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Inside The Guardian's U.S. expansion
Much of the U.S. news landscape is doom and gloom, but The Guardian is a quiet success story. Powered by reader contributions, The Guardian now has a 150-person newsroom and draws more web traffic than The Washington Post. Guardian U.S. managing director Steve Sachs explains why its global, independent orientation is finding product-market fit in America.
Chapters:
00:00 Welcome
00:28 Beehiiv Sponsor
02:07 TRB Events and Salons Update
03:41 Intro
05:42 Guardian US Origins
07:26 Guardian Trust and Turnaround
11:10 Value Proposition Research
16:38 Audience Politics Breakdown
21:07 Growth Metrics and Comscore Wins
23:19 Traffic Sources and AI Search
25:37 Newsletters Podcasts and Verticals
27:44 Where Guardian Competes Next
30:51 Lead In to Revenue Model
32:08 Guardian US Growth Numbers
38:57 Market Signals Vs Subsidies
43:55 No Paywall Conversion Metrics
49:37 Breaking News As Funnel
56:35 Brand Identity Beyond British
01:00:06 Ads Mix And New Products
01:03:24 Video Podcast Mission Brand Ads
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By Brian Morrissey
4.9
6060 ratings
Much of the U.S. news landscape is doom and gloom, but The Guardian is a quiet success story. Powered by reader contributions, The Guardian now has a 150-person newsroom and draws more web traffic than The Washington Post. Guardian U.S. managing director Steve Sachs explains why its global, independent orientation is finding product-market fit in America.
Chapters:
00:00 Welcome
00:28 Beehiiv Sponsor
02:07 TRB Events and Salons Update
03:41 Intro
05:42 Guardian US Origins
07:26 Guardian Trust and Turnaround
11:10 Value Proposition Research
16:38 Audience Politics Breakdown
21:07 Growth Metrics and Comscore Wins
23:19 Traffic Sources and AI Search
25:37 Newsletters Podcasts and Verticals
27:44 Where Guardian Competes Next
30:51 Lead In to Revenue Model
32:08 Guardian US Growth Numbers
38:57 Market Signals Vs Subsidies
43:55 No Paywall Conversion Metrics
49:37 Breaking News As Funnel
56:35 Brand Identity Beyond British
01:00:06 Ads Mix And New Products
01:03:24 Video Podcast Mission Brand Ads
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