Insurance Secrets With Peter Roberts

Evan showed up to his first IMO and walked into an empty office. No computers. No people. No system. He got burned at a second company he found on Instagram. Spent his last dollar on leads that turned out to be wrong numbers. He was applying to jobs at Costco when everything changed.

3 weeks later — 21 sales. $17,865 AP.

This one is for every agent who's been lied to and is almost done.

Episode Description

I was 6 months into the life insurance business, doing everything my upline told me — buying leads, making dials, buying more leads — and I still wasn't making $10,000 a month. Some months I was actually losing thousands of dollars. I felt stuck, scared, and ready to quit.

In this episode, I break down the 3 specific changes I made that took me from struggling to pay my bills to consistently earning over $10,000 every single month. These same changes helped me sell over $550,000 in premium my first year and build an agency that's now doing over $1 million in monthly sales.

I'm giving you all the tools and lessons I learned the hard way — so you don't have to struggle like I did.

Show Notes

Change #1 — Fix Your Sales Process

• Use ONE winning script. Stop rotating through dozens of scripts. Build a single proven script with a clear flow: intro → medical section → credibility section → qualifying questions → pitch → present options → close → objection handling.
• Learn underwriting. Don't just sell 1–3 products your upline told you to push. Learn how to match products to clients' health conditions (diabetes, COPD, etc.) so you're offering real value — fewer objections, higher close rates.
• Master objection handling. Use the 3-loop method for intro objections: (1) Acknowledge + overcome, (2) Acknowledge + pattern interrupt + overcome, (3) Acknowledge + set a fake appointment + overcome. Do the same for closing objections. Role play relentlessly and review your calls.
• Understand product commissions. Know the difference between simplified issue and guaranteed issue. Aim for 80% simplified / 20% guaranteed issue. Take the 9-month advance — you need the cash flow to reinvest in your systems.

Change #2 — Build a Tracking System

• Track your daily KPIs: dials, contacts, presentations, and sales. Goal: 10 contacts/day → 5 presentations/day → 2 sales/day.
• Track your 30-day cash: What the carrier actually pays you based on compensation rate, product type, and commission rate.
• Track your mix of business: Monitor your simplified vs. guaranteed issue ratio.
• Track all expenses: Leads, systems, chargebacks — down to the penny, day by day.
• Track your 12-month cash: Residual income from months 10, 11, and 12. This is where the business becomes truly profitable.
• Track profit per day, placement rate, and chargebacks.
• Use one business bank account with a tool like QuickBooks or Rocket Money to run a monthly P&L.

Change #3 — Build Real Systems

• Take control of your leads. Stop relying on shared leads at $25/lead going to 3 agents. Learn to generate your own leads through Facebook ads or other channels.
• Speed to lead matters. Contact new leads within minutes, not hours. Use a system that alerts you immediately so you're the first call they get.
• Build a customer retention system. Don't just sell and move on. Call clients monthly for the first 3 months — if they make it to month 3, they typically stay for the year. Save lapsing policies by calling carriers and rebooking payments.
• Create a repeatable daily system. Leads come in → contact fast → run your sales process → track your numbers → nurture unconverted leads with emails and drip campaigns. Repeat 6 days a week.

Key Takeaway

Stop flying blind. Build a winning script, track every number, and create systems that produce reliable, duplicatable results. The data tells the story — face it, fix it, and the money follows.

Links & Resources

🔗 I'm Hiring Agents: https://careers.legacyfamilylife.com/

📚 My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Join My Team

I'm hiring. If you want to build an insurance business or grow inside our FREE leads + $50k salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/mo like clockwork.

This is NOT an MLM agency. We do not hire everyone — we only hire winners.

Want to build your own business with our systems? You can also be a broker with our company.

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/
My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Do you want to join my team?

I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/
My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Do you want to join my team?

I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.

Apply here:
https://careers.legacyfamilylife.com/

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/
My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Do you want to join my team?

I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.

Apply here:
https://careers.legacyfamilylife.com/

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/
My Free Sales Course + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Do you want to join my team?

I'm hiring. If you want to build an insurance business or grow inside our FREE leads + salary opportunity, I would like to meet you. It's simple: we have the BEST leads, the BEST culture, and the BEST training. We have a repeatable sales system that will help you sell $40k/Mo, like clockwork. Plus, this is not an MLM agency. We do not hire everyone; we only hire winners.

Apply here:
https://careers.legacyfamilylife.com/

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/
All my FREE resources + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Most life insurance agents struggle to make money. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.

My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

Join My Insurance Sales Team: https://careers.legacyfamilylife.com/
All my FREE resources + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Most life insurance agents struggle to make money. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.

My Mission is to help agents ACTUALLY provide for their families, by serving and helping people

oin My Insurance Sales Team: https://careers.legacyfamilylife.com/
All my FREE resources + Scripts: https://www.skool.com/master-final-expense-sales-4497/about

Most life insurance agents struggle to make money. I make this free content in the hopes that you use it to improve your sales skills enough to partner with us.

My Mission is to help agents ACTUALLY provide for their families, by serving and helping people