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In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership.
In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data.
In this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increasing efficiency, and maximizing ROI should be the central focus for dealers looking to thrive in this period of economic uncertainty.
In this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technologies, engagement, and the overall service experience.
In this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journey.
In this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for strategic initiatives.
In this episode of Inside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strategy, and how dealers can increase their customer lifetime value.
In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group's brand image, and becoming the first Latina on the cover of the Digital Dealer magazine.
In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company's collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.
In this episode of Inside Auto Podcast, Ilana Shabtay sits down with Ravin's Co-founder and CEO, Eliron Ekstein, to talk about transforming auto transactions using AI. Tune in as Eliron discusses how Ravin simplifies trade assessment, Ravin's position in the industry, and its integration with Orbee.
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