In this episode of the Medical Sales Guru podcast, Mace Horoff interviews Mark Copeland, known as the ‘value analysis whisperer.’ They discuss essential advice for new medical device sales representatives, including the importance of mentorship, learning medical terminology, and building relationships within the healthcare community.

 

Mark shares his insights on leveraging technology, establishing a personal brand, and mastering sales techniques to excel in the competitive medical sales field. The conversation emphasizes the significance of commitment, continuous learning, and doing what’s best for the patient. In this engaging conversation, Mark Copeland and Mace Horoff delve into the intricacies of medical sales, emphasizing the importance of continuous learning, building relationships with doctors, and the evolving dynamics of the healthcare industry. They discuss strategies for networking, the significance of understanding business terminology, and the role of nurses and hospital leadership in decision-making.

 

The dialogue also highlights the value of mentorship, the necessity of a professional appearance, and the art of negotiation, all while maintaining a light-hearted tone that makes the insights accessible and relatable.

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