So, there's a way in which everyone has a capacity. When we take the mantras and when we take books—which are literary Kirtan—they get to carry it home, and the mantra goes on and on for generations so that people may take advantage of it. Writing is simply speech abstracted anyway. When we see the result ourselves, how people react to the mantra, how they come alive, it's in parallel. The parallel I'm making is that animals would be killed. Nowadays, asuryā nāma te lokā, andhena tamasāvṛtāḥ, tāḿs te pretyābhigacchanti, ye ke cātma-hano janāḥ (Śrī Īśopaniṣad, Mantra 3). It says there's a process by which the soul is veritably killed by getting involved with the material nature. The mind, which is meant to think of Krishna, becomes Jaḍa—dead like stone—and they can't think of anything except for matter, thinking, "Oh, I'm also dead stone." But when they come in contact with Hare Krishna, transcendent literature, and the association of devotees, we see that they come alive, and then our faith in the mantra grows. ( Excerpt from the talk )

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