In this episode, we sit down with Nick Briton, founder of Yum Cars and a true innovator in the UK detailing scene. From building a premium brand rooted in obsessive quality to navigating the challenges of product development and content creation, Nick shares his journey, routines, and what sets Yum apart in a crowded market. We dive into the passion behind his products, the role of authenticity in his brand, and what’s next for the Yum empire. Whether you’re a weekend warrior or a full-time detailer, this is one conversation you won’t want to miss.