Inside The Greenroom | AYR

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
  
• Website: advanceyourreach.com
• Email: [email protected]

Welcome Roland Frasier, the Co-Founder of Digital Marketer, inside the Greenroom! He is co-founder and/or principal of three of Inc. Magazine’s fastest-growing companies, and he has founded, scaled, or sold 24 different 7 to 9 figure businesses. He currently advises over 150 companies on digitally-centric customer acquisition, activation, referral, retention, revenue strategies, and implementation.

In this episode, we discuss the power of scaling your business and how to build a company you can one day sell. We also discuss the power of offline events, and how to create your events so that they become an asset. As people become more and more disconnected from others by the digital world, they start to crave the element of human connection. Thus, Roland explains how the H2H (Human to Human) method is a far more powerful method of marketing communication than B2B. Meeting Planners, listen up as Roland unveils some of the biggest game-changers on how they grew from a couple of hundred attendees to 50x that in 5 years.

PLUS: Insider tips on how to get hired as a speaker! Roland is a meeting planner for his own events and is always looking for new speakers. He’s hired speakers from Advance Your Reach, and he recommends our students to other meeting planners. Learn the best practices to win one of Roland’s amazing stages! 

My Favorite Nuggets:

1. How to create an event that is an asset, that you can one day sell
2. Are you going to build an asset, or are you going to grab the cash?
3. How to build Brands & Assets
4. Cater your presentations to your audience, small tweaks go a long way!
5. Choosing your event Location: Go to the environment that has the people you want to work with
6.  Non-sellable to a sellable asset model
   How to grow your event from hundreds to multiple thousands!
7. Who are the stakeholders in your events?
   (Vendors, Sponsors, speakers, customers)

Quick Episode Summary:

• 2:12 Welcome, Roland inside the greenroom!
• 3:14 Roland's first event
• 6:36 When Roland teamed up with Digital Marketer
• 10:35 When Roland sold Marketing Conversion Summit
• 15:09 How T.A.C.S went from non-saleable to salable
• 15:36 What booking a celebrity can do for your event
• 20:32 Budgeting for production
• 23:50 Having sponsors pay for the event
• 25:21 The profit centers at T.A.C.S
• 29:14 The power of a topic-driven event
• 30:29 The brilliance in operations at Roland's event
• 34:42 The one thing that helped grow T.A.C.S
• 38:22 Making your event live without you
• 41:40 Determining your event multiplier
• 46:12 How speakers can help events win
• 49:24 How to make money at an event went you aren't allowed to sell on stage
• 52:52 Speed round with Roland
• 53:12 The speakers who have impacted Roland
• 54:37 Roland's favorite up and comers
• 57:34 Roland's best moment inside a greenroom
• 1:03:48 My Biggest takeaways

Connect with Roland:

• Trafficandconversionsummit.com
  
• Digitalmarketer.com
  
• rolandfrasier.com
  
• www.facebook.com/rolandfrasier
• Insta: rolandfrasier
• Twitter: @rolandfrasier
  
  

Connect with us!

Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.comEmail: [email protected]

Today’s episode of Inside the Greenroom is a bit different – we recorded it LIVE with our entire community!

I’ve been on the road –  speaking on 5+ stages over seven days – from keynotes to speaking at a maximum-security prison. It’s been quite an adventure full of touching moments and deep growth. In this episode, I share the BIGGEST insights with you and why MORE THAN EVER, stages are the fastest way to grow your business and increase your impact in the world.

If you’re wanting a peek into our complete business model and how we use stages inside our business – this is the episode to listen to. PLUS, I answer our communities burning questions!

Quick Episode Summary:

• 0:28 Welcome to our LIVE podcast!
• 1:10 The case for stages
• 2:40 Why I think 99% of businesses fail
• 4:35 What happened on our first stages
• 7:08 Recapping my week on the road
• 9:11 My favorite mastermind
• 13:10 The first client stage of the week
• 14:47 My dinner stage
• 15:50 Who came to dinner
• 18:50 The pros and cons of mastermind stages
• 21:25 Three moments I want you to to learn from
• 25:15 My combo keynote with Pat Quinn
• 26:37 What you need to ask every meeting planner
• 28:42 I'm off to the West Coast
• 30:15 Rating our stages
• 32:23 My small key-note stage
• 34:08 My last stage of the week
• 35:02 My day in jail
• 41:08 All the stages of the week
• 44:10 Get your Reach LIVE ticket!
• 44:48 Live Q&A

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: [email protected]

Today’s episode of Inside the Greenroom is a bit different – we recorded it LIVE with our entire community!

I’ve been on the road –  speaking on 5+ stages over seven days – from keynotes to speaking at a maximum-security prison. It’s been quite an adventure full of touching moments and deep growth. In this episode, I share the BIGGEST insights with you and why MORE THAN EVER, stages are the fastest way to grow your business and increase your impact in the world.

If you’re wanting a peek into our complete business model and how we use stages inside our business – this is the episode to listen to. PLUS, I answer our communities burning questions!

Quick Episode Summary:

• 0:28 Welcome to our LIVE podcast!
• 1:10 The case for stages
• 2:40 Why I think 99% of businesses fail
• 4:35 What happened on our first stages
• 7:08 Recapping my week on the road
• 9:11 My favorite mastermind
• 13:10 The first client stage of the week
• 14:47 My dinner stage
• 15:50 Who came to dinner
• 18:50 The pros and cons of mastermind stages
• 21:25 Three moments I want you to to learn from
• 25:15 My combo keynote with Pat Quinn
• 26:37 What you need to ask every meeting planner
• 28:42 I'm off to the West Coast
• 30:15 Rating our stages
• 32:23 My small key-note stage
• 34:08 My last stage of the week
• 35:02 My day in jail
• 41:08 All the stages of the week
• 44:10 Get your Reach LIVE ticket!
• 44:48 Live Q&A

Want more? Like us on Facebook or go to advanceyourreach.com!

Who do you want us to interview? Email us at [email protected]!

Welcome, Hannah Marsh inside the Greenroom! Hannah is the Manager for Chapter and Event Learning with Entrepreneurs’ Organization. This episode is full of nuggets from beginning to end.

If you’re a speaker...Hannah reveals the opportunities for you JUST within ONE organization and their thousands of events (you’d never get to them all!) – PLUS the key to getting in the door. You could build an entire career just on this one tip. Learn the three keys to connection and the secret to making people feel seen and known through your talk!

If you have your own events...Hannah shares the power of experiential learning (and why it’s important.)

PLUS:

How to partner with international leaders to organize a global event How to keep energy high & shift based upon the audience journey Influencing change and growth for the most influential people in the world How the story and journey are the keys to branding your event

Quick Episode Summary:

• 1:30 Welcome Hannah Inside the Greenroom!
• 1:52 What is EO?
• 4:07 Why Hannah is so passionate about resourcing entrepreneurs
• 7:20 What can learn from EO's team
• 11:29 What world are you bringing your audience into?
• 13:20 Planning your event theme
• 16:04 The theme of Reach LIVE 2019
• 22:03 How EO leverages experiential learning
• 25:05 Who controls EO's stages
• 29:18 How many annual events EO host
• 30:47 How to get EO's meeting planners attention
• 31:05 Why you shouldn't use a sizzle real 
• 38:38 The importance of the 80/20 rule
• 40:18 Why ratings are important
• 41:15 The relationship side of EO
• 42:42 Speed round time!
• 42:38 The speakers who have impacted Hannah the most
• 44:45 Hannah's favorite up-and-coming speakers
• 47:48 Hannah's best moment inside a greenroom
• 53:02 My biggest takeaways from Hannah

Connect with Hannah:

• Facebook
• LinkedIn
• www.eonetwork.org

Want more? Like us on Facebook or go to advanceyourreach.com!

Who do you want us to interview? Email us at [email protected]!

Welcome, Hannah Marsh inside the Greenroom! Hannah is the Manager for Chapter and Event Learning with Entrepreneurs’ Organization. This episode is full of nuggets from beginning to end.

If you’re a speaker...Hannah reveals the opportunities for you JUST within ONE organization and their thousands of events (you’d never get to them all!) – PLUS the key to getting in the door. You could build an entire career just on this one tip. Learn the three keys to connection and the secret to making people feel seen and known through your talk!

If you have your own events...Hannah shares the power of experiential learning (and why it’s important.)

PLUS:

How to partner with international leaders to organize a global event
How to keep energy high & shift based upon the audience journey
Influencing change and growth for the most influential people in the world
How the story and journey are the keys to branding your event

Quick Episode Summary:

• 1:30 Welcome Hannah Inside the Greenroom!
• 1:52 What is EO?
• 4:07 Why Hannah is so passionate about resourcing entrepreneurs
• 7:20 What can learn from EO's team
• 11:29 What world are you bringing your audience into?
• 13:20 Planning your event theme
• 16:04 The theme of Reach LIVE 2019
• 22:03 How EO leverages experiential learning
• 25:05 Who controls EO's stages
• 29:18 How many annual events EO host
• 30:47 How to get EO's meeting planners attention
• 31:05 Why you shouldn't use a sizzle real 
• 38:38 The importance of the 80/20 rule
• 40:18 Why ratings are important
• 41:15 The relationship side of EO
• 42:42 Speed round time!
• 42:38 The speakers who have impacted Hannah the most
• 44:45 Hannah's favorite up-and-coming speakers
• 47:48 Hannah's best moment inside a greenroom
• 53:02 My biggest takeaways from Hannah

Connect with Hannah:

• Facebook
• LinkedIn
• www.eonetwork.org

Connect with us!

• Facebook: Advance Your Reach
• Website: advanceyourreach.com
• [email protected]

You are in for a treat today! Welcome Pat Quinn, inside the Greenroom! I call him my secret weapon – he’s been entertaining, inspiring, and educating audiences for over 30 years. He’s worked with Olympic Athletes, New York Times Bestselling Authors, and the very best speakers in the world to help them improve their presenting skills and more effectively deliver their messages.

AND he’s the guy that helped me go from the “wizard behind the curtain” – booking stages for everyone else; scared to speak to someone who speaks in front of 30,000+ crowds. We’ve been collaborating for over four years, and he’s our Head Coach at Advance Your Reach!

In this episode, shares what you need to be looking in a speaker as a meeting planner. If you’re a speaker, we dive deep into how to WOW the Meeting Planner.

CLICK HERE TO GET YOUR REACH LIVE TICKETS

Quick Episode Summary:

• 4:10 Meet my secret weapons
• 5:24 Patt and I coach Daymond John
• 6:10 Nuggest for what makes excellent speaking
• 7:16 What JJ Virgin said about Pat
• 8:02 What Meeting Planners need to be looking for
• 11:20 How every speaker can stand out
• 16:02 How to solve problems from stage
• 18:38 Meeting Planners: How to get your speakers to show up powerfully
• 23:25 What I want every speaker to hear
• 30:43 Patt's favorite thing about Reach Live
• 33:42 Reach Live 2020 tickets available now!
• 36:42 What I want every Event Planner to hear
• 38:42 Speed round with Pat Quinn
• 39:04 The speakers who have impacted Pat the most
• 39:19 Pat's favorite up and coming speakers
• 40:00 Why Pat believes live events are still important
• 40:34 Pat's favorite memory inside a greenroom
• 43:14 My biggest takeaways

Links: Reach Live Tickets

Connect with us!

• Facebook: Advance Your Reach
  
• Website: advanceyourreach.com
• [email protected]

You are in for a treat today! Welcome Pat Quinn, inside the Greenroom! I call him my secret weapon – he’s been entertaining, inspiring, and educating audiences for over 30 years. He’s worked with Olympic Athletes, New York Times Bestselling Authors, and the very best speakers in the world to help them improve their presenting skills and more effectively deliver their messages.

AND he’s the guy that helped me go from the “wizard behind the curtain” – booking stages for everyone else; scared to speak to someone who speaks in front of 30,000+ crowds. We’ve been collaborating for over four years, and he’s our Head Coach at Advance Your Reach!

In this episode, shares what you need to be looking in a speaker as a meeting planner. If you’re a speaker, we dive deep into how to WOW the Meeting Planner.

CLICK HERE TO GET YOUR REACH LIVE TICKETS

Quick Episode Summary:

• 4:10 Meet my secret weapons
• 5:24 Patt and I coach Daymond John
• 6:10 Nuggest for what makes excellent speaking
• 7:16 What JJ Virgin said about Pat
• 8:02 What Meeting Planners need to be looking for
• 11:20 How every speaker can stand out
• 16:02 How to solve problems from stage
• 18:38 Meeting Planners: How to get your speakers to show up powerfully
• 23:25 What I want every speaker to hear
• 30:43 Patt's favorite thing about Reach Live
• 33:42 Reach Live 2020 tickets available now!
• 36:42 What I want every Event Planner to hear
• 38:42 Speed round with Pat Quinn
• 39:04 The speakers who have impacted Pat the most
• 39:19 Pat's favorite up and coming speakers
• 40:00 Why Pat believes live events are still important
• 40:34 Pat's favorite memory inside a greenroom
• 43:14 My biggest takeaways

Links: Reach Live Tickets

Connect with us!

• Facebook: Advance Your Reach
• Website: advanceyourreach.com
• [email protected]

Greenroom goes Global Coming to you from London at Expert Empire with Nick James

Welcome, Nick James, the host of Experts Empire, inside the Greenroom! Today’s episode is another “Greenroom on the Road” and our FIRST international Greenroom! There are stages all over the globe – and Nick and I are coming to you from London at his event, Expert Empires.

Nick James has sold tens of thousands of tickets and generated millions of dollars in sales. He’s recruited top speakers such as Gary Vaynerchuk, Grant Cardone, David Goggins, Ryan Deiss, and Chalene Johnson. Today he shares how he’s done it – PLUS the advice he got from Gary Vaynerchuk that led to a BIG change in how he runs his events (a must listen for anyone who plans events!).

If you want to expand your stages from stateside to international trips – THIS is the episode to listen to. We share what it takes to land international stages and the process Nick goes through to select speakers from different countries.

Inside the episode find out how YOU can get an all-expense-paid trip to join us inside the Greenroom LIVE.

Quick Episode Summary:

• 2:35 Welcome Nick
• 3:20 How Nick grew up at events
• 7:07 Learning from the greats 
• 9:12 How Nick makes his events stand out
• 17:00 What you can learn from Nicks mistakes
• 18:34 How to create your luck
• 18:45 How one hour with Gary Vee changed Nicks life
• 23:11 The Difference between the UK and American stage
• 26:28 What makes a good speaker
• 28:10 What Nick looks for in speakers
• 34:27 Why Nick started Expert Empire
• 35:07 The speakers who have impacted Nick the most
• 36:23 Nick's favorite up-and-comers
• 37:06 Why Nick thinks live events are still important
• 39:83 Nicks final advice to speakers
• 41:25 My biggest takeaways

Connect with Nick:

• www.seriouslyfunbusiness.co.uk
• Instagram
• Facebook
• Facebook Community

Connect with us!

• Facebook: Advance Your Reach
  
• Website: advanceyourreach.com
• [email protected]

Greenroom goes Global
Coming to you from London at Expert Empire with Nick James

Welcome, Nick James, the host of Experts Empire, inside the Greenroom! Today’s episode is another “Greenroom on the Road” and our FIRST international Greenroom! There are stages all over the globe – and Nick and I are coming to you from London at his event, Expert Empires.

Nick James has sold tens of thousands of tickets and generated millions of dollars in sales. He’s recruited top speakers such as Gary Vaynerchuk, Grant Cardone, David Goggins, Ryan Deiss, and Chalene Johnson. Today he shares how he’s done it – PLUS the advice he got from Gary Vaynerchuk that led to a BIG change in how he runs his events (a must listen for anyone who plans events!).

If you want to expand your stages from stateside to international trips – THIS is the episode to listen to. We share what it takes to land international stages and the process Nick goes through to select speakers from different countries.

Inside the episode find out how YOU can get an all-expense-paid trip to join us inside the Greenroom LIVE.

Quick Episode Summary:

• 2:35 Welcome Nick
• 3:20 How Nick grew up at events
• 7:07 Learning from the greats 
• 9:12 How Nick makes his events stand out
• 17:00 What you can learn from Nicks mistakes
• 18:34 How to create your luck
• 18:45 How one hour with Gary Vee changed Nicks life
• 23:11 The Difference between the UK and American stage
• 26:28 What makes a good speaker
• 28:10 What Nick looks for in speakers
• 34:27 Why Nick started Expert Empire
• 35:07 The speakers who have impacted Nick the most
• 36:23 Nick's favorite up-and-comers
• 37:06 Why Nick thinks live events are still important
• 39:83 Nicks final advice to speakers
• 41:25 My biggest takeaways

Connect with Nick:

• www.seriouslyfunbusiness.co.uk
• Instagram
  
• Facebook
  
• Facebook Community

Connect with us!

Facebook: Advance Your Reach Website: advanceyourreach.comEmail: [email protected]

Welcome, Phil Mershon, the Director of Events for Social Media Examiner, inside the Greenroom! Phil Mershon leads Social Media Marketing World plus several online training events. Bringing a focus on transformational experiences and customer service, Phil has been leading events for churches, non-profits, and corporations for the last 30 years.

In this episode, Phil shares what it takes to run such an incredible event and the art of creating memorable moments. Experience is paramount – but so is revenue (events are expensive!) Phil and I dive into how to create more revenue streams at your event.

Want to be a speaker at Social Media Marketing World or a similar event? Then don’t miss this inside scoop! Phil shares what his vetting process looks like and the type of messaging he looks for.

PLUS, for the first time ever, we reveal a “secret weapon.” Phil is the only person I’ve seen implement this at his events, and it’s very powerful.

Quick Episode Summary:

• 2:45 Welcome, Phil inside the greenroom!
• 4:22 How Social Media Marketing World began
• 7:07 Avoiding burn out after your event
• 7:32 The power of a C.M.P.
• 16:21 Keeping audience leaning in
• 17:07 Creating powerful moments
• 21:35 Lessons you can learn from Phil
• 23:10 The revenue streams of S.M.M.W.
• 28:56 How many stages you can win
• 31:21 How to win Social Media Marketing World's stage
• 40:27 One of the greatest secret weapons for speakers
• 47:30 The speaker who has impacted Phil the most
• 48:50 Phil's favorite up-and-comers
• 49:37 How live events are so important
• 51:50 Phi's most powerful moment inside a green room
• 53:28 Phil's advice to speakers
• 54:39 My biggest takeaways

Contact Phil:

• Facebook
• Website
• Email: [email protected]
• Phone: (316)- 558-1963