On this episode we hear from Amanda. She was always curious by nature and would ask loads of questions as a child growing up, which got her into media as a BBC broadcaster in the arts space. With the advent of social media, NDAs, publicists she started seeing a shift and decided it was time for a change. She knew that with whatever she did in life, she wanted to make a difference and rip up the rule book in that space. One of her obsessions was fine wine and champagne and so her first career change was to train in making champagne and she moved with her family to Paris to do exactly that. While she was successful with her own champagne and prosecco business, she recognised that there was not going to be much commercial success for her. Being the journalist she inherently was, she picked up on a trend of healthy drinking within leader, industry and legislation. With the same obsession for fine, she put that towards producing non-alcoholic sparkling wine that was not filled with sugar and chemicals and make a real premium alternative for those who did not want to drink. She has same great insights of what we can do to bring more women into this space, such as amplifying the female voice, visibility, speaking up, male allies, hiring women where possible, outreach programmes and much more. She is a true inspiration and was quite moved when she shared her inspiration.