I know you don't really want to be thinking about the holidays just yet. But trust me when I say that you'll be so happy you did! I've got a very simple 3-step strategy for figuring out how you want to run your business during the holiday season, and it really does pay to start thinking about the holidays as early as possible. Preparation is key, so let's get prepped.

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Tiny Brand Personality Quiz

Brand Coaching

As the creative industry continues to expand, people have more choices than ever for who to work with. The one thing that makes you stand out above the rest as the *right* choice for your people?

Your client experience.

Your CX.

(It's like UX/UI but for your client relationships rather than digital interfaces.)

You need your CX to be solid, engaging, and dripping with your brand personality. Let's chat about the why and how behind a creating fabulous client experience.

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Tiny Brand Personality Quiz!

Tiny Brands

Chipotle

Sunday Lawn Care

The Inspired Foundry

Today’s episode is all about how to make selling feel less terrible. In my own entrepreneurial journey, selling has often felt like the worst -- my mindset was all I don’t want to ask people for their money or be a burden. But the truth I’ve discovered over time is that in order to make money doing what we love, we have to treat it like a business — because it is. That means making the ask, telling people about what you do and how you can work together, and not giving up even when we so badly want to go hide in a hole.

I've got four very practical down-to-earth ways to think about selling so you can make more money doing what you love. Listen in!

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Kaitlyn Kessler, Mindset Coach and Business Mentor

NEW Tiny Brand Personality Quiz!

The Inspired Foundry

Buy Me A Coffee << a great low pressure way to ask for support! :)

Stepping out of the starving artist mindset and stepping into a more profitable and successful version of your business means acquiring good branding. But what exactly is it that good branding gives us that will lead to a profitable and successful business?

In this episode, we're chatting about all the incredible benefits of good branding -- and getting down to business about how you can make sure you have it. You probably don't need to be convinced about having good branding, but just in case, give this episode a listen.

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The Inspired Foundry Resource Library

The Creative's Collection (last one!)

DIY Resources for Brand Strategy (this one is amazing)

Tiny Brands

This episode is a love letter to you, my creative friend. You've joined the ranks of entrepreneurs because you wanted to make money and do what you love at the same time - using your creativity to bring change and goodness to the world. Most likely you weren't trained in the art of business (neither was I), but you're here anyway and I applaud you for that. Tune in for some encouragement to keep pursuing your craft because *you* have a unique position in the entrepreneurship space. And I want you to take advantage of that.

Mentions:

Rachel Turner (launch program and other great stuff)

www.theinspiredfoundry.com

If you've ever received a brand kit from a designer or a template shop, you probably have a set of brand guidelines somewhere. Personally, I make sure every client I work with has some kind of style guide so there's no question of how to work with their brand assets when it's time to post on social media, build your website, or create a line of merch. But in the event you're not quite sure what to do with those guidelines or why they're so critically important, tune in to this episode for the low down on the what, why, and how of brand guidelines.

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Design Sh*t That Looks Good Course ($27)

Pre-Publish Checklist (free!)

Tiny Brands

www.theinspiredfoundry.com

When we want our creative work to make us money, sometimes we think too big. We get too inspired, we think too long term. I’ve been seeing this all over the place with brands that offer bundles or all-in-one solutions, and use terms like “everything included” or “one-stop-shop”.

Do we really need all that stuff? Is feeling like we need to either buy things that include everything or create offerings that are stuffed to the brim contributing to our anxiety around keeping up with business and eventual burnout?

This is where we run into problems with building a brand that doesn’t allow for our humanity. What we need to do is yes, dream big and have a strong vision, but then start by taking the first step and keeping things simple.

That's what this episode is about. Tune in to be a human with a business and a brand and all that encompasses.

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Kaitlyn Kessler Coaching

Tiny Brands

www.theinspiredfoundry.com

What better way to talk about not going it alone in business than bringing on my business partner?! Cellist Olivia Diercks sat down with me (outside of a Starbucks so apologies for the slightly odd recording sound) to chat all things collaboration in entrepreneurship and how impactful it can be for your brand. Olivia and I make up the folk duo, The OK Factor, and we just celebrated 10 years of making music together -- and making a meaningful creative career out of our shared dream. Listen in for thoughts and encouragement to find the support you need to bring your inspired idea to life.

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Olivia Diercks on Instagram

The OK Factor

The OK Factor on Patreon

While this episode is not *exactly* an episode about branding, it is an episode about how to run your brand into the ground. Falling into the trap of this one mistake will take away years from your inevitable success and leave you feeling burned out, poor, and bored. Maybe it's an obvious one, but it's one that bears repeating.

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The OK Factor

Cave Day

Brand Coaching

The Inspired Foundry

Listen up, my creative business owners. We're notorious for doing everything *but* what we know will help us gain momentum. In this episode, I'm expanding on the compound effect to help us balance our human needs and our business needs with a few simple strategies so we can stop the spinning wheels and make some progress.