Hey you.
In today’s episode, I’m sharing something that genuinely changed the way I saw myself - and the way I moved through the world.
It’s a concept that first landed for me through the book Psycho-Cybernetics by Dr. Maxwell Maltz - a book originally written in the 1950s, but honestly? It feels just as true today.
I talk about how I stumbled across Maltz’s work while being mentored by a coach who trained with Bob Proctor, and why the idea of self-image - the picture we quietly hold of ourselves inside - can be the invisible thread behind why we stall, hide, or second-guess the life we say we want.
Together, we explore:
✨ Why external achievements can feel hollow if our internal identity hasn’t shifted
✨ How our brain acts like a goal-seeking machine - not for what we wish for, but for what we truly believe we deserve
✨ The ways old stories and inherited beliefs quietly cap our growth (even when we "know better")
✨ Why visualising the next version of ourselves isn’t fake - it’s a powerful act of inner permission
✨ And how real change comes from an internal rebranding - before any website, title, or strategy session
This isn’t about pretending to be someone else.
It’s about gently, courageously becoming who you were always meant to be.
If you’re building something right now - a life, a business, a message - I hope this episode feels like a deep exhale and a reminder:
You’re not broken.
You’re not behind.
And you get to choose, every day, who you are becoming.
🧡 Press play and let’s walk through this together.
If this resonates, I’d love to hear from you - tag me @katiefordvet and @alignandimpact, let’s keep the conversation going.