The pandemic changed *almost* everything. What it didn't change? The single universal law that everything will always be changing, even in business. We survived the worst of the COVID pandemic as creative entrepreneurs, and maybe we're thriving on the other side. Maybe we're at a loss for what to do next. Regardless of our individual journeys, we have been asked to recalibrate again and again. And I'm starting to feel another calibration coming. Tune in for some solidarity and validation for keeping on with your creative work no matter what's going on in the world. 

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Tiny Brands

The OK Factor

The Inspired Foundry

We're tackling the idea that business might actually be personal for us creative entrepreneurs. Yes, in many ways running a business requires us to think of it as an experiment and not get too wrapped up in the emotions of it all. But from a branding perspective, we can't afford to be impersonal with our client experience. Join me for a solo deep dive into how we can be more personal with our businesses.

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The Creative's Direction: Brand Coaching! 

The Creative's Collection: Brand-building workbooks 

I'm a firm believer in details. Specifically, the details that make up your brand experience. However, in order to craft the details our people will care about, we need to understand who they are. In this episode, I offer up some strategic questions to get you thinking about your audience in terms of their preferences so you can translate those preferences into a high-quality brand experience they can't say no to. 

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The Creative's Collection 

The Inspired Foundry

Those who can influence us can also inspire us. Why not turn the tables around and be an influencer of our own creative work to inspire others? In this episode we'll chat about the strategies I see influencers use and how to work that into your own marketing plan for a simple and effective way to sell your stuff, foster engagement, and grow your creative business.

The Inspired Foundry

The essence of any brand is its mission and vision, both of which should essentially answer the question: what kind of world are you creating? Listen in to take a swan dive into this question and turn it around from all angles. 

The Creative's Collection

The Inspired Foundry

My inspired ideas are taking the form of questions this month, and this week's is one of my favorites: what are you working towards? 

Let's chat about why vision matters for creative work, especially when it comes to turning that creative work into a true business. Staying inspired as you work toward a long-term goal is often more difficult than we want it to be, not to mention figuring out what that long-term goal even is. Let's talk about it. 

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The Creative's Almanac (free/pay what you want download in the library)

The Creative's Collection

This week's episode is a deeper dive into the inspired idea about asking yourself what you need in your business. If "confidence" is at the top of your list, consider revising your current systems or implementing new ones. I walk you through some real-world examples of helpful systems, and take you behind the curtain of my own business with an honest analysis of how systems directly impacted my business revenue over the last three years.

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In this episode, we're unpacking one of my favorite brand strategy questions: what brought you here? 

In thinking about our creative work, we often get stuck on sharing what we think someone needs to hear in order for them to trust us with their money, like credentials or expertise. But it's often the smaller details, the interesting stories, the, yes, inspired ideas we have that make people interested and invested. 

Tune in for a few ways to think about this questions and an invitation to answer it for yourself and your business. 

Follow my brand-building adventures on Instagram: @theinspiredfoundry 

Learn more about how we can collaborate together: www.theinspiredfoundry.com

Welcome to Inspired Ideas, a podcast about branding for creative entrepreneurs. 

Brought to you with love by The Inspired Foundry