Ben talks with Lee Carter, author of Persuasion: Convincing Others When Facts Don’t Seem to Matter.

Lee has spent nearly twenty years advising and helping the world's most well-known companies and she shares her secrets to persuading anyone, at work and in life.

Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.

Among the counter intuitive lessons you'll learn:

  *  It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them).

  *  Logic alone doesn't work. Stories and emotions are what move us most.

  *  When communicating in a crisis, our first instinct is almost always wrong.

To learn more about Lee Carter visit, https://www.penguinrandomhouse.ca/books/576098/persuasion-by-lee-hartley-carter/9780143133476

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In this episode of Insights, Ben sits down with Joe Lazauskas, author of The Storytelling Edge

The Storytelling Edge offers an insider's guide to transforming your interactions ―through the art and science of telling great stories.

Ben and Joe dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care―in work and in life.

To learn more about Joe Lazauskas and the Storytelling Edge, visit https://www.thestorytellingedge.com/

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I launched Insights because I'm on a quest to constantly make myself better and I have found in my career, the best way to do that is when you get to sit down with an intelligent, interesting person, and have an open conversation. All these authors I talk to have a great story to tell that I want to share with you and my hope is that you walk away with just one tip that will make you a better listener, a better presenter, a better person, a better business executive, or better leader. That's why we call the show Insights. I get an insight on a new topic or a new way of thinking every single time we do the show.

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