fallacy most meeting planners believe when running their own events (note: this is especially true if you’re just getting started)
• Why you should NOT rely on ticket sales to make a profit at an event
• The two primary revenue streams for live events
• The three primary “event models” Ryan has discovered, and the business model that comes along for each of them (note: this includes a fourth “bonus” event model Ryan discovered by accident, which is a hybrid of two of them) 
• How to run an event in a way to keep the sponsors happy (note: sponsors often pay $10-30k for a single booth at an event)
• The dangers of running events at union hotels (note: this caused Ryan to lose over $200k from one event because of this)
• Best practices on how to structure your content while you’re on stage, including an example of a featured speaker
• When to share your biography on stage
• The most important thing about the first 2 minutes of your talk
• And much more!

[CLICK HERE TO SEE ALL RESOURCES]

Quick Episode Summary:

• 3:53 Welcome Ryan to the greenroom!
• 4:12 Who is Ryan?
• 7:43 What made Ryan continue to do events
• 8:05 The easiest thing to sell at an event
• 9:34 Making events profitable
• 15:12 The four types of events
• 20:19 The best accident
• 23:35 How to make money on events
• 25:25 Selling Traffic and Conversion
• 27:03 The biggest mistakes Ryan has made
• 32:32 How speakers can catch Ryan's attention
• 37:30 Ryan's honest speaker feedback
• 40:05 The most important minutes of your talk
• 41:52 The speakers who have impacted Ryan the most
• 44:06 Ryan's favorite up-and-coming speakers
• 46:18 Why live events are still important
• 47:07 Ryan's favorite moment inside a greenroom
• 49:08 Finial thoughts with Ryan
• 50:15 My biggest takeaways

Connect with Ryan:

• Facebook
• trafficandconversionsummit.com
• LinkedIn
• 12 Women in Marketing to Watch out Forb- Digital Marketer