On this episode we hear from Zoe. I do not know even where to begin, but probably the best place is enthusiasm, finding the gap in the market and doing something about it. She went into retail initially, but after attending 13 weddings in one year and many more after, including her own, she realised there was a gap in the market for good wedding planners in Wales offering a well-rounded service. She did that for 10 years, before moving onto consulting and training, venues, coordinators, and other wedding planners. She started her own wedding catering business because she wanted to offer good quality, eco-friendly and dietary suitable options for the guests. She pivoted this business to focus on corporates during the pandemic and did not go back. She has also launched a plastic free. sustainable wedding favours and gifts online shop because she wants to do her part to reduce waste at weddings. You can still have a beautiful instagrammable wedding and be sustainable. She is a force to be reckoned with.