In this episode, Ben Tuinei and Naren Arulrajah explore three actionable goals for dental practices to thrive in 2025. The discussion emphasizes setting a 10% annual growth target, leveraging cost-effective SEO strategies over PPO plans, and fostering a metrics-driven practice culture. Practical insights, including using champions for hygiene and production goals, were shared to improve practice efficiency and profitability. The episode highlights the importance of Google reviews and metrics-focused team accountability.

Book a complimentary Marketing Strategy Meeting for tailored growth strategies

Link - https://go.insurance-untangled.com/MSM

In this episode, Ben Tuinei and Naren Arulrajah discuss strategies for managing negative reviews and leveraging positive feedback to enhance your dental practice's online reputation. They explore mindset shifts for handling criticism, the importance of consistent Google reviews, and actionable steps to increase visibility through SEO. Naren also shares insights on addressing illegitimate reviews and highlights the value of responding professionally to all feedback. For practices struggling to attract new patients despite positive reviews, they emphasize the role of effective digital marketing.

Book a free Marketing Strategy Meeting with Ekwa today and discover how to attract high-quality patients effortlessly

Link - https://go.insurance-untangled.com/MSM

In this episode, Ben Tuinei and Naren Arulrajah explore the critical role of phone experience in dental practice success. They reveal that the average practice converts only 33% of new patient calls, emphasizing the importance of tracking conversion rates to improve performance. The discussion highlights common mistakes made by staff and leadership, strategies for creating a positive first impression, and the necessity of using metrics for continuous improvement. They also discuss how investing in SEO can drive new patient calls efficiently.

Book a FREE Marketing Strategy Meeting with Ekwa to receive a customized plan tailored to your practice, helping you attract more high-quality patients and achieve measurable growth.

Link - https://go.insurance-untangled.com/MSM

In this episode, Ben, Jordon, and Tessina dive into the issues in the dental insurance world, offering fresh strategies to help practices break free from PPO reliance. They explore key topics like mastering negotiation with insurance companies, the booming trend of dental membership plans, and how AI is reshaping claims processing. Tessina and Jordon share insights, including how membership plan patients spend more and say "yes" to treatment more often, while insurance often blocks patient care. The episode wraps up with actionable tips on educating patients and leveraging membership and warranty plans to boost practice success.

book a free marketing strategy meeting with Ekwa and discover how a tailored marketing plan can attract high-quality patients without relying on PPO

Link - https://go.insurance-untangled.com/MSM

In this episode, Naren and Ben discuss the true cost of being in-network with PPO plans and the misconception that insurance companies are effective marketing tools. They explain how PPO write-offs can be considered a hidden marketing expense, often totaling thousands of dollars over the life of a patient. Naren stresses the importance of diversifying marketing strategies, such as SEO, Google Ads, and social media, to reduce dependence on PPO plans. They also compare marketing costs, highlighting SEO as the most cost-effective option, offering long-term benefits and attracting more high-quality patients at a fraction of the price.

If you're ready to break free from expensive PPO plans and start building a more sustainable marketing strategy, book your FREE Marketing Strategy Meeting today!

Link - https://go.insurance-untangled.com/MSM

In this episode, Ben Tuinei and Tessina Bullock explore the impact of usual and customary fees (UCF) on dental practice reimbursements. They discuss how setting fees at the 80th or 90th percentile can improve insurance reimbursement rates, especially in areas with high living costs like Utah. They highlight the benefits of in-office membership plans as an alternative to traditional insurance, which can increase treatment acceptance among uninsured patients. The episode closes with advice on using resources like Fair Health Consumer and the National Dental Advisory Service to set competitive fees better.

Book a free Marketing Strategy Meeting today to discover how shifting away from insurance reliance can help your practice thrive. Link - https://go.insurance-untangled.com/MSM

In this episode, Ben Tuinei and Naren Arulrajah discuss the high costs dental practices face with PPO plans, which can lead to significant financial write-offs. Naren shares the benefits of using SEO as a cost-effective alternative for patient acquisition, noting that SEO can yield 30 times the value of PPO-driven patients. He highlights key metrics for marketing success in 2025, such as tracking new patient costs, boosting keyword rankings, and improving conversion rates. This episode also emphasizes the importance of collecting Google reviews to enhance practice visibility and trust encouraging practices to rethink insurance dependency and explore digital strategies.

To take the first step toward reducing insurance dependency and attracting more high-value patients, book a free Marketing Strategy Meeting with Ekwa, where you'll receive a customized plan for tailored for your practices growth

Link - https://go.insurance-untangled.com/MSM

In this episode, Ben and Tessina discuss key issues facing dentists. They highlight the importance of flying under the radar when dealing with insurance companies, as aggressive actions can negatively impact independent practices. Tessina highlights the essential support provided by organized groups like the American Dental Association, which equips dentists with valuable resources. She also explores the benefits of the Independent Practitioner Association model, promoting collaboration among doctors to share strategies and negotiate improved terms with insurers. Overall, the episode offers insight into the challenges dentists face and the evolving nature of dental insurance, emphasizing the need for adaptation and teamwork among practitioners.

Ready to overcome the challenges of dental insurance? Book your free marketing strategy meeting with Ekwa and unlock the path to a thriving practice while reducing dependence on insurance

link - https://go.insurance-untangled.com/MSM

In this episode, Ben and Tessina explore the concept of "added value treatment" in dentistry. Tessina highlights the legal basis for such treatments and emphasizes the importance of educating patients about the benefits of advanced treatments and their fees. Tessina also discusses various treatment areas that can be upgraded, such as crowns, veneers, and night guards. She provides insights into the factors to consider when setting fees, including the cost of materials, the level of expertise required, and the reimbursement rates from insurance companies. Overall, the episode offers valuable information for dentists considering implementing upgrade fees in their practices.

Book a FREE Marketing Strategy Meeting with Ekwa and explore personalized strategies to make your practice thrive, without the reliance on insurance. Get your practice into a position where you control your fees, and not by insurance companies

Link - https://go.insurance-untangled.com/MSM

In this episode, Ben and Tessina discuss strategies for dental practices negotiating with insurance companies. They highlight that many doctors are going out of network, prompting insurance carriers to try to retain providers by raising fees or profiling practices. Tessina emphasizes that insurance companies need dentists more than vice versa and suggests that threatening to terminate contracts can be effective again. They explore the use of umbrella networks to improve fee schedules, benefiting both fee-for-service and heavily insured practices. Finally, they offer tips for new practice owners, advising them to conduct insurance due diligence early and consider strategic participation to maximize revenue.

Book your free Marketing Strategy Meeting today and discover why shifting focus from insurance negotiations to strategic marketing is the key to growing your practice—especially as more dentists go out of network, relying on effective marketing is more critical than ever to attract high-quality patients and maximize revenue.

Link - https://go.insurance-untangled.com/MSM