Host Barry Theal sits down with Jonathan Michael Monson of Dirty2Dreamy

Jonathan Michael Monson is an entrepreneur, educator, and industry leader in the professional automotive detailing space. He is the founder of Dirty2Dreamy and Polish & Punish Detailing Academy, where he helps detailers master paint correction, ceramic coatings, and scalable business systems. Known for blending high-level technical skill with 1real-world business strategy, Jonathan has trained professionals across the globe and partnered with organizations ranging from private shops to tribal fleets. His brands collectively reach over a million followers across social platforms, where he shares practical insights, no-fluff education, and behind-the-scenes business lessons. Jonathan is especially passionate about building systems, SOPs, and training paths that turn technicians into leaders. Whether teaching in a shop, on stage, or online, his mission is to help others raise standards, increase profitability, and build businesses that last.