In this engaging floor-recorded conversation from the AAO-HNSF 2025 Annual Meeting & OTO EXPO, host Rahul K. Shah, MD, MBA, AAO-HNS/F EVP and CEO, sits down with R. Peter Manes, MD, associate professor of surgery (otolaryngology) at Yale School of Medicine as well as AAO-HNS/F Board member and Chair of the Academy's Physician Payment Policy (3P) Workgroup. Together they demystify the alphabet soup of CPT, RUC, and RVUs, explaining how every otolaryngologist—academic or private—can influence reimbursement simply by completing the necessary surveys.

Dr. Manes offers a candid look at how procedure codes are valued, why honest data matters, and how these processes directly shape the financial sustainability of ENT practices nationwide. He also discusses his new role as the Academy's Industry Consultant, fostering ethical collaboration between surgeons and device partners to advance innovation and patient care.