On this episode we hear from Emma. She says hospitality was in her DNA, having travelled and moved around a lot growing up, she knew this was going to be a part of her life. She made a career for herself in marketing and PR working for various brands in different parts of the world, like IHG, Starwood, Raffles, TFE and more, before she decided to start her own business. For her business she has focused on brand strategy, and we have an interesting conversation around branding, what it means and for someone who is looking into a career in branding what they should be looking into. Her one piece of advice is when it comes to marketing, dream big. She shares a fun story of a PR stunt she did on the helipad of the Burj al Arab in Dubai. The key learning that she has taken away from her career is to be present and show up.