Ingram Smith, the CEO of Florida State-based NIL start-up The Battle's End, joins On The Bench to share how he's living out a dream. Smith details how he got into the position to guide the vastly important NIL efforts surrounding his favorite program, the upcoming expansion of The Battle's End, and then dove into the strategy implemented by the The Battle's End to exploit a market inefficiency.

As Smith states succinctly, 'there's a reason why Jordan Travis was our No. 1 target.'

It's a fun 30-minute interview with insights into the collective (but don't call it a collective) that's helped FSU elevate its football program.

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