Rethinking Insurance Inspections: Karl Susman's Call for Transparency, Technology, and Consumer Trust
The insurance industry stands at a technological crossroads. New tools—satellite imaging, drones, AI-powered risk modeling, and digital self-inspections—have the potential to revolutionize how insurers evaluate properties. Yet, instead of ushering in a golden era of efficiency and transparency, many consumers today feel blindsided, frustrated, and even violated by how these innovations are being used.
That tension took center stage at the Summer 2024 National Council of Insurance Legislators (NCOIL) Meeting, where insurance expert, agency owner, and radio host Karl Susman delivered candid remarks about the state of inspections, consumer perception, and the urgent need for clear regulatory guidelines.
Susman's insights offered an unfiltered look at what's happening "on the ground"—from the everyday frustrations of homeowners to the systemic communication breakdowns between carriers, regulators, and agents. His message was simple but powerful: technology isn't the enemy—poor rollout and lack of transparency are.
Inspections Aren't New—But the Process Has Changed
Susman began by grounding the discussion in history. Inspections, he reminded the audience, have always been part of insurance underwriting.
"When an insurance company is insuring a property, they're going to look at the property. That's just part of the process," he said.
Decades ago, inspections were often handled by agents themselves. Susman recalled walking around homes with a "little wheelie thing," measuring perimeters by hand.
"Consumers didn't love it," he admitted. "But at least they knew who was coming to their house and why."
As insurers grew larger and more centralized, those tasks shifted to in-house staff and later to third-party vendors. Each step added a layer of distance between the insurer and the policyholder—and with that, a growing sense of mistrust.
"When the insurance company started sending their own people, consumers didn't like that either. They figured, 'This guy's on the insurance company's payroll; he's going to look for every little thing.' So the industry pivoted again and started hiring third-party inspectors."
The result? Sometimes, chaos.
Susman shared stories of inspectors showing up unannounced, sending cryptic text messages, or being chased off properties by homeowners with firearms.
"It's definitely a difficult job for inspectors," he said, "but it's also invasive for consumers. You've got strangers showing up with no clear explanation of who they are or what they're doing. It's not a good experience for anyone."
The Rise (and Fall) of Self-Inspections
To fix those problems, some carriers introduced self-inspections—letting homeowners use their smartphones to take photos ...