I’m back with part two of my chat with Jess Rickus, creative entrepreneur, strategist, and founder of Studio Ninety. (If you missed it, catch part 1 here!) In this episode, we dive even deeper into the strategy behind authentic content, how to navigate seasons of growth, and the power of upcycling content without losing your voice. Jess brings so much heart and honesty to this conversation , and I know you’re going to walk away feeling energized about how to approach social media in a sustainable and meaningful way!

Tune in to hear more about:
• The power of diversifying your platforms, and why you need one you own.
• How Jess handled a rapid growth season while balancing motherhood and entrepreneurship.
• Tips on repurposing your content in fresh, smart ways that save time and amplify impact.
• Why being “annoying” online (aka repeating your message) is actually a key to successful marketing.
 • The importance of long-form content, automation tools, and building an email list you can rely on.
• Honest truths about showing up authentically, on and offline, and how that leads to real community and referrals.

If you’ve ever felt overwhelmed trying to do all the things online, this is the reminder you need that connection, clarity, and consistency can carry you so far. Let me know what resonated with you! I love hearing from you on IG @AlliArruda!

Jess’ Links
Instagram: https://www.instagram.com/jessrickus_
https://www.instagram.com/studioninety.ca
Website: https://studioninety.ca

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This week on Inspire + Move, I’m joined by creative powerhouse and social media strategist Jess Rickus! Jess is the founder of Studio Ninety, a boutique social media agency focused on building community-centered brands that tell authentic stories. Her journey from registered kinesiologist to content creator and agency owner is the perfect example of embracing reinvention and trusting your creative instincts. In this episode, we dive into how Jess built a thriving business rooted in connection, creativity, and strategic growth.Whether you’re managing your own brand or just trying to make sense of social media’s ever-changing landscape, Jess delivers wisdom on algorithms, authenticity, and how to genuinely engage your audience.

Tune in to hear more about:
 • How Jess went from science-based work in kinesiology to building a creative business from the ground up.
 • Why understanding your audience and their pain points is the key to winning with the algorithm.
 • Using polls, stories, and analytics to foster a true online community (not just rack up vanity metrics).
 • The role of AI in content creation, and how real voice and depth will always win.
 • Honest insights on Instagram growth, what’s actually working right now, and why community trumps follower count every time.

I’d love to know if this episode gave you a renewed perspective on how to show up online! Shoot me a DM & let’s connect on IG @AlliArruda! Stay tuned for part 2! 

Jess’ Links
Instagram: https://www.instagram.com/jessrickus_
https://www.instagram.com/studioninety.ca
Website: https://studioninety.ca

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In this episode of Inspire + Move, I sit down with Matt to share some big news, how we’re leaning into a major life transition and trusting the nudge to start a new chapter. We’ll dive into listening to your intuition, embracing change, and making bold moves even when fear and uncertainty try to hold you back. Together, we reflect on how we’ve built a muscle around risk-taking and action, and how that same mindset can support you in chasing whatever big, beautiful life you’re envisioning. Whether you’re standing at your own crossroads or just feeling a little whisper in your heart, we hope you tune in to hear more about:

• Why trusting your inner nudge is the key to growth and how to recognize when it’s more than a whisper.
• The resistance that comes with judgment, comfort, and fear, and how to move through it anyway.
• What taking bold, aligned action has taught us about resilience and courage.
• The difference between fleeting ideas and life-changing nudges that deserve the spotlight.
• How community, conversation, and the right support system can help you act with confidence.
• Plus, our soft launch announcement surrounding coaching together!

If you’re feeling called toward a shift, whether it’s in your business, your home, or your heart, let this episode encourage you to pause, reflect, and take the next right step for you! If this episode spoke to you in any way, we’d love to know! Shoot either of us a DM with your thoughts on Instagram @AlliArruda and @Matt_Arruda!

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In this next episode of Inspire + Move, listen in for part 2 of my conversation with Natalie Carvalho, registered nutritionist, entrepreneur, and the founder of Anagen Hair and Scalp Institute in Burlington, Ontario. We continue our deep dive into entrepreneurship, wellness, and what it really takes to create a thriving business from the ground up. Natalie opens up about the real and raw experiences of launching a brick-and-mortar wellness brand, how she stays grounded through routines, and the power of service-led leadership. If you’ve ever felt overwhelmed, under-rested, or unsure about your next move, I hope this episode will leave you feeling inspired, focused, and ready to take aligned action.

Tune in to hear more about:
• Natalie’s entrepreneurial rollercoaster and how she navigates fear, doubt, and 4 a.m. wakeups.
• How routines like strength training and quality sleep fuel her clarity and confidence.
• Her vision for the future of Anagen, including expansion plans and a luxury head spa concept.
• The challenges of client education and reworking beauty routines for scalp health.
• Lessons in leadership, building a service-based brand, and how to stay rooted in your mission.

If you missed it, listen to part 1 here! I would LOVE to know if you got any nuggets from this episode! So leave a review, share this episode & tag me, or shoot a DM @Alli.Arruda on instagram.

Natalie’s Links
Website: https://www.anagen.ca
Instagram: https://www.instagram.com/anagen.ca
https://www.instagram.com/natalielouise.ca

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In this 2-part episode of Inspire + Move, I’m joined by my brilliant neighbour and new friend, Natalie Carvalho, registered nutritionist, entrepreneur, and the founder of Anagen Hair and Scalp Institute in Burlington, Ontario. This is a deep dive into everything you didn’t know you needed to know about your scalp, hair health, and why your lifestyle might be sabotaging your strands! After experiencing a seriously eye-opening first treatment at Anagen, I knew I had to bring Natalie on the podcast! She shares her story from personal struggles with scalp eczema, to her journey into scalp science, holistic wellness, and creating an educational, healing space for others. 

Tune in to hear more about:
• How Natalie’s own hair loss journey sparked a business rooted in healing and science.
• Why your scalp is more like your face than you think, and why that matters.
• The surprising truth about dry shampoo, conditioner, and scalp build-up.
• What a scalp treatment actually looks like and how it can change your confidence.
• Nutrition, hydration, and key lifestyle tips that promote healthy hair from the inside out.

This episode is part beauty talk, part health education, and totally eye-opening! Especially if you’re a fitness lover, dry shampoo fan, or just want to support your healthiest hair yet, I hope you enjoy these episodes! Stay tuned for part 2!

Natalie’s Links
Website: https://www.anagen.ca
Instagram: https://www.instagram.com/anagen.ca
https://www.instagram.com/natalielouise.ca

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Today on the Inspire + Move podcast, I’m diving deep into the powerful and sometimes emotional world of adult female friendships. Inspired by Danielle Bayard Jackson’s book Fighting for Our Friendships, I’m unpacking key lessons and takeaways that hit home, both personally and professionally. In this real and reflective episode I’m sharing from the heart and digging into what it takes to build, maintain, and nurture meaningful connections in our fast-paced, digital world.

Tune in to hear more about:
 • The idea of “digital body language” and how our messages are often misinterpreted online.
 • Creating your own friendship values list, and how to attract new friendships that align.
 • The ADORE method: appreciation, desire, openness, reliability, and experiences, to deepen your friendships.
 • The emotional reality of friendship breakups and what it looks like to maybe “get back together.”
 • Tips for being a better, more intentional friend, even in different life seasons.

This episode is for anyone who's navigating shifting relationships, missing deep connection, or just curious about how to be more mindful in their friendships. I hope it brings some clarity, comfort, and maybe even a little courage.

As always, thank you so much for being here and tuning in! If this resonates with you, I’d love to hear from you in my DMs or see you at the next Girlfriend’s Walk!

Mentioned:
Book: Fighting for Our Friendships by Danielle Bayard Jackson 

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In part two of my conversation with Andrea Sager, entrepreneur, top trademark attorney, founder and CEO of Legalpreneur, we dive even deeper into the mindset, strategy, and practical tools that help creators and small business owners build with confidence. (Catch part 1 here!)  From understanding your legal rights, to standing strong in your value, Andrea shares game-changing insights on navigating brand deals, protecting your intellectual property, and growing a business that’s legally solid and energetically aligned. We also take a personal turn as Andrea opens up about her own transformative year, what it means to shed old identities, and own your power in every room you walk into (even the poker table!)

Tune in to hear more about:

• How to price and protect your content as a creator, especially when brand partners come calling.
• The crucial difference between trademarks and copyrights, and what every content creator and entrepreneur needs to know.
• Why you should trademark your own name if you're building a personal brand
.• How to legally enforce your content rights online, even without a lawyer.
• Andrea’s powerful personal transformation, from heartbreaks and healing, to hats and high-stakes poker.

This episode is packed with golden nuggets for anyone creating content, building a brand, or stepping into their next level of growth and authenticity. I would love to know if you learned something new, like I did when I first heard Andrea share this! Let me know on IG at @AlliArruda! 

Andrea’s Links
Free Business Owner’s Legal Checklist
Instagram: @andreasagerlaw  https://www.instagram.com/andreasagerlaw
@thelegalpreneur https://www.instagram.com/thelegalpreneur/
Website: https://andreasager.com
https://thelegalpreneur.com

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This week on Inspire + Move, I’m joined by powerhouse entrepreneur and legal expert Andrea Sager!  Andrea is the founder and CEO of Legalpreneur, an author, speaker, and one of the top trademark attorneys in the U.S. Her journey from Big Law to building a purpose-driven legal brand for small business owners is not only impressive, but it’s deeply inspiring. In this episode, Andrea shares the pivotal moments that shaped her career, the mindset shift that helped her bet on herself, and the legal clarity every entrepreneur needs to build a business with confidence. We talk about navigating risk, protecting your work as a content creator, and why understanding the legal foundation of your business isn’t just smart, it’s empowering. If you’re building something from the ground up or evolving into your next chapter, Andrea’s insight and energy will absolutely resonate.

Tune in to hear more about:
• Andrea’s leap from Big Law to launching her own firm and becoming the go-to legal expert for small businesses.
• What every entrepreneur needs to know about LLCs, S-Corps, and protecting your personal assets from day one.
• The must-have contracts for content creators and why you should never agree to “in perpetuity” terms.
• How to know if your different revenue streams require separate LLCs, and the critical risk factors to consider.
• Building your business with clarity, legal protection, and the mindset of a true CEO.

Andrea doesn’t just drop legal tips, but confidence, clarity, and next-level energy! I would love to hear what piece of wisdom really stuck out to you or if this episode was helpful over on instagram! Stay tuned for part two this week! 

Andrea’s Links
Free Business Owner’s Legal Checklist
Instagram: @andreasagerlaw 
@thelegalpreneur
Website: https://andreasager.com
https://thelegalpreneur.com

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Welcome back to Inspire + Move and part two of my conversation with Hailey Brown! (Listen to part 1 here!) In this episode we dive deeper into what it really looks like to rebuild from the inside out. After years as an NCAA athlete and the launch of her business, Sleek by Hailey, Hailey entered a new chapter centered on self-awareness, intentional living, and redefining success on her own terms. From assembling a wellness team to embracing spiritual practices, Hailey shares how she's navigating this season with clarity, courage, and a commitment to personal growth.

Tune in to hear more about:
• How shifting from athlete to entrepreneur created a powerful identity reframe
• What building a “wellness team” looks like and why every founder needs one
• Why energy healing and spiritual practices are now part of Hailey’s toolkit
• The mindset shift from pushing through to giving yourself grace
• Embracing peace, joy, and purpose as guiding forces in both life and business

I would love to know you’re biggest takeaway from this episode! Leave a review with your thought or let me know on Instagram @AlliArruda! 

Hailey’s Links:
@haileyyy.brown
@sleekbyhailey
https://www.sleekbyhailey.com

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This week on Inspire + Move, I’m joined by the incredibly driven and inspiring Hailey Brown! Hailey is athlete, entrepreneur, and founder of Sleek by Hailey. From competing on the world stage with Team Canada and playing D1 basketball at the University of Michigan, to launching a mission-driven business rooted in diversity and representation, Hailey’s journey is a masterclass in resilience, vision, and purpose. We unpack the powerful intersection of athletic discipline and entrepreneurship, and Hailey shares what it really takes to stay committed to your vision, even when the path forward isn’t easy or clear. Her reflections on self-belief, authenticity, and building a brand from scratch will resonate with anyone navigating their own purpose-driven journey.

Tune in to hear more about:
• What it takes to go from national athlete to entrepreneur, and how Hailey trusted her gut over the safe path.
• How Sleek by Hailey was born from lived experience and the desire to see more diversity in the hair industry.
• The mindset shift from athlete to business owner and why grace, patience, and authenticity are huge qualities to learn.
• What it really looks like to build something from scratch in a space that’s often glamorized but rarely shown in full.
• Why community, confidence, and connection are at the heart of Hailey’s story and success.

This episode is full of insights and honest reflections on showing up for yourself, standing tall in your vision, and creating from a place of purpose. I would love it if you could share it with a friend or post a screenshot of the episode & tag us on Instagram @alliarruda and @haileyyy.brown, and let us know what resonated with you most. We love hearing your takeaways and supporting your journey!

Catch the rest of our convo in part 2 here!

Hailey’s Links:
@haileyyy.brown
@sleekbyhailey

https://www.sleekbyhailey.com/

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