Inside The Greenroom | AYR

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Ryan Deiss from the Traffic & Conversion Summit, inside the Greenroom! In this episode, we discuss the Top 4 Event Business models – and how you REALLY make money from events. PLUS, if you’re a speaker, Ryan shares the BEST way to stand out and get hired – even if you’re not well known! 

When I first heard Ryan Deiss on live stage a few years ago, he blew my mind – before that, I didn’t know ANYTHING about digital marketing. He’s the one who introduced me to the power of online stages, and he’s been a valuable mentor in my business. As someone who’s been running his own events for a whopping 10 years, Ryan is THE person to learn from!

Ryan Deiss is a bestselling author, founder, and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

We also cover:

• The #1 sentence that will win you a stage
• The 8 things he looks for in a speaker (you NEED to know these!)
• The harsh reality of the exorbitant costs that come with running your own events
• The easiest thing you can SELL at a live event
• A fallacy most meeting planners believe when running their own events (note: this is especially true if you’re just getting started)
• Why you should NOT rely on ticket sales to make a profit at an event
• The two primary revenue streams for live events
• The three primary “event models” Ryan has discovered, and the business model that comes along for each of them (note: this includes a fourth “bonus” event model Ryan discovered by accident, which is a hybrid of two of them) 
• How to run an event in a way to keep the sponsors happy (note: sponsors often pay $10-30k for a single booth at an event)
• The dangers of running events at union hotels (note: this caused Ryan to lose over $200k from one event because of this)
• Best practices on how to structure your content while you’re on stage, including an example of a featured speaker
• When to share your biography on stage
• The most important thing about the first 2 minutes of your talk
• And much more!

[CLICK HERE TO SEE ALL RESOURCES]

Quick Episode Summary:

• 3:53 Welcome Ryan to the greenroom!
• 4:12 Who is Ryan?
• 7:43 What made Ryan continue to do events
• 8:05 The easiest thing to sell at an event
• 9:34 Making events profitable
• 15:12 The four types of events
• 20:19 The best accident
• 23:35 How to make money on events
• 25:25 Selling Traffic and Conversion
• 27:03 The biggest mistakes Ryan has made
• 32:32 How speakers can catch Ryan's attention
• 37:30 Ryan's honest speaker feedback
• 40:05 The most important minutes of your talk
• 41:52 The speakers who have impacted Ryan the most
• 44:06 Ryan's favorite up-and-coming speakers
• 46:18 Why live events are still important
• 47:07 Ryan's favorite moment inside a greenroom
• 49:08 Finial thoughts with Ryan
• 50:15 My biggest takeaways

Connect with Ryan:

• Facebook
• trafficandconversionsummit.com
• LinkedIn
• 12 Women in Marketing to Watch out Forb- Digital Marketer
  
  

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome one of my mentors, Michael Hyatt, inside the Greenroom! In this episode, we discuss how to overcome the fear of speaking, avoid the “road warrior” trap, and how to host a world-class live event. 

Earlier in my career, I attended one of Michael’s events and I was absolutely blown away by the quality of the content, as well as the event experience. He taught me how it’s possible to win in both business and life, without having to sacrifice your family in the process. This episode is PACKED with value as we cover a variety of golden nuggets throughout. 

Michael Hyatt is the former chairman and CEO of Thomas Nelson Publishers, and now a bestselling author, speaker, and successful entrepreneur. He serves as an influential voice on the topics of leadership, business growth, goal-setting, and productivity. In fact, his business was recently added to the Inc. 5000 list of America’s fastest-growing private companies for the third year in a row. 

P.S. - If you’re a meeting planner (or someone who plans to run events in the future) I URGE you to download a free gift Michael Hyatt created called, “Exceed Expectations with Every Event”. You can download it by clicking here. 

We also cover:

• How Michael overcame stage fright – and how you can too!
• The “hustle fallacy,” and how working fewer hours with 100 vacation days led to a 62% growth in his company.
• The Relentless Wow: How to create a jaw-dropping event experience that exceeds expectations.
• The Double Win!
• Escape from the “road warrior” speaker trap and have MORE impact, while traveling less.
• The speakers who had the biggest influence on Michael (including the best speaker he’s ever seen)! 
• The best “up & coming” speakers Michael has observed.
• Why live events will NOT stop being effective - no matter how much technology advances.

Mentioned Resources:

• The EXACT Affirmations Michael does before getting on stage
• Speak Boldly Video Training: Pete's Step-by-Step Framework to Get Over Stage Fright & Speak with Confidence
• Speak Boldly Framework PDF Download: Convenient PDF to help you anytime you start getting nervous!

[CLICK HERE TO SEE ALL RESOURCES]

Quick Episode Summary:

• 2:05 Welcome Michael inside the greenroom!
• 3:41 Why Michael does what he does
• 6:58 The truth about hustling
• 12:11 Love is in the details
• 16:18 Creating a wow factor
• 19:48 The two reasons people avoid public speaking
• 20:31 Overcoming stage fright
• 25:42 Why Michael started speaking again
• 30:13 The speakers who have impacted Michael the most
• 32:01 Michael's favorite up-and-coming speakers
• 34:19 Why live events are still important
• 35:27 Michael's favorite greenroom experience
• 37:44 Michaels final thoughts
• 39:58 My biggest takeaways

Connect With Michael:

• Facebook: Michael Hyatt
• Website: michaelhyatt.com
• SM Links: @michaelhyatt on Instagram and Twitter

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome one of my mentors, Michael Hyatt, inside the Greenroom! In this episode, we discuss how to overcome the fear of speaking, avoid the “road warrior” trap, and how to host a world-class live event. 

Earlier in my career, I attended one of Michael’s events and I was absolutely blown away by the quality of the content, as well as the event experience. He taught me how it’s possible to win in both business and life, without having to sacrifice your family in the process. This episode is PACKED with value as we cover a variety of golden nuggets throughout. 

Michael Hyatt is the former chairman and CEO of Thomas Nelson Publishers, and now a bestselling author, speaker, and successful entrepreneur. He serves as an influential voice on the topics of leadership, business growth, goal-setting, and productivity. In fact, his business was recently added to the Inc. 5000 list of America’s fastest-growing private companies for the third year in a row. 

P.S. - If you’re a meeting planner (or someone who plans to run events in the future) I URGE you to download a free gift Michael Hyatt created called, “Exceed Expectations with Every Event”. You can download it by clicking here. 

We also cover:

• How Michael overcame stage fright – and how you can too!
• The “hustle fallacy,” and how working fewer hours with 100 vacation days led to a 62% growth in his company.
• The Relentless Wow: How to create a jaw-dropping event experience that exceeds expectations.
• The Double Win!
• Escape from the “road warrior” speaker trap and have MORE impact, while traveling less.
• The speakers who had the biggest influence on Michael (including the best speaker he’s ever seen)! 
• The best “up & coming” speakers Michael has observed.
• Why live events will NOT stop being effective - no matter how much technology advances.

Mentioned Resources:

• The EXACT Affirmations Michael does before getting on stage
• Speak Boldly Video Training: Pete's Step-by-Step Framework to Get Over Stage Fright & Speak with Confidence
• Speak Boldly Framework PDF Download: Convenient PDF to help you anytime you start getting nervous!

[CLICK HERE TO SEE ALL RESOURCES]

Quick Episode Summary:

• 2:05 Welcome Michael inside the greenroom!
• 3:41 Why Michael does what he does
• 6:58 The truth about hustling
• 12:11 Love is in the details
• 16:18 Creating a wow factor
• 19:48 The two reasons people avoid public speaking
• 20:31 Overcoming stage fright
• 25:42 Why Michael started speaking again
• 30:13 The speakers who have impacted Michael the most
• 32:01 Michael's favorite up-and-coming speakers
• 34:19 Why live events are still important
• 35:27 Michael's favorite greenroom experience
• 37:44 Michaels final thoughts
• 39:58 My biggest takeaways

Connect With Michael:

• Facebook: Michael Hyatt
• Website: michaelhyatt.com
• SM Links: @michaelhyatt on Instagram and Twitter

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected]

 Welcome Don Shaffer, the Executive Director at CADA, inside the Greenroom! In this episode, we discuss the true meaning of a dream stage – from winning the stage to winning over the audience.

The California Association of Directors of Activities(CADA) is the largest statewide support network for Activities Directors in the nation. Their mission is to promote and support leadership development through student activities. 

Don Shaffer has been the meeting planner for this event for 25 years, and it took me and my team a whopping 4 years to win his stage. BUT – it was worth it – the results were spectacular. The entire experience formed the foundation of a principle we use EVERY day today: A Dream Stage. 

We also cover:

• How to find the REAL decision-maker at an event, and how to connect with them. 
• Running 100 events a year: How they REALLY pull it off.
• The keys to creating an unforgettable experience for your attendees.
• Their Event Checklist: Before, during, and after the event.
• Secrets to communicating so everyone has a great event experience! 
• Finally, we dive deep into your WHY.

 Quick Episode Summary:

• 4:35 Welcome Don Inside The Greenroom!
• 5:00 How long Don has been with CADA
• 5:39 What is CADA?
• 7:06 How many speakers CADA hires every year
• 8:39 How CADA runs 100 events each year
• 10:15 What every event can learn from CADA
• 11:39 How CADA generates revenue
• 14:10 Who controls CADA's stages
• 15:05 The definition of s Dream Stage
• 17:10 How you can start booking more stages
• 18:59 The mistake I made when trying to book CADA
• 23:50 The careers CADA has launched
• 25:44 Don's advice to all speakers
• 27:41 The speaker who has impacted Don the most
• 28:01 Don's favorite up-and-coming speakers
• 28:50 Why live events still matter to Don
• 29:35 Don's favorite moment inside a green room
• 33:21 Always remember your WHY
• 34:27 My biggest takeaway

Connect With Don:

• Facebook
• www.CADA1.org
• LinkedIn
• [email protected]

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
  
• Website: advanceyourreach.com
• Email: [email protected]

 Welcome Don Shaffer, the Executive Director at CADA, inside the Greenroom! In this episode, we discuss the true meaning of a dream stage – from winning the stage to winning over the audience.

The California Association of Directors of Activities(CADA) is the largest statewide support network for Activities Directors in the nation. Their mission is to promote and support leadership development through student activities. 

Don Shaffer has been the meeting planner for this event for 25 years, and it took me and my team a whopping 4 years to win his stage. BUT – it was worth it – the results were spectacular. The entire experience formed the foundation of a principle we use EVERY day today: A Dream Stage. 

We also cover:

• How to find the REAL decision-maker at an event, and how to connect with them. 
• Running 100 events a year: How they REALLY pull it off.
• The keys to creating an unforgettable experience for your attendees.
• Their Event Checklist: Before, during, and after the event.
• Secrets to communicating so everyone has a great event experience! 
• Finally, we dive deep into your WHY.

 Quick Episode Summary:

• 4:35 Welcome Don Inside The Greenroom!
• 5:00 How long Don has been with CADA
• 5:39 What is CADA?
• 7:06 How many speakers CADA hires every year
• 8:39 How CADA runs 100 events each year
• 10:15 What every event can learn from CADA
• 11:39 How CADA generates revenue
• 14:10 Who controls CADA's stages
• 15:05 The definition of s Dream Stage
• 17:10 How you can start booking more stages
• 18:59 The mistake I made when trying to book CADA
• 23:50 The careers CADA has launched
• 25:44 Don's advice to all speakers
• 27:41 The speaker who has impacted Don the most
• 28:01 Don's favorite up-and-coming speakers
• 28:50 Why live events still matter to Don
• 29:35 Don's favorite moment inside a green room
• 33:21 Always remember your WHY
• 34:27 My biggest takeaway

Connect With Don:

• Facebook
• www.CADA1.org
• LinkedIn
• [email protected]

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected]

Welcome Derek Gubala, inside the Greenroom! In this episode, Derek shares how to win his stage in 5 minutes (and also, how you could lose it). Derek calls himself a “speaker snob, but, these tips are true for ALL stages. He also shares what you need to do before you sell ANYTHING at events. Meeting planners: are you implementing the “red carpet plan?” The primary stakeholders at most events are the speakers, attendees, staff, and sponsors. Derek explains the principle of the “red carpet plan,” and why you should be taking care of all parties involved at an event.

Derek helps outline the content of the Brookstone Capital Management Annual Conference. The Brookstone Event brings together financial advisors, industry experts, and strategic partners, and Derek has responsibility for planning the event and selecting top speakers to serve his audience. 

Quick Episode Summary:

• 2:40 Welcome Derek inside the greenroom!
• 3:31 What is Brookstone?
• 4:39 The focus of Brookstone events
• 5:52 The best thing about a Brookstone event
• 7:15 Rolling out the red carpet for the right people
• 8:14 Lessons you can learn from Derek's mistakes
• 10:20 The importance of teams
• 11:29 Why Derek booked Pat Quin and me to speak
• 14:08 Should you push a product on a stage?
• 15:17 What Derek looks for in speakers
• 16:43 Speaking to the advisor's niche
• 19:13 The speakers who have impacted Derek the most
• 19:54 Derek's favorite up-and-coming speakers
• 20:34 Why live events are still important
• 21:17 Derek's favorite moment inside a greenroom
• 22:08 Finial thoughts from Derek
• 22:47 My biggest takeaways

Connect with Derek: [email protected] LinkedIn Website

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
  
• Website: advanceyourreach.com
• Email: [email protected]

Welcome Derek Gubala, inside the Greenroom! In this episode, Derek shares how to win his stage in 5 minutes (and also, how you could lose it). Derek calls himself a “speaker snob, but, these tips are true for ALL stages. He also shares what you need to do before you sell ANYTHING at events.
Meeting planners: are you implementing the “red carpet plan?” The primary stakeholders at most events are the speakers, attendees, staff, and sponsors. Derek explains the principle of the “red carpet plan,” and why you should be taking care of all parties involved at an event.

Derek helps outline the content of the Brookstone Capital Management Annual Conference. The Brookstone Event brings together financial advisors, industry experts, and strategic partners, and Derek has responsibility for planning the event and selecting top speakers to serve his audience. 

Quick Episode Summary:

• 2:40 Welcome Derek inside the greenroom!
• 3:31 What is Brookstone?
• 4:39 The focus of Brookstone events
• 5:52 The best thing about a Brookstone event
• 7:15 Rolling out the red carpet for the right people
• 8:14 Lessons you can learn from Derek's mistakes
• 10:20 The importance of teams
• 11:29 Why Derek booked Pat Quin and me to speak
• 14:08 Should you push a product on a stage?
• 15:17 What Derek looks for in speakers
• 16:43 Speaking to the advisor's niche
• 19:13 The speakers who have impacted Derek the most
• 19:54 Derek's favorite up-and-coming speakers
• 20:34 Why live events are still important
• 21:17 Derek's favorite moment inside a greenroom
• 22:08 Finial thoughts from Derek
• 22:47 My biggest takeaways

Connect with Derek:
[email protected]
LinkedIn
Website

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected]

Welcome Jayson Gaignard, the Founder of Mastermind Talks, inside the Greenroom!

Jayson has built an incredible, invitation-only mastermind that gets 15,000 applications a year. 15,000 applications - for ONLY 150 spots. How? By investing in relationships. In this episode, he breaks down how he curates every detail to create a powerful event. And if you’re a speaker – inside this episode you’ll see why you should speak at and ATTEND curated Masterminds! At ONE Mastermind Talk event, I met JJ Virgin, which led to speaking on her Mindshare stage PLUS met Brad Johnson, which led us to our 2nd biggest stage ever. And that is just the tip of the relationships that Mastermind Talks has led to.

My Favorite Nuggets:

• Prioritizing relationships: Your network is your net worth
• The importance of building an incredible peer group regardless of whether you’re just starting out or already established as a community
• Be a catalyst for growth within your circles.
• Build relationships while breaking bread
• Relationships are the most powerful investment you can make
• The complexities of hosting small intimate gatherings vs. huge summit style events
• How to reach the unreachable
• Caring is the ultimate competitive advantage

Quick Episode Summary:

• 2:30 Welcome Jayson!
• 3:10 How M.M.T. started
• 7:12 When Jayson hit rock bottom
• 8:53 How Jayson booked speakers with no money
• 13:15 The page I stole from Jayson's playbook
• 15:16 Why you should host a mastermind dinner
• 17:22 Jayon's blueprint to making events memorable
• 19:23 Giving a great gift
• 20:46 Jayson's first event
• 22:24 What it's like to experience MMT
• 23:44 How M.M.T. scales
• 25:37 How M.M.T. gets such big numbers
• 27:26 Creating a culture of feedback
• 33:28 How Jasyon 10X'ed his entry fee
• 36:37 How to create surprises in your events
• 41:56 How to be the best speaker on the lineup
• 46:35 How to turn your speakers into paid attendees
• 51:11 The speaker that has impacted Jayson the most
• 52:04 Jayson's favorite up and coming speakers
• 53:09 Why live events are still important
• 55:02 Jayson's favorite moment inside a greenroom
• 57:35 Connect with Jayson
• 1:00:25 My biggest takeaways

Connect with Jayson:

• Facebook
• LinkedIn
• www.jaysongaignard.com
• mmt.community

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
  
• Website: advanceyourreach.com
• Email: [email protected]

Welcome Jayson Gaignard, the Founder of Mastermind Talks, inside the Greenroom!

Jayson has built an incredible, invitation-only mastermind that gets 15,000 applications a year. 15,000 applications - for ONLY 150 spots. How?
By investing in relationships. In this episode, he breaks down how he curates every detail to create a powerful event.
And if you’re a speaker – inside this episode you’ll see why you should speak at and ATTEND curated Masterminds! At ONE Mastermind Talk event, I met JJ Virgin, which led to speaking on her Mindshare stage PLUS met Brad Johnson, which led us to our 2nd biggest stage ever. And that is just the tip of the relationships that Mastermind Talks has led to.

My Favorite Nuggets:

• Prioritizing relationships: Your network is your net worth
• The importance of building an incredible peer group regardless of whether you’re just starting out or already established as a community
• Be a catalyst for growth within your circles.
• Build relationships while breaking bread
• Relationships are the most powerful investment you can make
• The complexities of hosting small intimate gatherings vs. huge summit style events
• How to reach the unreachable
• Caring is the ultimate competitive advantage

Quick Episode Summary:

• 2:30 Welcome Jayson!
• 3:10 How M.M.T. started
• 7:12 When Jayson hit rock bottom
• 8:53 How Jayson booked speakers with no money
• 13:15 The page I stole from Jayson's playbook
• 15:16 Why you should host a mastermind dinner
• 17:22 Jayon's blueprint to making events memorable
• 19:23 Giving a great gift
• 20:46 Jayson's first event
• 22:24 What it's like to experience MMT
• 23:44 How M.M.T. scales
• 25:37 How M.M.T. gets such big numbers
• 27:26 Creating a culture of feedback
• 33:28 How Jasyon 10X'ed his entry fee
• 36:37 How to create surprises in your events
• 41:56 How to be the best speaker on the lineup
• 46:35 How to turn your speakers into paid attendees
• 51:11 The speaker that has impacted Jayson the most
• 52:04 Jayson's favorite up and coming speakers
• 53:09 Why live events are still important
• 55:02 Jayson's favorite moment inside a greenroom
• 57:35 Connect with Jayson
• 1:00:25 My biggest takeaways

Connect with Jayson:

• Facebook
• LinkedIn
• www.jaysongaignard.com
• mmt.community

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected]

Welcome Roland Frasier, the Co-Founder of Digital Marketer, inside the Greenroom! He is co-founder and/or principal of three of Inc. Magazine’s fastest-growing companies, and he has founded, scaled, or sold 24 different 7 to 9 figure businesses. He currently advises over 150 companies on digitally-centric customer acquisition, activation, referral, retention, revenue strategies, and implementation.

In this episode, we discuss the power of scaling your business and how to build a company you can one day sell. We also discuss the power of offline events, and how to create your events so that they become an asset. As people become more and more disconnected from others by the digital world, they start to crave the element of human connection. Thus, Roland explains how the H2H (Human to Human) method is a far more powerful method of marketing communication than B2B. Meeting Planners, listen up as Roland unveils some of the biggest game-changers on how they grew from a couple of hundred attendees to 50x that in 5 years.

PLUS: Insider tips on how to get hired as a speaker! Roland is a meeting planner for his own events and is always looking for new speakers. He’s hired speakers from Advance Your Reach, and he recommends our students to other meeting planners. Learn the best practices to win one of Roland’s amazing stages! 

My Favorite Nuggets:

1. How to create an event that is an asset, that you can one day sell
2. Are you going to build an asset, or are you going to grab the cash?
3. How to build Brands & Assets
4. Cater your presentations to your audience, small tweaks go a long way!
5. Choosing your event Location: Go to the environment that has the people you want to work with
6.  Non-sellable to a sellable asset model How to grow your event from hundreds to multiple thousands!
7. Who are the stakeholders in your events? (Vendors, Sponsors, speakers, customers)

Quick Episode Summary:

• 2:12 Welcome, Roland inside the greenroom!
• 3:14 Roland's first event
• 6:36 When Roland teamed up with Digital Marketer
• 10:35 When Roland sold Marketing Conversion Summit
• 15:09 How T.A.C.S went from non-saleable to salable
• 15:36 What booking a celebrity can do for your event
• 20:32 Budgeting for production
• 23:50 Having sponsors pay for the event
• 25:21 The profit centers at T.A.C.S
• 29:14 The power of a topic-driven event
• 30:29 The brilliance in operations at Roland's event
• 34:42 The one thing that helped grow T.A.C.S
• 38:22 Making your event live without you
• 41:40 Determining your event multiplier
• 46:12 How speakers can help events win
• 49:24 How to make money at an event went you aren't allowed to sell on stage
• 52:52 Speed round with Roland
• 53:12 The speakers who have impacted Roland
• 54:37 Roland's favorite up and comers
• 57:34 Roland's best moment inside a greenroom
• 1:03:48 My Biggest takeaways

Connect with Roland:

• Trafficandconversionsummit.com
• Digitalmarketer.com
• rolandfrasier.com
• www.facebook.com/rolandfrasier
• Insta: rolandfrasier
• Twitter: @rolandfrasier