Inspiring Exhibitors

In an episode that took hours to record because of the laughing and distractions, hear from Trade Communications veteran Stefan Appleby on aligning live events to the rest of your marketing plan to boost their effectiveness - with some torpedo's, giant batteries, Latin and Gresley FC thrown in for good measure... as you do! 

Thank you for listening, don't forget subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms.

Ever wondered about how the little things might make a big difference to your show... like eating and drinking well in the days BEFORE a show?  Working with clients this week we learnt about how big a role wellness plays in success.  Hear our thoughts on this week's episode of the Podcast along with an interview with Keynote Speaker and  CEO of See Endless, Lindsay Anvik who helps Fortune 500 companies all over the work deliver better results. 

Lindsay's talking to us about all things ROI, staffing, pre-show marketing and that all important follow up using Exhibition Gold Dust aka emails!

Enjoy the show! 

Getting SMART with objectives... it always catches exhibitors out but it's the crucial building block to every other decision you'll make on your trade show journey! Not convinced? Check out our thoughts on why they're important. 

And we hear from FIT Show 2019 exhibitor Mark Enderby from MACO UK who shares what his main focus is with 8 weeks to go until the show, what he wishes he'd started earlier... and why HotTubs are one of his over-riding memories from previous live events!

Enjoy the show and don't forget if you don't want to miss out on more hints, tips and advice please subscribe to receive future podcasts!

How do you make sure your hottest prospects have your stand on their "Must See" list before the show even opens? In our latest episode experienced emap Publisher Helen Chater  gives you the hints, tips and inside secrets to using trade press to amplify your trade show presence before, during and after the big event.

Plus we solve listeners trade show troubles by re-visiting the thorny issue of uniforms and knowing when it's the right time for you to exhibit or not if you're not quite ready.

Don't forget to let us know your trade show pain-points which we'll trouble shoot in the next episode.

Enjoy the show and don't forget to subscribe so as not to miss out on more insights from future episodes.

Thank you for listening!

Live Events can be a pressure cooker for stress, panic and escalating tempers with so much at stake and so many variables - so how do you keep your cool and keep focused? In this episode we talk to Kate Ashley-Norman who has some advice for managing stress on the run up to and during exhibitions as well as accepting and fighting the inevitable Post Show Blues!

And we are giving you a chance to win a hot-off-the-press copy of 'The Exhibitionist: Inspiring trade show excellence' and some free consultancy time with us!

Please don't forget to subscribe to the podcast so as not to miss future episodes... Happy Listening!

As a Project Manager for your organisation's Exhibitions do you ever get asked ''What should we wear'' from everyone in your squad? It's one we're always asked, so we start Episode 9 by sharing some thoughts on how to approach this, especially in the negative context of ICE London 2018. 

We then throw over to recent Event Management graduate Evangeline Morrison who's currently working with a global event's organiser in London. 

Evangeline shares some of the highs and lows of her experience getting in to the industry and gives us all (exhibitors and organiser) some food for thought on how we can help nurture bright, young talent in the industry and ensure we're all making the most of their potential, value and knowledge. 

Enjoy the show, thanks again for listening and please subscribe so as not to miss any future content!

This episode opens with Nichola answering a Trade Show Trouble question around Exhibitors measuring ROI which rolls into the main event...

This week the interviewee is Emma Cartmell from the CHS Group UK. CHS are specialists in the meetings and events industry and provide opportunities for event planners, PAs and EAs to meet with venues, hotels and suppliers.

As well as exploring what CHS has to offer Emma and Nichola also discuss Pre-Show Marketing and return to the theme that opened the show - Exhibitors measuring ROI.

Enjoy the show and don't forget to send in any Trade Show Troubles that you would like answering on future episodes. For more #inspiringexhibitors content and ideas please visit www.inpririgexhibitors.com and don't forget to subscribe so as not to miss the next episode!

Well a happy New Year to all our listeners... is anyone fed up of all of that yet?

So in this episode we have a brief run down on the highs and lows of CES 2019 and what unexpected bit of kit won 'Best in Show'!

Our guest this time around is Gabriela Castro Fontoura from Sunny Sky Solutions. Gaby explains the vast opportunities to be had in Latin America and gives advice that is useful to anyone considering exhibiting and exporting to anywhere in the world and not just in this region.

She also explains that to do business in Latin America may not initially mean having to travel so far as buyers from this region regularly attend European and Asian trade shows. However, you do need to understand the cultural and laid back attitude when doing business in the region which having lived and worked in the UK (Skipton, North Yorks) for 13 years meant that she too had to initially readjust on her return to Uruguay.

Enjoy the show and don't forget to send in any Trade Show Troubles that you would like answering on future episodes.

We begin with a quick catch up on what we've been up to since the last episode which has been dominated with all things global including finding out more about the 2020 Dubai Expo which seamlessly leads on to our conversation with John Jenkinson from the Department for International Trade (DIT).

John explains the nuances required to navigate the export world while avoiding the pitfalls and exploiting the benefits international trade can offer and how the DIT can assist you on this journey. Enjoy the show!!

Enjoy the show and don't forget to subscribe to receive future episodes. 

We're starting Episode 5 with some of the highlights that caught our eye at Food Matters Live and EMEX last week before we chat with Jonny Ross of Digital Marketing agency Fleek Marketing.

Johnny tells us why getting visitors engaged in your stand starts way before they hit the trade show floor, and gives you some tips on how to make it happen! Enjoy the show.