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Inside the Stream – Smart TV makers try to capitalize on ad exec CTV preference
Smart TV manufacturers are getting serious about making recurring revenue from their devices. And who can blame them when most digital ad professionals view connected TV as more effective than traditional TV.
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By Colin Dixon
5
22 ratings
Smart TV manufacturers are getting serious about making recurring revenue from their devices. And who can blame them when most digital ad professionals view connected TV as more effective than traditional TV.
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