Kelly and Patrick describe how we can participate in our outdoor recreation activities safely. How can participants access the information necessary to be safe in their pursuits? What levels of danger are inherent to an activity, and how can we mitigate risks associated with an activity? How do displays of extreme sports and big stunts affect our perceptions of safety?

Kelly and Patrick describe how outdoor brands can and should use their social media presence. What role do social media platforms play in our efforts to increase participation in an activity? How can brands use social media to reach new audiences and connect with their customers? How can an outdoor recreation activity be enhanced by using social media? 

Kelly and Patrick describe the process of forecasting sales to gauge our expectation of the future. There has been a lot of market volatility over the past few years - what can we expect out of the next few years? What factors need to be considered when forecasting future sales? How can we use forecasts to influence our business decisions?

Kelly and Patrick discuss current methods of studying youth participation in outdoor recreation activities, as well as the importance of getting kids excited about spending time outdoors. How do we measure youth participation? What are the current limitations of our methods? What can we do to improve those methods, and how can we create a framework that encourages youth participation in outdoor recreation activities?

Kelly and Patrick discuss the origins of goods used for outdoor recreation recreation activities. Where are our products made? Why are they made in a given area? What would it take to produce in the US?

Kelly and Patrick discuss the data released by the U.S. Bureau of Economic Analysis, Outdoor Recreation Satellite Account which measures the outdoor recreation economy. What does this metric actually measure? What is not measured? To whom are these estimates important? What other similar measures can be used to communicate the economic contributions of a given outdoor recreation activity?

Kelly and Patrick try to reconcile the desire to ensure everyone has equal access to quality outdoor recreation activities while managing overcrowding. How can we bring in more participants while not overloading our natural resources? How have ski resorts strategized to balance crowds? What role do apps play in disseminating information that could spread participants across resources?

Kelly and Patrick discuss their outlook for the holiday shopping season. How has seasonality shifted in the past few years? What macroeconomic factors could affect consumer spending in 2022? How have purchasing patterns shifted to and from buying online as opposed to buying in the store? 

Kelly and Patrick describe the market for used outdoor recreation products. How does the secondhand market affect consumer demand for new products? How can brands leverage an understanding of their product’s lifecycle to ensure they have lifelong customers? How can we describe the size of the secondhand market?  

Kelly and Patrick describe how shifting consumer preferences have given rise to sales of products directly to consumers by brands, and how this affects all market players. How can brands understand and adapt to consumer behavior? What role does the brick-and-mortar retailer have in this model? What is the consumer journey?