Inside The Greenroom | AYR

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Jennifer Allwood, Inside the Greenroom!

In this episode, we discuss how to build your audience and business through online stages, and Jennifer has done it better than most! In fact, she hasn’t missed a DAY of posting on social media over the last 6 years, and built a massive following in the process. In this episode, we get tactical on what it really takes to build an engaging audience with online stages, including ways to boost show-up rates, when to show up live, the optimal length of time to speak, how to get your audience to share your videos, and much more!

Jennifer Allwood’s passion is helping creative people turn their talents and hobbies into lucrative online businesses. She realizes that creative business owners are a distinct breed that need unique business guidance and encouragement. Jennifer coaches women on how to scale their businesses online, increase sales and make more money by working less. She has over half a million social media fans and coaches 3,000 business owners monthly in her Creators’ Inner Circle and Creators’ Roadmap course. She hosts a weekly podcast, “The Jennifer Allwood Show,” to give her fellow creative entrepreneurs the help and encouragement they need to succeed in the business world. She is releasing her first book, “Fear Is Not the Boss of You”, in April 2020. 

P.S. - We have a very SPECIAL offer for our female audience! In about one month, Jennifer will be releasing her brand new book “Fear Is Not the Boss of You: How to Get Out of Your Head and Live the Life You Were Made For,” and we’re doing a giveaway! 

All you have to do is email [email protected] and answer these 2 questions: 

1. What are some of the obstacles you have overcome as a woman? 

• What are some of the fears you have had to push through? 

That’s it! 

The first 25 people who write in will receive a FREE copy of her book! 

P.P.S. - Even if you don’t win a free copy we HIGHLY encourage you to grab a copy of Jennifer’s new book here! 

Here’s what we cover: 

• The preferred platform to go live to avoid recreating content all the time
• Are you introverted? Here’s why you should leverage the power of online stages, and why it gives you complete control
• Why online stages help you prepare and excel when transitioning to offline stages 
• How to expand your online presence and reach with Facebook Ads 
• How to get your audience engaged in your content and boost show-up rates for your live presentations
• Want to avoid crickets during your live online presentations? Learn Jennifer’s insights on TIMING, and when your audience is most likely to show up
• How to “kill two birds with one stone” when performing live, and present across multiple platforms
• The minimum length of time you should speak on Facebook live to “trigger” the algorithm and put you in front of as many people as possible
• What to avoid doing at the beginning of your Facebook lives 
• How to compel your audience to watch the replay of your online video if they missed your Facebook live
• How to get your audience to share your Facebook live 
• The limitations of free Facebook Groups, and where you should focus your efforts instead
• The key to getting Facebook’s algorithm to work in your favor, and get in front of as many people as possible with your lives in the long term
• Why your content should attract some viewers and repel others
• And much more!

LINKS:

• Get a free copy of Jennifer's book! CLICK HERE!
• If you don’t make it in the top 25, you should still grab a copy by clicking here
• EquippedBizConference.com
• Take the enneagram test

Quick Episode Summary:

• 0.02: What to expect today!
• 3:05 Welcome, Jennifer!
• 3:53 Why the enneagram is beneficial is a game-changer
• 8:44 A sneak peek into Jennifer’s newest book
• 18:46 The fears Jennifer had to overcome
• 29:03 Why consistency branding is important online
• 33:30 How to boost Facebook live engagement
• 36:02 Why Jennifer hates free Facebook groups
• 37:01 How to get more likes on your fan page
• 40:04 The speakers who have impacted Jennifer the most
• 40:28 Jennifer’s favorite up-and-coming speakers
• 41:00 Why live events are still important
• 42:44 Jennifer's favorite moment inside a greenroom
• 45:37 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, John Lee Dumas, the Founder & Host of the Entrepreneur on Fire Podcast, Inside the Greenroom!

In this episode, we discuss everything related to one of the most powerful online stages out there - podcasts - and there’s no better person to talk about this than John Lee Dumas. JLD was considered a “first mover” in this industry because he did something NO ONE else was doing at the time, and something both of his mentors advised AGAINST doing, which is starting a DAILY podcast. Today, JLD is heading into his 8th year in a row of NETTING multiple 7-figures per year from his podcast alone. 

We discuss the opportunities to get started in the podcasting world today, how to build your audience, how to monetize your audience, how to win other podcasts as a guest speaker, and much more! 

John Lee Dumas is an American podcaster, internet personality, and entrepreneur. After bouncing around from the military, where he served in Iraq, to law school, to corporate life, to tech startups, and even commercial real estate - he was searching to find his calling, and eager to do something that both inspired him and inspired others. Today, he’s largely credited as one of the major names in podcasting, hosting what is probably the most successful daily podcast in business, Entrepreneur On Fire. EOF is an award-winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. His podcast has over 2,400 episodes, 1 million+ listens a month, and generates 7-figures in annual revenue. 

Here’s what we cover: 

• How to spot opportunities to get started in the world of podcasting 
• The power of the “first mover” advantage in podcasting
• What to avoid when starting out in building your own podcast 
• Where to find the average podcast listener 
• How to build your audience by guest speaking on other people’s podcasts
• How to get people to go deeper with your products & services when speaking on a podcast (yes, people are usually multitasking while listening and it may seem difficult - but there’s a way to do it!)
• How to leverage your own audience to compile a list of potential guests for your podcast 
• A simple yet highly effective strategy you can use to research and reach out to the top 200 podcasts in your niche or industry
• And much more!

Quick Episode Summary:

• 0:02 What to expect today!
• 4:11 Welcome JLD Inside The Greenroom!
• 6:31 How much revenue John has generated from his podcast
• 10:12 How EOF started
• 18:05 How to grow your podcast
• 23:19 How many podcast John is on per month
• 30:30 How to have a successful CTA on podcast
• 36:33 The best of the best
• 38:26 Sneak peek at mine and Kim’s new podcast!
• 42:27 Monitazision ideas for a non-business podcat
• 45:00 What it takes to have a great podcast episode
• 46:42 How to land any podcast
• 52:30 The speakers who have impacted John the most
• 54:16 Why live events are still important
• 55:27 John’s favorite moment inside a greenroom
• 58:48 My biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected]

Welcome, Dean Graziosi, Co-Founder of Knowledge Business Blueprint, Inside the Greenroom!

This is a very special episode for me today because I'm with a friend, mentor, and somebody that I've learned so much from. He’s a meeting planner who controls some of the world's TOP stages, and is the founder or co-founder of multiple brands worth over $1 billion! We first met over 10 years ago when he donated to a non-profit I was involved with, called Rachel’s Challenge. Fast forward to present day, and we have now established a partnership with Tony Robbins and Dean’s and company, Knowledge Business Blueprint! 

In this episode, we discuss the power of self-education and having specialized knowledge. He opens up about the moment that changed his life for the better, and opened his mind to an entirely new world. We also discuss the BOOMING industry that Forbes says is headed to $1 billion PER DAY, and how you can use this to your advantage. 

Dean Graziosi is a multiple New York Times best selling author, entrepreneur, and investor. He has started or has been involved in 13+ companies that have resulted in over 1 billion dollars in revenue. For over 20 years Dean has been dedicated to delivering self-education to those seeking transformation and success outside the normal path of traditional education.

LINKS:

• peteslink.com

Here’s what we cover: 

• The 2 things that transformed Dean’s life, and how it opened him up to an entirely new world
• The transition that’s going on right now, and why it’s crucial to have specialized knowledge
• The booming industry that Forbes says is headed to $1 billion dollars PER DAY, and what you should be doing about it
• Why common sense is not always common, and why you should be using this to your advantage
• The counter intuitive approach that led to Dean’s complete financial transformation of keynotes doubling, and sales quadrupling 
• And much more!

P.S. - You DON’T want to miss Dean’s live “once a year” online training event coming up on February 27th! Click here to register and learn how you can tap into the exploding digital economy (without creating a complicated course, digital agency, or writing a book).

LINKS:

• peteslink.com

Connect with Dean: 

• Facebook
• www.deangraziosi.com LinkedIn
• Instagram: @DeanGraziosi

Quick Episode Summary:

• 0:02 What to expect today!
• 3:07 Welcome Dean Inside the greenroom!
• 4:02 When Dean hit ten figures
• 5:08 What impacted Dean’s life the most
• 7:00 What is self-education?
• 9:44 The one question you should ask yourself
• 14:35 How Dean’s students are impacting the world
• 16:22 Dean’s advice to meeting planners
• 22:14 Bring the stage to you
• 26:07 What you can learn from Kim Vargas
• 29:47 The speakers who have impacted Dean the most
• 32:01 The most important advice for speakers
• 33:45 Why live events are still important
• 35:49 Dean’s favorite moment inside a greenroom
• 42:44 My biggest takeaways

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!

CLICK HERE TO JOIN

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Alex Cattoni, Co-Host of the Flight Club Mastermind, Inside the Greenroom!

In this episode, we discuss the concept of wearing a “Captain’s Hat,” and how it can help your ability to both speak at ANY event, and run them too. We get into practical detail on the common mistakes you should avoid at events, how to deliver your talk, and how to incentivize speakers at your event to give the best presentation possible! 

We mostly talk about mastermind events in this episode, but this advice is applicable to ANY event! 

Alex Cattoni is a copywriter, speaker, creator of the Copy Posse Launch Pad Coaching Program, and Co-thost of the Flight Club Mastermind. She is a multi-passionate entrepreneur and creative mind behind multiple businesses and highly valued brands. Since starting Cattoni Creative in 2011, she launched several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Here’s what we cover: 

• How to construct the feeling of exclusivity at your mastermind events
• How to avoid letting attendees down when inviting new speakers to your event
• A mistake you should avoid at the beginning of your event (this can get you off track for the rest of the day!)
• Little touches you can implement into your events to make attendees feel special 
• How to implement friendly competition among the speakers at your event to incentivize them to bring their A-game!
• A mistake speakers make when presenting highly specialized content, and how to avoid it 
• What most attendees CRAVE when watching speakers
• The #1 rule at most masterminds that most speakers must follow (break this and the meeting planner may kick you off stage!)
• Running an event? Here’s the one part you should memorize, word for word
• And much more!

Quick Episode Summary:

• will be done

Speakers that Impacted The Interviewee’s Life:

• Brendon Burchard
• Mat Boggs

Up & Coming Speakers that the world needs to know about: 

• Conner Beaton 

• Mat Groves (check the recording on this name) 

• Selena Grave (money boss

• Jeremy Goldberg (long distance love bombs) 

Quick Episode Summary:

• 0.02 What to expect today!
• 3:13 Welcome Alex inside the greenroom
• 3:31 How Alex and I met
• 5:09 Alex’s industry background
• 8:27 How giving feedback opened doors for Alex
• 9:28 One of Alex’s core values as an event planner
• 11:16 How to add credibility to your speakers
• 15:37 How Alex has practically up-leveled their event
• 17:15 The most common mistake event planners make
• 18:52 What you can learn from Alex’s mistakes
• 22:51 What is the captain’s hat
• 30:09 What your audience is hungry for
• 33:26 What NOT to do as a speaker
• 38:00 The speakers who have impacted Alex the most
• 39:02 The best up and coming speakers
• 41:03 Why live events and masters minds are still important
• 42:35 Alex’s favorite moment inside the greenroom
• 46:21 My biggest takeaways

Connect with Alex!

• www.alexcattoni.com
• Facebook
• YouTube
• IG/Twitter/LinkedIn: @AlexCattoni

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome back to the second part of our very special 2-part series! 

Last week, I presented my biggest takeaways from all of the interviews I held on the Inside the Greenroom podcast in 2019, and many LOVED it, and went back to listen to previous episodes as a result. 

Today, I cover what’s working with stages in 2020 - both with running events, and speaking on stage. 

I share the five core things that make the best events in the world stand out, as well as thefive core ways the best speakers stand out amongst the competition. 

This is what is working NOW! I know the final part of our mini-series will be a gamechanger for you and set you up for a lot of success in 2020! 

Here are some of the major takeaways from today’s episode: 

• A #1 factor that determines the longevity of an annual event (this is what separates those that will be around tomorrow vs. those that don’t last!) 
• What you must take inventory of and care deeply about far in advance of the event start date to provide the best experience possible
• A phrase you should avoid when filling your event (this sets the wrong intention for your attendees, and it’s a BIG reason why meeting planners see their numbers dropping) 
• The power of a ticket map, and using it to your advantage to fill seats
• The key to getting your audience to come back over and over again, and to rave about your event to their friends 
• The TOP ways to STOP leaving revenue on the table (one of our clients boosted his revenue from $200k to $2 million based on this!)
• The power of gifting, and how it can set you apart as a speaker
• How to deliver the goods on stage using a multisensory approach
• A big LIE speakers are told (or they believe to be true) when it comes to winning stages
• The “marketing graveyard” that’s continually expanding, and why you should use the one marketing medium that will never die 

• And much, much more!

P.S. - REACH Live 2020 is right around the corner, and it will be our BEST live event yet! Click here to get your tickets, and secure your seat. 

Quick Episode Summary:

• 0:26 What do to except today!
• 2:21 How you can help us grow
• 2:46 Sneak peek at Reach Live
• 4:30 The events that are experiencing growth in 2020
• 6:35 Taking care of your stakeholders
• 9:28 Language to avoid as a meeting planner
• 11:46 How you can implement a ticket map
• 17:30 What is working for speakers in 2020
• 28:16 What stages I am on this year!

MENTIONED EPISODES:

• Creating Events For All Personality Types with JJ Virgin
• How To Add A Zero To Your Pay Check Through Learning Environment With Jon Berghoff  

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

We’re BACK with our first episode in the new year, and we’re here to bring you part 1 of a very special 2-part series!

Today’s episode will focus on our biggest takeaways from all the interviews I held on the Inside the Greenroom podcast in 2019. 

Think of this as a cliff notes version of a couple dozen “ah-ha’s” we had over the past year. If you’re up to date and listened to every episode thus far, it will serve as a reminder of the big ideas we covered. If you’re brand new to the podcast, we highly encourage you to identify just 2-3 “big ideas” that stood out to you and go back to listen to the full episode. You’d be surprised with how much of a difference it can make in your business if you implement just ONE big idea you hear from one of our interviews. 

Part 2 will be released next week, and I’m going to cover what’s working TODAY with events, and landing stages. 

I really believe the next couple of episodes in our “mini-series” will be impactful and set you up for a lot of success in 2020! 

Here are some of the major takeaways from our guests in 2019: 

• How a lot of online companies are using offline, physical stages to grow their businesses
• The importance of building a speaking team once a brand reaches a certain level
• Why you should include the element of FUN into your events
• How 1 association can yield you 1,000+ speaking opportunities
• The nuance differences in winning international stages
• The benefits of BATCHING stages
• The power of dream stages
• How to overcome stage fright
• How to avoid being the road warrior
• Creating multiple streams of revenues in your event
• Using an in-house team to fill a large event
• How to sell high-ticket events
• How a book can make a difference to win a stage
• The power of using strategic gifting to win stages, and strengthen relationships
• How to fill and grow the attendance of your events with a smaller list
• Why a dialed-in Signature Talk will always outperform the written sales letter
• How strategy makes or breaks your events
• The secrets of making introverts feel welcome
• How to add a zero to your paycheck 

• And much, much more!

P.S. - REACH Live 2020 is right around the corner, and it will be our BEST live event yet! Click here to get your tickets, and secure your seat. 

Quick Episode Summary:

• 0:28 We are back!
• 1:13 How I spent the Holidays
• 2:08 What's next for Inside The Greenroom
• 3:21 What is currently working in the industry
• 5:59 My biggest takeaways from 2019
• 36:56 What to expect in 2020

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!

CLICK HERE TO JOIN

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Jon Berghoff from Flourishing Leadership Institute, Inside the Greenroom!

Live events are getting more expensive to run, tickets are harder to sell, and information is becoming commoditized! In this episode, Jon shows you how to run a new type of event that gets your audience engaged throughout the entire process, and has them leave wanting to come back for more. We discuss transforming the type of event from passive to active learning, crowdsourcing wisdom from event attendees, orchestrating the event to help people connect easier, and much more! 

You’re in for a real treat because this is GROUNDBREAKING information we’ve never shared on the podcast! 

Jon Berghoff is the Co-Founder and President of Flourishing Leadership Institute (FLI). Under Jon’s leadership, the FLI team has designed and facilitated whole-system change efforts through large group collaborative summits for organizations that include BMW, Fathom, Boeing Corporation, Vitamix Corporation, Fortec Medical, and Fairmount Santrol. Jon previously served as the head of sales for the direct sales team at Vitamix Corporation, where revenue grew by 400% in less than 4 years, as their team grew from 175 to over 600 members.

His work in Appreciative Leadership, Emotionally Intelligent Negotiations, and Influence has brought him to Australia, Japan, the UK, and South America. Jon is in high demand, known for his authenticity and highly engaging style of creating powerful learning experiences for participants.

Here’s what we cover: 

• The number one question you should ask to drive research, partnerships, and ultimately unlock the power in groups of people 
• Why it has become increasingly difficult to sell tickets at events, and what meeting planners can do about it
• The 3 primary reasons people show up to live events nowadays
• The simplest way you can transform an event from passive learning to active learning (real-life example included!)
• Learn about the one thing that matters most to your audience on a communal level, according to a study ran by Google 
• How to have event attendees “crowdsource” success strategies amongst each other (Jon has said that this exercise alone is just as useful, if not MORE useful than the information presented by the main speakers!) 
• The 4 questions you can attendees to bring out the best possible success strategies and insights
• What speakers MUST HAVE in addition to being great on stage
• The fastest way to add a zero to your speaking fees
• And much more!

Quick Episode Summary:

• 0.02 What to expect today!
• 2:05 Welcome Jon inside the greenroom
• 3:39 Get to know Jon
• 6:04 Changes in the market Meeting Planners need to know about
• 7:06 Why people show up to an event
• 12:13 How to creative beneficial learning environments
• 16:31 Bring out the best in any system
• 20:02 Jon's advice to Meeting Planners
• 22:30 The best activities to start an event
• 27:16 Jon's advice to speakers
• 31:31 Incorporating experiential learning from stage
• 33:58 The The speakers who have impacted Jon the most
• 34:54 Jons favorite up-and-coming speakers
• 37:00 Why live events are still important
• 38:14 Jon's favorite moment inside a greenroom
• 40:13 My Biggest takeaways

Guest Resources: www.lead2flourish.com

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!

CLICK HERE TO JOIN

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Today, you’re in for a treat with a SPECIAL Inside the Greenroom Episode! 

Recently, we hosted a 9+ hour-long Livestream, also called Inside the Greenroom. We interviewed some of the world’s TOP meeting planners who control thousands of dream stages in over 16 niches. 

We interviewed about two dozen people over the full-day marathon. And today, my team has hand-selected 6 of the BEST interviews, and we’re merging them together for one amazing episode! 

You’ll hear from: 

• Pat Flynn of Smart Passive Income
• Dean Graziosi of Knowledge Business Blueprint (and many other stages)
• Stu McLaren of Tribe Live
• Dolores Hirshmann of a highly desirable “Red Circle Stage” (listen to the full episode to learn what this is!) 
• Dave Woodward of Clickfunnels
• Jennifer Allwood of Equipped Conference 

Be prepared to learn several golden nuggets from 6 different experts who represent 6 different fields! 

Here’s what we cover: 

• The power and convenience of online stages, and how easy it can be to scale your business if you land the right ones
• Why you must always place your community first, and how to curate the best content for them
• What the world is CRAVING when watching a speaker
• Impact vs. financial success...which one should you choose? (the answer may surprise you!) 
• How to stand out as a speaker, and be well received by both the audience and the meeting planner
• Speaking on someone else’s stage? Learn the best practices to be respectful to their community
• The power of what a certain “Red Circle Stage” stage can do to your business, and how to land one (including two “from scratch” success stories)
• The two things that truly matter when trying to land a Red Circle Stage stage, PLUS major things to avoid when applying for one
• Here’s what trumps EVERYTHING when it comes to standing out (even among big name speakers) 
• Do you hate traveling and speaking on physical stages? Try out these amazing alternatives (perfect for busy mom’s or home-bodies)
• How to build your audience, and serve them for the long-term
• And much more!

Links:

• Ultimate Stage Guide: insidethegreenroompodcast.com/stages

Quick Episode Summary:

• 00:2 What to expect today!
• 3:27 Welcome Dave Woodward
• 7:59 How Clickfunnels uses physical stages
• 13:26 Welcome Dean Graziosi
• 16:06 Dean's advice to speakers
• 26:17 Welcome Jennifer Allwood
• 26:51 How Jennifer Allwood overcame stage fright
• 35:31 Welcome Pat Flynn
• 36:08 The power of online stages
• 39:52 The Pat Flynn effect
• 47:04 Welcome Dolores Hirshmann
• 54:19 Welcome Stu McLaren
• 1:10:09 My Biggest takeaways

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

We’re doing something special for this episode of Inside the Greenroom – I will NOT be interviewing a guest. You’ll be getting something that was previously NOT available to the general public or the podcast, and it has to do with the power of stages. 

At the very end of 2015 when I was launching Advance Your Reach, I went through a lot of ups and downs trying to get this company off the ground. I was known as the “Stage Whisperer” and had spent 13 years helping other people build their businesses with stages…

But the ironic thing is, I was trying everything BUT stages. 

Why?  

First, I was scared to speak. I had been the wizard behind the curtain helping others, and even though I knew the power, I still resisted being the guy on the stage because of fear. 

Second, like so many entrepreneurs, I got distracted by all the bright, shiny, and trendy marketing mediums out there. Looking back, they were great tactics - but it was just not the right time to implement them.

Once we FINALLY implemented stages into our business, everything changed for us.  

At the time of this writing, we’re right around Thanksgiving. 

I am GRATEFUL for stages. 

Over the past 20 years, stages have transformed my business and life, and I know it can do the same for you. 

For that reason, this episode is dedicated to the power of stages. 

Here’s what we cover: 

• Why stages are recession proof (you’ll believe this when I tell you how long they’ve been around compared to other marketing mediums)
• Examples of famous leaders, entrepreneurs, coaches, and service providers who have used stages to grow their businesses 
• How stages can shrink the sales cycle to 60 minutes or less
• How Karen Worstell quit her job and crossed the 6-figure mark with stages
• Why a successful entrepreneur friend of mine would rather be on stage with 25 people than have 1 million views on a Facebook video
• The typical conversion rate you see when making an offer on stages versus online
• Why your niche or industry is NOT different, and why you can make stages work no matter what business you fall into
• Dispelling the “famous myth” for those who feel you must be well-known to land your dream stages
• The definition of a dream stage, and how it can change your business forever (as it did mine)

• And much more!

LINKS:

• Ultimate Stage Guide insidethegreenroompodcast.com/stages

Quick Episode Summary:

• 0:02 What to expect today
• 3:38 The fastest way to grow your business
• 4:25 The Stage To Scale Method
• 5:18 When the guru model isn't working
• 6:05 Why I care about your message
• 6:36 Why I avoided stages
• 7:55 When paid advertisement alone didn't work
• 8:54 How Steve Jobs used stages
• 10:27 Why stages work
• 12:26 How to shorten your sales cycle
• 13:10 The different types of stages
• 15:06 What is a dream stage
• 17:23 Who controls the stages 
• 17:29 How to win a stage
• 19:51 Final thoughts

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!

CLICK HERE TO JOIN

Connect with us!

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• Email: [email protected] 

Welcome, Michelle Norris from Paleo f(x)™, Inside the Greenroom! 

Paleo f(x)™ is the world’s largest Paleo event in the world, which has been running for 8 years, with an attendance of over 8,000 at the latest event! 

In this episode, we discuss key learning lessons from an “in the trenches” entrepreneur with nearly a decade of experience running her own events. We cover the 3 main revenue generating activities she found to work best with events, her pricing strategy, how to save money on logistical costs, and the best way to impact the maximum number of people. 

Michelle Norris is a former corporate warrior, trained chef and multi-potentialite

whose personal health issues and struggles with traditional medical orthodoxy

inspired her to upend the way the world tackles health, wellness, and prosperity.

She soon became one of Paleo’s most outspoken evangelists, then co-founded

and is now CEO of Paleo f(x) ™, the largest Paleo event in the world. She’s a

passionate speaker, motivator and guiding light to those seeking deliverance

from a broken healthcare system and disabled economic system. Having left

the corporate grind far behind, she is now a serial entrepreneur in the health

and wellness space, and a tireless firebrand for advancing the Paleo movement;

a cultural reawakening of self-empowerment for the 21st century.

We Also Cover:

• One of the most important things you should be thinking about to convey to your team, and get them pumped up and motivated for your event
• What Michelle did correctly right off the bat when starting her 8 year journey of running her own events (even though the first year wasn’t profitable, she always did this one thing right) 
• Are you mission-motivated or money-motivated? Learn about a “lightbulb moment” Michelle had when speaking with a mentor that made her realize how to impact the maximum number of people 
• A new type of revenue source Michelle has discovered from stages
• A counterintuitive approach to Michelle’s pricing strategy that worked in her favor
• The power of having exhibitors and sponsors at your event
• An important lesson in running the logistical side of events: here’s how to avoid paying TRIPLE the price for hotels, airfare, AV, rental cars, etc. 
• Do you need to be a big name speaker to land an event? Learn how Michelle vets her speakers
• What to avoid at all costs if you want to speak on someone else’s stage

• And much more! 

Connect with Michelle Norris:

• Guest contact Info: 
• • Facebook: https://www.facebook.com/PaleoFX
  • Company: Paleo f(x) 
  • Website: https://www.paleofx.com

Impact on Michelle’s Life 

• Robb Wolf- https://www.facebook.com/robb.wolf
• JJ Virgin- mentor to me on how to take our event to the next level - www.facebook.com/JJVirginOfficial

Rising Speaker Stars: 

• Erik Salzenstein: www.facebook.com/Erik-Salzenstein
• Dr. Stephanie Estima: www.facebook.com/drstephanieestima

Quick Episode Summary:

• 0:27 Welcome Michelle inside the greenroom!
• 0:53 What is Paleo f(x)™
• 2:17 How many people attend Paleo f(x)™
• 3:27 Michelle's why
• 6:37 What you can learn from Michelle's mistakes
• 11:28 The revenue sources of Paleo f(x)™
• 16:32 What event planners can learn
• 17:32 How to land the Paleo f(x)™ stage
• 21:37 The most important thing about Michelle's speakers
• 22:46 Why Paleo f(x)™ has successful panels
• 26:02 The speakers who have impacted Michelle the most
• 27:03 Michelle's favorite up and coming speakers
• 29:36 Why live events are still important
• 31:28 Michelle's favorite moment inside a green room